Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, they can join Fairtrade.
Fairtrade is a partnership which connects consumers and producers. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Through buying products displaying the international FAIRTRADE Mark, Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping.