Press releases & Statements

13th june 2019


Bonn, June 13 – Fairtrade today welcomed the announcement by the governments of Côte d’Ivoire and Ghana to implement a floor price for cocoa of US$2,600 per metric tonne. Farmers in the two countries, which together produce more than 60 percent of the world’s cocoa supply, have been hit hard by a collapse in cocoa prices in 2017.

“We believe in sharing the benefits of trade more equally, and welcome this move by the governments to shore up cocoa farmers’ incomes” said Jon Walker, Fairtrade International’s Senior Advisor for Cocoa. “We will be actively engaging with the cocoa regulatory bodies in each country to understand how the Fairtrade structure, including our minimum price, will fit in with their plan.”

The challenges in the West African cocoa sector are well known, with a Fairtrade study in April 2018 showing that 58% of Fairtrade certified cocoa farming households in Côte d’Ivoire had incomes below the extreme poverty line.

Following an extensive global consultation process, Fairtrade International last year announced that as of 1 October 2019, the Fairtrade Minimum Price for conventional cocoa would increase by 20 percent to $2,400 per metric tonne, with additional increases for organic cocoa. The Fairtrade Premium for cocoa farmers and their cooperatives will also increase by 20 percent to $240 per metric tonne.

The Fairtrade Minimum Price serves as a safety net when market prices are low, while allowing farmer cooperatives to earn more when prices are higher. Fairtrade plans to consult with the governments of the two countries once details of the floor price and its implementation are confirmed to determine how the Fairtrade Minimum Price will work within the floor price structure.

Regardless of the selling price, Fairtrade cocoa farmers will continue to enjoy the benefits of the Fairtrade Premium, which is the highest fixed premium of any global scheme. In 2017, more than 220,000 Ivorian and Ghanaian cocoa farmers and their coops earned $27 million in Fairtrade Premium which they invested in projects of their choice. Read More.

10th june 2019



7th May 2019

IPM_SM_AppFairtrade, along with a coalition of certification schemes promoting safer pest control, announces a new free app designed to support the reduction of highly toxic pesticide use.
Reducing the use of highly toxic pesticides and offering relevant information about non-chemical pest control alternatives is key in a world where around two million tons of pesticides are consumed every year and where around 25 million agricultural workers experience unintentional pesticide poisonings annually.
The new app, called Pesticides and Alternatives, brings a wealth of scientific knowledge directly to the phones of farmers and plantation managers in developing countries so they can identify the least toxic pest control methods for their crop and typical pests. It contains information on non-chemical pest control alternatives from agricultural knowledge resource CABI for 2700 pests and diseases.
Farmers can also search for and get to know the pesticide restrictions of nine certification systems – including Fairtrade – for more than 700 pesticide active ingredients.
As part of its initial release, the app also contains toxicity information related to all registered pesticides for relevant crop and pest species for Mexico and India, as well as by crop for Brazil, Colombia and Kenya. The toxicity information comes from government authorities, international agreements and/or academic institutions.
Fairtrade standards include strict requirements on pesticide use and handling, including that farmers receive training on non-chemical methods to control pests. With the new app, small-scale farmers and larger plantations will more easily be able to find alternatives to the more than 200 hazardous pesticides prohibited by Fairtrade standards. Many Fairtrade producers are also organic certified and follow those additional standards – for instance, about 60 percent of all Fairtrade bananas are also organic.
The development of the app was possible thanks to the ISEAL Innovations Fund, the scientific support of the Oregon State University’s Integrated Plant Protection Center (OSU-IPPC), data facilitation from CABI and the collaboration of the IPM Coalition members: Better Cotton Initiative, Bonsucro, Fairtrade, Forest Stewardship Council, GEO Foundation, Global Coffee Platform, Rainforest Alliance, Roundtable on Sustainable Biomaterials, and the Sustainable Agriculture Network (SAN).
Currently the app is available in English, Spanish and Portuguese, and a video explaining the app is also available in English, Spanish and Portuguese.
The Pesticides and Alternatives app can be found on GooglePlay or Apple Store.
This project was possible thanks to a grant from the ISEAL Innovations Fund, which is supported by:

Communication Desk

1st May 2019



Neema George and Ezekiel Loth working in the greenhouses at the Fairtrade certified Mount Meru flower farm, Tanzania
© Fairtrade Austria / Georges Desrues


Zuhura Alussa, a worker at the Fairtrade certified Mount Meru flower farm, Tanzania
© Fairtrade Austria / Georges Desrues

The foothills of the beautiful Arusha national park in Tanzania are an unlikely setting for a quiet revolution in workers’ rights. In the shadow of the extinct Mount Meru volcano – at 4,500m the fourth highest peak in Africa – labourers on the Mount Meru flower farm grow more than 30 varieties of roses for export, mainly to Europe.

It’s hard, hot and humid work in the vast greenhouses, despite the modern ventilation systems. The workers put in long hours growing, cutting and packing the delicate flowers for consumers in developed countries to enjoy all year round. Until recently, they earned the national minimum wage of 100,000 Tanzanian Shillings a month – about €40.

That’s when Fairtrade stepped in. In 2017, we took a decisive step towards improving wages in the flowers and plants sector, by changing our Flower Standard to include a minimum base wage. Newly certified Fairtrade flower farms had to pay the base wage from day one, whilst existing ones had one year to reach 85 percent, and two years to arrive at 100 percent.

Mount Meru, which has been Fairtrade certified since 2008, was one of many flower farms which had to comply with the new requirements. Since the revised standard came in, workers at Mount Meru have seen a 30 percent rise in their wages. In addition to the base wage, nearly all workers get additional payments depending on their roles and responsibilities at the farm.

“I appreciate what Fairtrade has done, because the farm had to increase the base wage” says one worker who is also a union member. “The economic situation is still difficult but Fairtrade has certainly helped. On behalf of the workforce, I want to say that we really appreciate the change that Fairtrade has brought about.”

Fairtrade acknowledges that workers’ wages around the world – not just on flower farms -are often way below what they and their families need to enjoy a decent life. That’s why – as co-founders of the Global Living Wage Coalition – we campaign for a wage which allows workers to enjoy a decent standard of living.

“We shouldn’t underestimate how difficult it is to get a living wage for agricultural workers,” says Wilbert Flinterman, Fairtrade International’s Senior Advisor Workers’ Rights and Trade Union Relations Relations. “Living wages should be based on collective bargaining agreements which are economically sustainable and can be claimed by workers as a right. They shouldn’t be subject to the whims of the market and volatile price fluctuations.”

At Mount Meru, as on other Fairtrade certified farms, workers also receive the unique Fairtrade Premium – 10 percent for every stem sold – which they can choose to invest in healthcare, education or other projects of their choice. The farm sells approximately 15 percent of its production under Fairtrade conditions, for which it receives Fairtrade Premium money.

“We have benefited from an increase in salaries but there is more than that,” says Mount Meru employee Sirila Ion. “Because of Fairtrade, my children and even my husband could go to school and further their education. Besides this, the entire community benefits from Fairtrade projects such as a clean water supply for the workers’ village and a new canteen and workers’ kitchen.”

The Fairtrade Premium has also been used to finance school fees for children as well as to provide continuing education opportunities to the workers and their families. “Fairtrade has supported not only my education but also the education of my brother, who is now a hotel manager, and of my sister,” says Damian, another Mount Meru worker. “I have also been able to build a house with the revolving fund set up with money from the Fairtrade Premium.”

Communication Desk

17th APRIL 2019

The Specialty Coffee Expo 2019 took place from 10th to 14th April, 2019 at the Boston Convention & Exhibition Centre in Boston, Massachusetts, USA. This year, more than 11,000 industry leaders and professionals came together for the exhibition organized by the Specialty Coffee Association (SCA). Fairtrade Africa & its member coffee producers from DRC, Ethiopia, Kenya, Rwanda, Tanzania and Uganda participated in the trade fair.

