Fairtrade Africa believes in a world where all producers can enjoy secure and sustainable livelihoods and fulfill their potential. We contribute in the following ways:
- We represent producers within the global Fairtrade system. Fairtrade producers are co-owners of that system and they influence decisions that will impact their lives
- We build producers’ capacity through training, partnerships and knowledge exchange
- We promote intra-African trade opportunities to create extra market access and offer African consumers the opportunity to shop sustainably
- We raise awareness on trade justice by drawing attention to the concerns and challenges producers face