Where are the markets

Currently you can buy Fairtrade products in two African countries:

South Africa

A wide variety of Fairtrade products – wine, chocolate, coffee, tea, herbs…- are already sold in local shops in South Africa, where the first South-to-South market model in Africa was launched in 2009. Fairtrade Label South Africa (FLSA) was the first Fairtrade marketing organisation in a producer country. Over the past years, the organisation has experienced an amazing growth.

For more information on Fairtrade in South Africa, visit FLSA’s website:


14889905_10155405352321038_5417265671660325822_oAfter South Africa, Kenya is the second African market where Fairtrade products are available for consumers. At the end of 2012, Fairtrade Marketing Organization Eastern Africa (FMOEA) became a fully-fledged marketing organisation for Fairtrade labeled products in the Eastern Africa region, beginning with Kenya. The organisation was set up by 10 founding partners: Fairtrade Africa, Christian Aid, Eastern Africa Farmers Federation, Junior Achievement, National Council of Churches Kenya, Oxfam Kenya, Partner Africa, Shared Interest, Solidaridad and Traidcraft.

In May 2013 the organisation was launched at an evening cocktail at the Tribe hotel in Nairobi that attracted over 200 delegates from the government, retailers, restaurants, brand owners, producers and the not-for profit sector.

Currently, consumers in Kenya can already buy the following Fairtrade products in local stores: Dormans Safari Coffee, four speciality teas of Kericho Gold Crown beverages (Green Tea, Earl Grey, English Breakfast and Spiced Tea) and 11 new attitude teas (Hangover tea, Love tea, Rose tea, Passion and Lime tea, Green tea mint, Cardamom tea, Green tea lemon, Vanilla tea, Chocolate tea, Green tea, Passion & jasmine, Rose tea, Pineapple mango tea.

For more details visit our market facing website http://www.fairtrade.or.ke