Out of the 21 samples collected from respective countries, 16 samples were cupped during the private and public cupping sessions. Thereafter, 8 of the finest samples were identified by potential coffee buyers. Key outcomes from the private cupping sessions and meetings were deals and prospects clinched by various producers. Oromia Union for instance received an offer for 18 containers, an additional 5 buyers committed to making their offer once the volumes were decided upon. Yirgachefe Union and Dukundekawa received an offer for 8 and 2 containers respectively. In general, POs established significant linkages with potential buyers from Canada, USA, Japan and other countries.
SCA 2019 also featured workshops, lectures, a Scientific Poster Session and the Coffee Skills Program – providing a wealth of knowledge to participants.
On the other hand, Fairtrade smallholder coffee farmers conveyed a strong message to coffee industry actors by wearing black ribbons as a symbol of mourning on the dramatic decline of coffee prices – $90 cents per pound- whereas production costs are rising and climate change resulting in lower productivity.
Kind Regards,
Communication Desk

14th FEBRUARY 2019


valentine_ftaSometime in the late third century A.D, Claudius II ascended the throne in Rome.
As emperor, Claudius felt unwed men served best as solders and went ahead to outlaw marriage for young men in Rome. The citizenry was mortified, and over the next few weeks organized secret marriages with the help of a few members of the clergy who were also dismayed by this sudden injustice. Among these men, was a young priest by the name Valentinus. Soon however, Claudius got wind of the secret ceremonies, he ordered everyone involved captured and thrown in prison. During his time in jail, Valentinus fell in love with his jailer’s daughter, who visited him in prison. Before he was executed, Valentinus sent a letter to the girl and signed it, “From Your Valentine” — an expression we still use today. The handwritten cards, chocolate hearts, and red roses have become staples of the annual tradition.

Although Valentine’s Day with all its pomp is celebrated as an expression of love, investigation into just how rosy flower farming has been within the East African region have been of concern to buyers within the European markets. Published reports highlight the perceived industry’s bleak situation in reference to workers living and working conditions; whilst gains in the sector are overlooked. However, the flower industry in East Africa has evolved from its early days of operation, and great strides have been made by farms that have embraced the Fairtrade model. This model is continuously championing for improved conditions of flower farms and specifically aiming for a living wage.

Fairtrade Standards include a list of requirements to safeguard the rights of farm works. These are based on the International Labour Organisation’s (ILO) conventions on work’ rights, representation and organization, also ensuring that workers have freedom of association and freedom to make collective agreements. The Standards also require farms to increase real wages annually. The incremental wage increases and timelines are negotiated with elected worker representatives.

Back in 1982, Kenya exported its first cut-flowers to the European market. The consignment contained Statice flowers popular in Europe-from Oserian flower farm-a certified Fairtrade Producer. This inaugural flower export initiative was the brain child of Hans Zwager, a Dutch World War II Marine turned entrepreneur, who turned a large cattle ranch on the shores of Lake Naivasha, to one of the largest exporters of roses into Europe. 36 years later and Kenya has become the third largest exporter of cut flowers in the world accounting for around 35% of all sales in the European Union. Currently, there are over 220 flower farms within the East African region of which 60 number are Fairtrade Certified.

So how does Fairtrade benefit flower farm workers? Let’s say you buy a bouquet of red roses for your loved on Valentine’s Day, and you specify that you only want roses that are Fairtrade Certified. The purchase will cost you ten percent higher of the non-Fairtrade Certified flowers. This extra cost, known as a Fairtrade Premium price, is ploughed back to flower farmers and workers. In 2016, 810 million flower stems were sold under Fairtrade. This translated into total premium earnings of more than 6.5 million euros for workers on Fairtrade certified flower farms. In 2016, East African region produced approximately 10 billion stems annual of which 3.5 billion were produced under Fairtrade Farms.

In order to manage the Fairtrade Premium for the benefit of the workers, the flower farm appoints a Fairtrade Premium Committee -made up of employees- that draft an annual Fairtrade Premium plan prioritizing investments in social, economic or environmental projects of their choice. Some of these initiatives include:

• Enhanced environmental integrity;
• Improved working conditions for workers –of workplace safety, and;
• Enhance livelihood via premium projects or house allowance.

Since its inception back in 2005, Fairtrade Africa has been instrumental in the empowerment of African producers, championing for better prices of their produce enhancing sustainable farming, and improving the livelihoods of workers and the larger community. With low wages throughout the flower sector, Fairtrade’s efforts to secure living wages for flower estate workers are vital. Fairtrade Standards require Fairtrade certified flower farms to pay at least the minimum legal wage for the regional average. Unfortunately, these amounts are generally quite low and far from a living wage.

In some countries there are no legal minimum wages for flower workers under these circumstances; Fairtrade has limited influence on the initial base wages from which to work. As a first step in addressing this, Fairtrade revised the Standard requirement and under the new Standard there is progress towards a level playing field with the requirement that base wages paid to workers do not fall below the global poverty line of $1.90 per day for flower Whilst the overall market for Fairtrade flowers has been growing steadily over the last decade, the percentage of producer sales on Fairtrade terms remains relatively low between 20 to 30 percent on average.

So this year, as you honor a loved one by gifting them a bouquet of roses, look for a bunch that is Fairtrade as a sure symbol of your love and passion, HAPPY VALENTINE’S DAY!

By Muthoni Ngure


6th FEBRUARY 2019

The Young Entrepreneur Challenge Fund is open!
Through the Young Entrepreneur Challenge Fund, Access Agriculture is requesting young people to propose innovative ideas to make a business, or expand their existing business, around the dissemination of agricultural videos. Through this competitive grant, the most inspiring and promising young entrepreneurs will receive a Digisoft smart projector.

Click on link for more information:


23rd JANUARY 2019


oserianOserian Development Company Limited (Oserian) received a Gold Award for Best Cut flowers & Bulbs Grower at the International Grower of the year Awards 2019 (IGOTY), held in Essen, Germany.

The awards organized by the International Association of Horticultural Producers (AIPH), recognizes top ornamental growers in the horticultural industry. This year’s 10th AIPH IGOTY saw top ornamental growers from; Belgium, China, Denmark and Kenya bag awards in various categories, bolstering best practices in horticultural production.
The categories are:
• FINISHED PLANTS AND TREES : Plants and trees ready for final sale.

• YOUNG PLANTS : Cuttings, plugs, liners, seedlings, etc., sold for growing on.

• CUT FLOWERS AND BULBS : Flowers and foliage cut for indoor decorative use and bulbs.

• SUSTAINABILITY AWARD : Best practice and innovation in improving sustainability.

Oserian is a leader in Fairtrade cut flower production in Kenya and the first grower of Roses in Africa. The farm aims to be the leading grower of ethically produced flowers in Africa. Oserian holds the highest levels of accreditation to meet the various needs of clients across the globe. It has invested heavily in ethical production and in its ethos – ‘People, Planet and Profit’ – which gives consumers a living story of the flowers the farm produces.

The awards champion outstanding achievement in the sector and offer a unique opportunity to benefit from international networking across ornamental horticulture industry.


22nd JANUARY 2019


SATEMWA TEA ESTATES, a Fairtrade Africa producer, has been nominated by the UK Department for International Development (DFID), in the second edition of the London Stock Exchange Group’s Companies to inspire Africa 2019, as one of Africa’s most dynamic growth businesses.

The businesses nominated highlight high-growth and are crucial to the future of the African economy, capable of driving transformative economic growth in their home countries, Africa and beyond.

There are 360 companies from 32 different countries across the continent represented in this report, boasting an incredibly impressive average compound annual growth rate of 46%, up from 16% last year. On average, each firm employs over 350 people, with an average compound annual employee growth rate of 25%. To be included in the list, companies need to be privately held, and show an excellent rate of growth and potential to power African development.

SATEMWA TEA ESTATES, founded in 1923, is the last family owned and run Tea Company in Malawi. In the last 15 years SATEMWA has been driving African tea sector by:

• Diversification towards bespoke single estate white, green, oolong, black and dark orthodox whole leaf specialty teas for the high value low volume market;

• Value addition at origin through branded retail products for the local & export market, and;

• Inclusive business partnerships with small holder farmers to set up new value chains for high quality herbs & flowers.

The report was produced in partnership with African Development Bank Group, CDC Group, PWC and Asoko Insight and sponsored by Instinctif Partners and Stephenson Harwood.

To find out more about London Stock Exchange Group’s Companies to Inspire Africa 2019’ report please visit

For more information, contact:

Muthoni Ngure



Please follow us on Twitter @FairtradeAfrica


3rd DECEMBER 2018


cocoa-priceFairtrade International will raise the Fairtrade Minimum Price for conventional cocoa from $2,000 to $2,400 per metric tonne at the point of export (FOB), marking a 20 percent increase. For organic cocoa, the Fairtrade price will be $300 above the market price or the Fairtrade Minimum Price, whichever is higher at the time of sale. This is a change from the current minimum fixed price of $2,300 per metric tonne for Fairtrade certified organic cocoa.

World cocoa prices plunged by more than a third last year, and it is farmers who bear the brunt of price volatility. Fairtrade is the only certification scheme that has a mandatory minimum price, which acts as a safety net for farmers when market prices fall while allowing them to benefit when prices rise.

For reference, the current cocoa price set by the government of Côte d’Ivoire, the world’s biggest cocoa producer, is $2,124[1] at FOB. Fairtrade buyers pay farmer organizations the differential when the Fairtrade Minimum Price is higher.

The additional Fairtrade Premium will be increased from $200 to $240 per metric tonne, the highest fixed premium of any certification scheme. This is an amount on top of the selling price, paid directly to farmer organizations to spend on projects of their choice. The Premium helps to build strong and viable cooperatives that can respond to their members needs and strengthen them as long-term business partners for buyers. In 2017, Fairtrade cocoa farmer cooperatives earned nearly $43 million in Fairtrade Premium to invest in their communities and businesses.

The new price structure, agreed by the Fairtrade Standards Committee, a multi-stakeholder body which includes farmer and trader representatives, will take effect on 1 October 2019. The decision follows a lengthy consultation process across the cocoa supply chain with Fairtrade farmers, traders, manufacturers, and chocolate brands.

The challenges in the West African cocoa sector are huge, with a Fairtrade study in April 2018 showing that 58% of Fairtrade certified cocoa farming households in Côte d’Ivoire had incomes below the extreme poverty line. The new Fairtrade Minimum Price will allow average Fairtrade cocoa growing households to earn above the extreme poverty line. Fairtrade expects to review its cocoa Minimum Price and Premium again in three years.

“This is good news for West Africa’s cocoa growing communities,” said Fortin Bley, an Ivorian cocoa farmer and chairperson of Fairtrade Africa’s West African Network. “Farmers have been badly squeezed by low world prices, so the higher Fairtrade Minimum Price and Premium help to level the playing field for a more sustainable future.”

Full technical information for implementation of the new Fairtrade Minimum Price and Premium will be provided in a formal price announcement in February 2019.

New Living Income Reference Price sets target level

The review of the Fairtrade Minimum Price and Premium is linked to a wider Fairtrade strategy to work towards a living income for cocoa farmers. Under that strategy, Fairtrade International has also established a Living Income Reference Price for cocoa in Côte d’Ivoire and Ghana, providing the first target price for the industry based on living income benchmarks and consultation on farm costs.

This target price is based on what the ISEAL Living Income Community of Practice has calculated would be needed in each country to support the average cocoa farming household’s basic costs for food, housing, clothing, health care, education plus a small provision for emergencies, and then factors in productivity benchmarks and the cost of sustainable production. The basis for this price model was also validated through a consultation process with producers, industry and civil society.

The Fairtrade Living Income Reference Price, which is calculated at farm gate level rather than FOB because it refers to farm income, is $2,668 per metric tonne of cocoa in Côte d’Ivoire and $2,300 in Ghana. (For comparison, the new Fairtrade Minimum Price at FOB level would equate to approximately $1,600 per metric tonne at farm gate level in Côte d’Ivoire at today’s rates.) The Living Income Reference Price should enable full-time cocoa farmers to earn a living income if implemented as part of a holistic strategy that also includes increased productivity and diversified crops.[2]

Unlike the Fairtrade Minimum Price, the Living Income Reference Price is not mandatory. The increase in the Fairtrade Minimum Price closes about a quarter of the gap between the average Ivorian cocoa farmer income and a living income, as a first step in a gradual and collective approach to bridging the difference.

“It’s a sad truth that most cocoa farmers in West Africa are living in poverty,” said Darío Soto Abril, global CEO of Fairtrade International. “The price that farmers are paid is a critical aspect that needs to increase so that cocoa farmers can afford a decent standard of living for their families. We are committed to working together with our partners, and welcome other bold efforts across the industry to make living incomes a reality.”

Fairtrade will develop projects with committed partners to test the Fairtrade Living Income Strategy, including price and diversification initiatives, and share learning that will move the cocoa industry closer to supporting a living income.

For further information, please see the Q&A or contact:

Muthoni Ngure +254 202 721930 +254 ()0) 704 180 169


[1] Set in West Africa CFA francs (XOF) at 1,201,838 per metric tonne.

[2] Note: Fairtrade acknowledges and respects the current Ivorian government ban on productivity projects. To reach a living income the average farm size would need to produce 800kg of cocoa per hectare, roughly double the current level.


2nd NOVEMBER 2018


fapaaOn Friday, 2 November 2018, FTA launchedthe Fairtrade Africa Premium Alumni Association (FAPAA) in Kenya in a bid to drive educational mentorship programs and to strengthen its ties with the youth who have, over the years, acquired educational support from the premium money Fairtrade farmers and workers receive.

Speaking during the launch of the Alumni program Dr. Nyagoy Nyong’o, Executive Director Fairtrade Africa, said there are plans to rollout similar programs in other African countries where FTA has presence. “Fairtrade will continue to support producers to plough back the Fairtrade Premium fund to socially sustainable programs like education for children from economically disadvantaged backgrounds.”The inaugural alumni project is currently being implemented in Kenya with a focus on beneficiaries from flower producers located across the country.

You can read up on individual alumni stories on the attached brochure.

Please be encouraged to share your own stories and send to:





fairtrade_charterToday, more than 50 local business leaders joined their international counterparts in launching the International Fair Trade Charter that sets down the fundamental values of Fair Trade and defines a common vision towards achieving the Sustainable Development Goals (SDGs).

Local producers and workers face many barriers to securing their fair share of the gains of trade. Fair Trade takes a holistic approach to these challenges, in which disadvantaged groups are empowered to work for the changes they need, according to their situation and context.

The Charter, initiated by Fairtrade International and the World Fair Trade Organization, defines new models that build a stronger economy and environment for all. It is a document that not only brings the Fair Trade Movement together, but also presents the hope and vision of Fair Trade as a solution and viable alternative to a global economy that is driving inequality, poverty and ecological crisis.

The contribution of Fair Trade both in terms of economic, social and ecological impact remains significant across the world, in our region and in Kenya. In 2016 for example, Fair Trade Producers in Africa registered a total turnover of over 287 million Euros. In Kenya, the combined turnover of Fair Trade producers was about Euro 57 Million for the same period. Main products in Africa – Coffee, cocoa, flowers, bananas, tea, sugar, wine, handicrafts, textile, body and cosmetic products, cashew nuts, macadamia. Kenya – coffee, flowers and tea

The social impact of Fair Trade– over 1 million smallholder farmers, artisans, and workers and their families in Africa derive their livelihoods from the various Fair Trade values chains and 400,000 in Kenya.

Speaking during the launch, Fairtrade Director Nyagoy Nyong’o reiterated that even though global trade has grown tremendously in the last few decades, there still remains uneven distribution of its gains. “Central to the International Fair Trade Charter is a common understanding that the benefits of global trade must be shared more equally across farmers, workers, companies and consumers. By supporting artisans, farmers and workers to build democratic organisations, Fair Trade seeks to empower them to take more control over their own future”, she said.

The International Fair Trade Charter sets out a different vision: a world in which justice, equity and sustainable development are at the heart of trade structures, business models and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.

The global Fair Trade movement urges policy-makers, business leaders, citizens and consumers to embrace the vision of the International Fair Trade Charter, to create a global trading system populated by supply chains and models of business that truly leave no one behind.

The Kenya Government has already launched the National Implementation Plan for the SDGs, with an express commitment that no one will be left behind. The Roadmap envisages working under five thematic areas including advocacy and awareness creation, engagement of all stakeholders, mainstreaming of the SDGs into National Development Processes, Domesticate and localising the SDGs agenda and Support and building the capacity of Devolved units to implement SDGs.

Delivering the remarks of Dr, Chris Kiptoo, and Principal Secretary of Trade in Kenya, Mr. Peter Njoroge, and Director International Trade said that the food security and manufacturing of Kenya’s big four agenda resonates with the ambitions of Fair Trade to better improve the buy Kenya build Kenya narrative and help boost industrial growth through increasing value addition to agricultural products currently under Fair Trade umbrella.

By supporting Fair Trade producers and businesses, advocating to transform the rules of global trade and buying Fair Trade products, such as Kazuri beads, Undugu Shops, Kericho Gold Attitude Teas, Dorman’s Safari Coffee, Zawadi Women’s Coffee and Fish Hoek wines that are locally available, we can all act to make sustainable and fair development a reality, and give the world a fighting chance of reaching the goals it set for itself three years ago.

For more information, contact:

Muthoni Ngure

Fairtrade Africa



Please follow us on Twitter @FairtradeAfrica




“Today, 25 September 2018, marks the launch of the International Fair Trade Charter.

More than 250 organizations around the world are uniting to launch an International Fair Trade Charter that sets down the fundamental values of Fair Trade and defines a common vision towards achieving the Sustainable Development Goals (SDGs).

Central to the International Fair Trade Charter is a common understanding that the benefits of global trade must be shared more equally across farmers, workers, companies and consumers.”Fair Trade Charter-English,Fair Trade Charter_French


27TH AUGUST 2018


brasilRepresentatives of coffee production in Brazil and Colombia met today at the Brazilian

Ministry of Agriculture, Livestock, and Supply (MAPA) in Brasília to discuss the world

coffee prices crisis and the economic imbalance within the production chain, which

impoverishes producers, and the actions to be taken to confront this scenario.

Currently, international coffee prices are below production costs, jeopardizing the

economic sustainability and survival of 25 million coffee families worldwide.

A major concern are the external factors that negatively affect the international prices and

producers, such as the financial speculation of actors outside the chain, who, in a constant

and perverse way pressure coffee prices, forcing migratory movements motivated by

poverty and the expansion of illicit crops in some countries...more


27TH JULY 2018


We are pleased to usher in new board members as appointed during The African Assembly on 22nd May 2018.

The composition of the FTA board constitutes; Mary Kinyua, who takes up the post of Board Chair from the outgoing Chair Mr. Charbel El Fakhri who held the position from May 2016 to May 2018. New faces to the board include; Mohamed Hafida, appointed as the new Vice Chairman, Madele Mouton, appointed as a member, Fortin Bley, retains his seat as a member, George Kproye, appointed as a member, Wambui Chege, retains her seat as an Independent Member and Msampha Kondwani, appointed as an Independent Member.

The African Assembly is the highest authority of Fairtrade and comprises all authorised representatives from the four regions, Eastern and Central Africa Network (ECAN), West Africa Network (WAN), Southern Africa Network (SAN), and Middle East and North Africa (MENA) and associate members who have observer status.

Mary Kinyua

Mary Kinyua -Chair.

Mohammed HafidaMohamed Hafida -Vice Chair.
Fortin Bley

Fortin Bley -Member.

Madele Mouton

Madele Mouton -Member.

Wambui Chege

Wambui Chege -Member and Chair of governance committee.

Msampha Kondwani

Msampha Kondwani -Member and Chair of finance committee.

George Kporye

George Kporye -Member and chair of HR committee.

We would like to congratulate all our new board members and welcome them to the Fairtrade Africa.

24TH JULY 2018


Fairtrade_ARSO_Partnership_SigningNairobi, Kenya, Tuesday, July 24, 2018: Over 350,000 farmers and workers in Kenya are set to benefit from a new partnership signed today between Fairtrade Africa (FTA) and The African Organisation for Standardisation (ARSO).

The farmers drawn from the coffee, tea and vegetable sectors will be able to fetch better prices from their produce and have better access to African and global markets following the signing of the agreement meant to harmonise trade standards.

The partnership with ARSO whose mandate includes implementation of the Eco Mark Africa (EMA) label will promote the issuance of dual marks for products licensed to use the Fairtrade mark. The mark means that products produced by small-scale farmer organisations or plantations meet Fairtrade social, economic and environmental standards while the Eco Mark Label will further guarantee a sustainable measurement of assessing the environmental footprint of a product.

Speaking in Nairobi during an event to sign up the partnership, Dr Nyagoy Nyong’o, Executive Director, Fairtrade Africa, said that Fairtrade is at the forefront of global certification scheme in partnering with ARSO to deliver benefits to farmers and consumers under the Continental Free Trade Area. “The African farmer is investing a lot in sustainable production but not getting any sufficient market for his/her product. In keeping with the Sustainability goal number 17, Fairtrade is committed to building partnerships for sustainable development for farmers to get an opportunity to get more market within Africa and also outside Africa, “she said.

The EMA certification will encourage African producers to access south to south markets with sustainably produced goods and services. EMA will support in particular, Small and Medium sized Enterprises (SMEs) to get certified and gain access to niche markets”, said Dr Hermogene Nsengimana, ARSO’s Secretary General.

“The partnership is also set to expand intra African trade through cooperation in promoting and advancing the application of standards to support sustainable and ethical production, socially-inclusive business, community development and consumption of agricultural produce across the continent”, he said.

Fairtrade Mark is the most worldwide recognized and trusted sustainability label.  In Europe, Fairtrade has become a trusted brand which allows consumers to make a change through their own shopping habits. Fairtrade products differentiate themselves from others in the market and fetch better prices for farmers and producers.


About Fairtrade Africa

Fairtrade Africa was established in 2005 and is the independent non-profit umbrella organisation representing all Fairtrade certified producers in Africa. Fairtrade Africa is owned by its members, who are African producer organisations certified against international Fairtrade standards producing traditional export commodities such as coffee, cocoa, tea, cotton, bananas, mango and non-traditional commodities including shea butter and rooibos tea. Currently, the organisation supports over 500 producer organisations and represents over one million smallholder farmers and workers across 32 countries in Africa, ensuring they get better prices, decent working conditions and fairer terms of trade, while also contributing to the sustainability of the environment.

For more information, contact:

Muthoni Ngure

Fairtrade Africa



Please follow us on Twitter @FairtradeAfrica

20TH JULY 2018


Fairtrade_Coffee 17Ethiopia, Friday, July 20, 2018: Fairtrade Africa has rolled out Phase 3 of its Climate Academy Project in Ethiopia to increase coffee Small Producer Organisations resilience and adaptive capacity through training and subsequent application of insights, skills and techniques designed to better adapt to climate change.

The Climate Academy Project is a Dutch Postcode Lottery funded project with funding to the tune of 1.1 million euros. The first two Phases are being implemented in Kenya targeting Small Producer Organisations in Kericho and Nandi counties. The Ethiopian project is implemented in collaboration with Fairtrade International, the Max Havelaar Foundation in the Netherlands, Food Cabinet and the International Institute of Coffee Research. The goal of the project is to increase coffee farmers’ resilience to climate change by systematically building their capacity.

Fairtrade’s unique benefits, such as the Fairtrade Minimum Price and Premium, and our Standards which foster organizational development, environmental and financial sustainability, and greater autonomy provide a strong foundation for farmers to begin implementing climate change adaptation measures. But we also recognize that producers need additional support and funding to effectively deal with the multi-faceted effects of climate change.

Climate change impact is significantly affecting coffee farmers in Ethiopia. Regional studies have shown that climate suitability for the Arabica coffee bean that traces its birthplace back to Ethiopia, is affected by climate change within current regions of production. Increases in temperature and changes in precipitation patterns is decreasing yield, reducing quality and increasing pest and diseases. This is putting the livelihood, food security and wellbeing of farming families at risk.

Coffee production is vital to the Ethiopian economy, aside from its cultural value; coffee is the country’s single largest source of export revenue, worth more than $860-million in the 2016-2017 production years. The project targeting six primary producer groups from Oromia Coffee Farmers’ Cooperative Union, western region of Ethiopia, seeks to strengthen Coffee farmers through provision of institutional and management capacity to help them effectively tackle climate change; improve resilience to climate change through sustainable agricultural land management practices; promote an energy switch to renewable energy; increase opportunities for households of smallholders coffee farmers to diversify and engage in alternative income generating activities and facilitate in the development  of the Climate Academy Guide for adoption to other producer organisations.

According to a 2017 research undertaken by researchers from the Royal Botanic Gardens at Kew in the United Kingdom and scientists in Ethiopia, rising temperatures and decreasing rainfall could render as much as 60% of Ethiopia’s coffee-growing areas unsuitable for cultivation by the end of the century. This will affect over 15 million farmers and the 15% of the country’s population dependent on the coffee industry.


About Fairtrade Africa

Fairtrade Africa was established in 2005 and is the independent non-profit umbrella organisation representing all Fairtrade certified producers in Africa.

Fairtrade Africa is owned by its members, who are African producer organisations certified against international Fairtrade standards producing traditional export commodities such as coffee, cocoa, tea, cotton, bananas, mango and non-traditional commodities including shea butter and rooibos tea. Currently, the organisation supports over 500 producer organisations and represents over one million small holder farmers and workers across 32 countries in Africa, ensuring they get better prices, decent working conditions and fairer terms of trade, while also contributing to the sustainability of the environment.

For more information, contact:

Muthoni Ngure

Fairtrade Africa



Please follow us on Twitter @FairtradeAfrica

20th JUNE 2018


women leadership groupA total of 20 women will today graduate from the first pilot programme of the Women School of Leadership (WSL) in Abengourou East of Côte d’Ivoire. These graduates are the first cohorts of the program that aims to empower women through information, skills and mentorship to become leaders in Fairtrade Small Producer Organisations (SPOs) as well as in their local communities.

Women cocoa farmers in Côte d’Ivoire face many barriers to attaining leadership positions in their local communities or in their local SPOs. The main barriers include traditional, social and cultural norms around the roles of women in communities, limited access to agricultural inputs, information, credit and extension services. Most notably, female producers are less likely to own land due to traditional ownership structures where land is inherited by the men. In this case, these women are less likely to be SPO members with the number ranging from 5% to 26% in the area around Abengourou.

Fairtrade Africa in partnership with Cooperative Group Limited and Compass Group UK & Ireland initiated this one-year pilot project in Abengourou targeting 7 Cocoa Producer Organisations. The programme was launched in May 2017 and the first group of 19 women and 3 men joined the school. The course is delivered over 1-year and comprises of 4 sessions of 4 days training and an ongoing mentorship programme. It delivers training in subjects including negotiation skills, managing finances and human rights. Through the training, the women gain the necessary skills to generate more income, and the confidence and skills to set up businesses and be leaders in Fairtrade certified cocoa cooperatives.

Speaking during the graduation ceremony, Dr TsiTsi Choruma, Fairtrade Africa’s Chief Operating Officer highlighted Fairtrade’s commitment towards achieving gender equality and the empowerment of women and girls in focus of the 5th sustainable development goal. “Côte d’Ivoire is the largest cocoa producing country in the world, yet estimates show that only four per cent of cocoa farmers are women. This programme is structured to address issues that are hindering women to actively participate in the growing of cocoa. In line with Fairtrade’s 2016 – 2020 Fairtrade Gender Strategy, contributing to women’s economic empowerment is a key priority as continued underinvestment in women limits development, slows down poverty reduction and economic growth”, she said.

Closing the gender gap in agriculture requires positively engaging men in exploring solutions that emanate from men themselves. The WSL program facilitated the training of three men who after graduating with the women will act as Gender Ambassadors to support the women in advocating for gender issues in the community and in the cooperatives. This will ensure that women cocoa farmers who are often relegated to post-harvesting activities are involved in almost all stages of the production process.

For more information, contact:

Muthoni Ngure

Fairtrade Africa

Please follow us on Twitter (@FairtradeAfrica) and Facebook at

23rd MAY 2018


Africa Fairtrade Convention 2018More than 400 delegates comprising representatives of smallholder farmers, workers, producers and other stakeholders from across the continent convened in Nairobi yesterday to discuss how to improve trade conditions and global-markets access during the sixth edition of the Africa Fairtrade Convention (AFC).

The delegates discussed a mix of strategies that they can adapt to gain a share in the global supply chains and markets. The delegates likewise explored ways of strengthening networks, building relationships and developing new trade frontiers for sustainable trade. The annual convention aims to improve livelihoods through Fairtrade alliances.

“This year’s convention is geared towards improving partnerships in trade for Sustainable Development Goals and improving the livelihoods of Fairtrade certified farmers in Africa. I urge players to take advantage of our global recognition to penetrate new markets and receive better earnings from their produce,” Fairtrade Africa Executive Director, Dr. Nyagoy Nyong’o said during the three-day event.

Themed ‘Partnerships for Impact’, the bi-annual convention brought together smallholder farmers, workers, non-governmental organizations, governments, agricultural producers, international traders and micro-financers from Africa and beyond to discuss how to improve trade.

Fairtrade is one of the top-tier global organizations that grants certifications to producers and farmer organizations that meet certain standards. These standards include protection of workers’ rights and the environment. Products with Fairtrade mark sell at premium price at the market thus allowing producers and farmers to earn higher income from their produce.

“Fairtrade has made it possible for smallholder farmers to move large volumes of products to the market. The extra shillings we pay on top of the Fairtrade minimum price is invested by the farmers in social, environmental and economic projects in their communities. Such projects include schools, health centers, boreholes among others. This improves the welfare of the communities,” Dr. Nyong’o said.

Since 2005, Fairtrade Africa has supported more than 100 producer organizations in Kenya and over 500 in Africa. These producer organizations traditionally export commodities such as coffee, tea, cotton, cut flowers, bananas, pineapples, mango and non-traditional commodities to foreign markets.

Some of the organizations that attended the event include , ECOOKIM from CDI, Daltex from Egypt and Iriani KTDA Tea Factory. The event was held at KENYA SCHOOL OF MONETARY STUDIES

For more information, contact:

Muthoni Ngure

Fairtrade Africa

Westcom Point, Mahiga Mairu Rd

Westlands, Nairobi

PO Box 3308 – 00200


Please follow us on Twitter @FairtradeAfrica and Facebook.


Collaboration with Fairtrade Africa to empower Kenyan Coffee Farmers.

Nairobi 22nd January 2018: Artcaffe Coffee & Bakery in collaboration with Fairtrade Africa is pleased to announce the launch of the #CoffeewithDignity campaign.

The ART of brewing an honest cup. This collaboration is aimed at empowering Kenyan coffee farmers by ensuring they receive a fair price and a sustainable source of income for their beans. More importantly, it is designed to educate local consumers about the importance of ethical coffee consumption. Together Artcaffe & Fairtrade Africa is taking the lead in bringing Fairtrade consumption right to the Kenyan market.

Coffee lovers will now be able to order the signature Fairtrade blend in outlet as an alternative to the house blend or purchase it ground and pre-packaged as a takeaway option for consumption at home or at work.  Available at all Artcaffe outlets across the city.


Identifiable by the iconic Fairtrade seal, Artcaffe’s richly roasted blend comes from the Kabare Farmers Co-operative Society in Central Province. A co-opactively dedicated to sustainable coffee practices. This particular blend is wonderfully aromatic and medium bodied.

The launch of the #CoffeewithDignity campaign comes at a time when consumption in coffee locally has been growing. Artcaffe Coffee & Bakery estimates an increase of 19% in 2017 alone in coffee consumption.  Not only is coffee culture seeing an upward trend, there is a genuine interest by the growing middle-class towards supporting sustainable development within the country.

The Fairtrade Coffee Facts

  • There are 171,650 farmers working across 21 small producer organisations producing Fairtrade coffee in Kenya.
  • Total production of Fairtrade coffee is aprox. 29,209 metric tonnes.
  • Between 2013-2015, Fairtrade coffee farmers received a premium of Euros. 232,147
  • Through the Fairtrade premiums, coffee co-ops have been able to: Develop Scholarship funds for their communities, invest in medical centres, invest in women co-ops, tackle youth unemployment and build sustainable coffee farming practices. This is the difference Fairtrade makes.

 “Fairtrade Africa is excited to bring this international brand to Kenya in partnership with Art Caffe. Our farmers have worked hard to meet the standards and it is really good that the best can also be enjoyed at home. Through Fairtrade, the Kenyan coffee drinker can be assured that the farmers have received a fair price and together we can impact, empower and enable our farmers.” Executive Director of Fairtrade Africa, Dr Nyagoy Nyong’o.

Alfonce Nzyuko Regional Manager at Artcaffe Coffee & Bakery noted “At Artcaffe we care about the farmers who supply our richly aromatic coffee beans. Every Kenyan coffee farmer deserves to get a fair price and be treated with respect for their beans. We want to ensure that everyone can enjoy Kenyan coffee for years to come. We encourage all our Kenyan coffee drinkers to ask for the Fairtrade blend. Together let’s empower our farmers.”

The Artcaffe Fairtrade Coffee Blend is available in outlet for Ksh290 served in a French press. It is also available for purchase as a 250g ground box for Ksh690.

Join the campaign through the conversation hashtag #CoffeeWithDignity and through Artcaffe’s social media platforms @ArtcaffeKenya

Fairtrade Africa Unveils Rift Valley’s Black Gold!

Fairtrade Africa, in collaboration with Fairtrade Foundation and Solidaridad East & Central Africa, is pleased to announce the launch of Kenya’s FIRST ever value-added Fairtrade-certified Coffee by smallholder women farmers and Rift Valley’s FIRST ever value-added coffee from 32 co-operative societies for sale, on 1st and 2nd February 2018 at Kipkelion Coffee Mill, Fort Ternan Kericho, County and Kapkiyai Multi-purpose Cooperative Society, Tinderet, Nandi County respectively. This initiative is part of the 3–year ‘Growing Women in Coffee Project,’ implemented from March 2015 to February 2018.

 This is a historical achievement which aligns to Kenya’s Vision 2030, ‘Brand Kenya Initiative’ and UN SDGs, towards achieving Women’s Economic Empowerment and Poverty Eradication through coffee value addition was pioneered by the Chairman of Kabng’etuny Farmers’ Co-operative Society Mr. Samson Koskei. In 2012, he in pursuit of Fairtrade certification, Mr. Koskei committed to empowering over 300 women coffee farmers by appealing to male co-operative members to: transfer at least 50 coffee bushes to their wives and daughters, thereby enabling them to ‘own assets’; register as members of co-operative societies; open bank accounts; and, participate in training and capacity development exercises. The women were, thus, able to sell their coffee and directly receive the proceeds. Today, there are more than 500 smallholder women coffee farmers from Kabng’etuny and Kapkiyai Cooperative societies directly exporting ethically grown and fully traceable Fairtrade-certified coffee. They are now ready to explore the Kenyan market under brand name ‘Zawadi Coffee.’

Women Women

Fairtrade Africa’s ‘Growing Women in Coffee Project,’ has also pioneered value-addition of all other coffee milled from 32 smallholder coffee co-operative societies at Kipkelion Union, branded, ‘Kipkelion Union Champion Coffe.,’ The coffee which is on sale in Kenya – even as the producers prepare to achieve certification by Fairtrade – will also be launched alongside Zawadi Coffee.

Fairtrade Africa is a not-for-profit umbrella organization that represents and supports more than one million Fairtrade-certified producers and workers in Africa. Speaking ahead of the launch, Fairtrade Africa’s Executive Director Dr. Nyagoy Nyong’o commended the relentless efforts by all beneficiary smallholder coffee farmers under this project. She made special mention of Mr. Samson Koskei for taking the first step to transform the lives of thousands of smallholder coffee farmers in Rift valley by championing women’s inclusion in the coffee value chain. Fairtrade Africa appreciates Growing Women in Coffee Project donors and implementing partners. The Project benefitted from a total financial contribution of  KES 80 million from the Big Lottery Fund, Guernsey Overseas Aid Commission (GOAC), Jersey Overseas Aid Commission (JOAC) and the Dutch Postcode Lottery. The County Government of Kericho donated a commercial coffee roasting machine worth KES 8 million.

“Fairtrade Africa is excited that, for the first time, the communities from Kenya’s largest tea growing counties will finally get a chance to serve and taste that unique cup of the Great Rift Valley coffee that makes it the Home of Champions!” adds the Project Manager, Marion Ng’ang’a.

Levelling the ground for women in Kenya’s flower industry

8 March 2017

This International Women’s Day, we shine a spotlight on the challenges faced by women in the flower industry, and on one Kenyan woman’s quest to make their voices heard.

As a widow and a mother of three sons, Rosemary Achieng is all too aware of the challenges women face to balance the demands of work and family. The 47-year-old is a supervisor at Panda Flowers, a Fairtrade certified farm on the shore of Lake Naivasha in Kenya.

flower worker_rosemary_achieng_photo_transfair_e.v.

“Being a single parent, a permanent employment contract and a secure income is incredibly important,” says Rosemary.

This is especially true in the Kenyan flower industry, where women face daily challenges including low salaries, poor workplace conditions, exposure to pesticides, and discrimination.

“Fairtrade has changed a lot,” says Rosemary, who is one of around 450 women in the 900-strong workforce at Panda Flowers. “Women and men now have the same rights. There are regular working hours, fixed leave days, and significantly improved safety regulations.”

Working on a Fairtrade certified farm has given Rosemary a home of her own, and two of her sons are now studying at university thanks to bursaries paid for by the Fairtrade Premium.

“I am happy and proud that my sons have been able to study. Fairtrade has had a very positive impact not only on our working conditions, but also on our family life,” she says.

Fairtrade Premium projects have also led to benefits for women in the wider community, such as a maternity clinic at Lake Naivasha financed in part by Fairtrade Premium money. Now the women have a safe place to give birth.

More work to be done

This positive picture is far from complete, however. Rosemary knows tough challenges remain, particularly in the area of leadership, where female participation is still low: “We are all the same and anyone who is qualified can become a leader,” she says.

Rosemary is more qualified than most: after 13 years in the job she now sits atop the health and safety committee, and was previously head of the gender committee for six years. Fairtrade has established gender committees on each of Kenya’s Fairtrade flower farms.

“The gender committee is so important because it ensures everyone is treated equally,” she explains. “That is especially important for the women workers, as they are often not aware of their rights. I organized trainings to equip them with the relevant knowledge. Now they are much stronger than before.”

Women workers are encountering very deep prejudices on the fringes of the flower industry, too. Fairtrade research on flower farms has revealed that widespread use of casual female labour increases the risk of human rights abuses, discrimination and sexual harassment.

In Kenya and around the world, Fairtrade’s 2016-2020 Gender Strategy seeks to tackle unequal power relations and promote gender equality in producer organizations. The strategy aims to build women’s power and autonomy so they can step up into roles that have traditionally been denied them, and better influence their own situations and conditions.

Fairtrade is also working with local partners to strengthen women’s rights and address issues of harassment. For example, in 2016 Fairtrade Africa, the Kenya Flower Council, and Workers’ Rights Watch launched a model sexual harassment policy for all Kenyan flower farms, a first for the industry.

A voice for Kenyan flower workers

Rosemary hopes that Fairtrade flower sales will continue to increase, so that all flower workers can benefit from better living and working conditions in future.

This hope has carried her to Germany, where she is meeting with campaigners, schools and political representatives, and actively promoting women’s rights back home. “I’m looking forward to speaking to the public about my work and the impact of Fairtrade” says Rosemary.


31st January 2017

Gearing up for the launch of the Women’s School of Leadership

DSC_004031st January 2017

Gearing up for the launch of the Women’s School of Leadership

Fairtrade Africa organised a train the trainer workshop for 11 gender focal persons from 16th -27th January 2017. The training was aimed at equipping the focal persons with knowledge on human rights, gender and women leadership. Participants were drawn from all Regions of Fairtrade Africa as well as representatives from NAPP (National Association of Asian & Pacific Producers).

Moving forward, the focal persons will be cascading the training down to producer organisations and supporting them in sensitising their members on gender. improving their policies to be more inclusive as well as implementing gender programs in their organisations.

This training also comes ahead of the launch of the Fairtrade Africa Women School of Leadership, which is slated for May 12th 2017 in Abidjan Côte d’Ivoire.

The launch will immediately be followed by the commencement of a year-long training, broken down into 10 modules aimed at supporting marginalised women farmers and the next generation of farmers to attain Power and Agency through deliberately strengthening their:

  1. Human capital (e.g. knowledge and skills, Leadership skills, influencing and advocacy skills, business skills )
  2. Social capital (e.g. groups, networks, alliances, partnerships and mentorship programs)
  3. Financial capital (e.g. diversified financial base, access to loans, own savings)
  4. Physical capital and access to sustainable resources (e.g. Individual  and community assets, land, water, energy,  forests, productive tools)

This approach will be implemented to generally strengthen the positioning and roles of women in Fairtrade while specifically aiming at:

Esther gender workshop 2–Enhancing gender equality through improved gendered producer organisational policies and practices

-Reducing poverty, discrimination and violation of women to enhance quality of  life

-Strengthening women’s capacities  and knowledge of agro -production and trade settings in order to attain enhanced benefits

-Increasing Women’s  ownership, voice and leadership in Farmer Organisations attaining inclusive growth

. The courses that will be covered in the module include:

  • Human Rights and Women’s Human Rights
  • Fairtrade Standards and Gender Strategy
  • Developing Self-Confidence,  Self-Esteem and Resilience
  • Group Cohesion and Principles of Cooperation
  • Women and Leadership
  • Women and the Economy
  • Women Understanding Money
  • Income Diversification and Project Management
  • Strategic Negotiation and Influencing
  • Masculinity and Gender Equality

Speaking during the tail end of the workshop, Dr Tsitsi Choruma said she was confident of the Fairtrade team that had been trained for the two weeks and she looks forward to the modules being rolled out across the Fairtrade system.

In order to ensure that the vision of inclusive and empowered producer organisations is realised, FTA has a Gender Manager, Serah Mwangi, based in the Secretariat, who will work closely with the regional gender focal points to deliver the Fairtrade Gender Strategy.


 19th October 2016

Africa’s first Fairtrade certified gold co-operative offers hope to gold miners living in poverty

Syanyonja Artisan Miners’ Alliance (SAMA) has become the first artisanal small scale mining co-operative in Africa to become Fairtrade certified, bringing much needed hope to impoverished communities who risk their lives to mine the rich gold seam that runs around Lake Victoria.

SAMA is one of nine previously informal groups from Uganda, Kenya and Tanzania which has benefitted from a pilot project launched by Fairtrade in 2013. This innovative program aims to extend the benefits of Fairtrade gold to artisanal miners across East Africa.

In that short time, SAMA has undergone training in business and entrepreneurship, as well as safe use of mercury, internal control systems, labour rights and better working conditions, health and safety and more. Previously, daily contact with toxic chemicals used to process gold meant members risked disease, premature births and even death.  Fairtrade gold was first launched in 2011, and SAMA now joins Fairtrade certified gold mines MACDESA, AURELSA and SOTRAMI in Peru.

The co-operative produces just 5 kg gold per year, but nevertheless has the potential to significantly benefit many people in the local community through better conditions through certification. It is expected that Fairtrade and organizations like Cred Jewellery will support the miners, ensuring their gold can be refined and made available to jewellers in the UK and other markets.

Gonzaga Mungai, Gold Manager at Fairtrade Africa said: “This is a truly momentous and historical achievement and the realisation of a dream that is many years in the making. Gold production is an important source of income for people in rural economies. Congratulations to SAMA, it sets a precedent which shows that if groups like this can achieve certification, then it can work for others right across the African continent.”

The Fairtrade Gold Standard encourages better practice and changes to come in line with international regulation around the production and trade of so-called ‘conflict minerals’. Under the Standard, miners are required to:

  • Uphold a human rights policy preventing war crimes, bribery, money laundering and child labour
  • Clearly represent where the minerals were mined
  • Minimise the risks of conflict minerals through robust risk assessments and collaboration across supply chains
  • Report to buyers and trading partners regarding the risks of conflict minerals

Now in its second phase, the programme will focus on supporting other mining groups in the region to access affordable loans and explore a phased approach to accessing the Fairtrade market, allowing more mining co-operatives across Africa to participate in the programme.

Gonzaga added: “Sourcing African metals from smallscale miners in the Great Lakes Region is the responsible thing to do. For a long time companies have avoided buying gold from this region, with devastating consequences for impoverished communities who were already struggling. It has driven trade deeper underground, as unscrupulous buyers pay lower prices and launder illegal gold into legitimate supply chains. That’s why we have chosen to work with these groups to help them earn more from their gold within a robust compliance system that offers social, environmental, and economic protections.”

The Fairtrade gold programme offers a small but scalable solution to sustainable sourcing of gold from the region in line with Section 1502 of the Dodd-Frank Act in the US, OECD Due Diligence Guidance and recent EU Supply-Chain Due Diligence proposals which could come into effect in 2016. This means that up to 880,000 EU firms that use tin, tungsten, tantalum and gold in manufacturing consumer products could be obliged to provide information on steps they have taken to identify and address risks in their supply chains for so-called ‘conflict minerals’.

Please download images here

– ENDS –

Growing our cocoa, raising our voices: A film made by women cocoa farmers in Côte d’Ivoire

´So the cocoa has been sold, but it´s not me who sold it. I didn´t earn anything for it´ explains Léocadie Voho. ´We do all the work, but it´s the men who sell the cocoa. We have never sold cocoa. We, the women, work but we don´t earn anything.´

Léocadie Voho is one of the 25 women cocoa farmers who have documented and dramatized their experiences, challenges and aspirations as woman in cocoa growing communities in Côte d´Ivoire in the film ´growing our Cocoa, Raising our Voices.´ On the International Day of Rural Women, Fairtrade is delighted to present this new film highlighting the experiences of these women farmers.

As Fairtrade develops its programme work in gender, we know that we need to understand more about the lives and experiences of the women who work in Fairtrade supply chains. ‘Growing our Cocoa, Raising our Voices’ was made by women living near Daloa, in western Côte d’Ivoire. The 25 women are all linked to two Cooperative societies, ECOOJAD and CAPEDIG which form part of the Fairtrade certified ECOOKIM cooperative union. Some of the women were cooperative members in their own right, while others are married to cooperative members. ECOOKIM’s vision to help their members increase their share of the cocoa value chain led them to participate in this initiative to strengthen the position of their female members.

Participatory video specialists from KIT, a research institute in the Netherlands, trained the women in how to use the cameras and microphones. The women practised interviewing each other and speaking on camera. They discussed and debated which topics and issues to showcase in the film, and developed the storyboards together. After four intensive days of training, the women returned to their villages to shoot their films on location.

The final film, a mixture of theatre and documentary, captures the challenges faced by women who work hard to produce cocoa, but see little of the direct benefit from sales. The women express their practical needs for higher prices and for better access to pesticides and transport for their crop. They talk about their hopes to become a more active part of their cooperatives, and interview the cooperative president and director to raise their concerns with them.

Beyond cocoa production, the women speak passionately about the challenges for women to get a good education, the need for better employment possibilities for women, and their vision for a more equal society.  As Awa Ouedraogo explains in the film ´What I want is for women to be working in an office…because women and men, we all have the same potential.  There is no job today that a man can do that a woman cannot do.´

The women edited their films together and premiered them to representatives from their cooperatives and from Fairtrade. At the end of the project they spoke about what they had learned, and the difference that being part of the project had made for them. In particular, the women appreciated the opportunity to learn new skills and work with technology. They really enjoyed the rare chance to meet and exchange ideas with women from other villages. And they were able to use the project as a platform to explore their experiences of cocoa production and the cocoa cooperatives – and to present their views and concerns to the managers of those cooperatives.

Aïssata Rado explains what being part of the project has meant for her: ‘I’ve learned such a lot: how to use a camera and a microphone, how to interview people and how to film.’ She spoke about how the women bonded through the project: ‘We came from different places, we didn’t know each other. Now we eat, sleep, take bath together, and laugh together.’ And she talked about what she would do differently after the project: ‘The workshop has given me greater strength. I am going to contribute, make more of an effort to be part of the cooperative. That will help my cocoa production to be more successful.’

The true value of the film, as Tsitsi Choruma, Senior advisor for Gender at Fairtrade International explains is that “giving women a voice, enables confidence building and strengthens their self-esteem and their ability to negotiate their rightful space in communities and Producer Organisations. And as Ahou Héléne N´guessan, one of the cocoa farmers involved say´ Before, women here were in the dark. Our film brings us into the light.”

The final film will be used as a tool for training and to spark discussion and debate on gender issues with other cooperatives across Africa and beyond.  Nyagoy Nyong´o, Executive Director of Fairtrade Africa explained ´The film has provided a valuable insight into the realities women cocoa farmers face on a day to day basis in Côte d´Ivoire. We plan to use the film to facilitate discussions on gender issues with Cocoa cooperatives through our Cocoa network and also to identify other ways it can be shared with cooperatives across Africa to generate learning.´

Fairtrade is very grateful to all the women who participated, and to ECOOKIM and its member cooperatives ECOJAD and CAPEDIG for their support to make the project happen. This project was commissioned by Fairtrade Africa, Fairtrade International and Fairtrade Foundation as part of a bigger field study of Fairtrade´s impact in Cocoa growing in West Africa which is due to be published later in the year.

The films are available in short and long versions with English and French subtitles:

Long version English

Long version French

Short version English

Short version French

ECOOKIM is a cocoa cooperative in the Ivory Coast, founded in 2004 and Fairtrade certified since 2010. ECOOKIM’s members grow cocoa on a total of 22,800 hectares and are spread across four regions of the Côte d’Ivoire. Last year ECOOKIM used Fairtrade Premium funds towards increasing the quality of their members’ cocoa and the productivity of their cocoa farms, leading to 90 per cent of ECOOKIM’s farmers being able to deliver cocoa at the quality required by the international market and able to be sold on Fairtrade terms. Visit ECOOKIM’s website to find out how you can source Fairtrade certified cocoa and coffee


Mars and Fairtrade extend partnership to certify cocoa for MARS® Bars

The iconic chocolate brand partners with Fairtrade to boost cocoa sustainability and further support farmers

Mars Chocolate UK and Fairtrade Foundation extend partnership to source Fairtrade certified cocoa for MARS® Bars in UK and Ireland

  • Mars is the first UK company to commit to Fairtrade’s new Cocoa Sourcing Programme, building on Mars’ ongoing commitment to certify its entire cocoa supply as being produced in a sustainable manner by 2020
  • Mars is initiating an innovative new approach with Fairtrade cocoa cooperatives in Cote d’Ivoire enabling farmers to boost sustainable production and cocoa yields and improve local livelihoods
  • Building on the Fairtrade certification of MALTESERS® in 2012, this takes total Fairtrade premiums paid by Mars globally to cocoa cooperatives in West Africa to over US$2m per year by 2016

Mars Chocolate UK and The Fairtrade Foundation announced  that they are extending their global cocoa partnership with a commitment to source Fairtrade certified cocoa for all MARS® Bars in the UK and Ireland by autumn 2015.

Mars is the first UK company to announce a commitment under the new Fairtrade Cocoa Sourcing Programme, which specifically aims to deliver more opportunities for cocoa farmers to sell on Fairtrade terms and connect them with businesses that actively support efforts to improve farmer livelihoods.

In 2009, Mars was the first global chocolate company to commit to certify its entire cocoa supply as being produced in a sustainable manner by 2020. In the UK, this new commitment from the MARS® Bar brand builds on the success of Mars’ partnership with Fairtrade on MALTESERS®, announced in 2011 and the Fairtrade Cocoa Sourcing programme model which was launched in partnership with Mars Chocolate Germany and the TWIX® brand in 2014. It will take the total premiums paid by Mars globally to Fairtrade cocoa cooperatives in West Africa to over US$2m per year by 2016.

Mars is guided by its principle of Mutuality, creating ‘mutual benefits’ for partners throughout the supply chain and this extended partnership between Mars and Fairtrade is rooted in a shared belief in putting farmers first. It is an innovative new approach working hand-in-hand with cocoa cooperatives in Cote d’Ivoire, through which farmers themselves will be empowered both financially and with expert support. It will see Fairtrade cooperatives investing certification premiums in a full productivity package, including training, fertilisers and improved high yielding and disease resistant crops, enabling Fairtrade farmers to dramatically increase their yields and incomes helping to enhance local livelihoods. An initial project with one of the cooperative groups supplying the cocoa for MARS® Bars will begin in 2015 and Mars and Fairtrade International have made a joint pledge to extend the programme to more West African cocoa cooperatives covering Mars’ existing Fairtrade cocoa volumes over the coming years.

MARS® Bars that source Fairtrade certified cocoa will appear in stores from October 2015 in the UK and Ireland.

Speaking about the commitment, Blas Maquivar, President, Mars Chocolate UK, said:

“I’m really proud that our iconic MARS® Bar brand is at the forefront of Fairtrade’s new Cocoa Sourcing Programme. It’s a crucial next step in our global commitment to certify that 100 percent of our cocoa has been produced in a sustainable manner by 2020 and it means that all three of our top UK chocolate brands now source certified cocoa, supporting farmers to improve productivity and yields and ultimately leading to improved income and better quality of life for farmers, their families and their communities.

“This partnership brings us one step closer to sustainable, ethically sourced cocoa becoming the norm in the chocolate industry.”

 Mike Gidney, Chief Executive of The Fairtrade Foundation, said:

“What a great kick off for Fairtrade Fortnight 2015! We’re entering a new era in Fairtrade’s work with cocoa farmers in West Africa, increasingly connecting forward-looking businesses like Mars more directly to entrepreneurial cocoa cooperatives who themselves want to be at the forefront of product quality, productivity and rural community improvement.  Cocoa farmers constantly tell us they’re anxious to sell more of their crops on Fairtrade terms, and we know how it can start to change their lives when they receive fairer rewards for their efforts. That’s why we launched the Fairtrade Cocoa Sourcing Programme, and to have Mars leading the way is fantastic news, both here in the UK and on the ground with cocoa cooperatives in Cote d’Ivoire.”

****- ENDS -****

Problems with love

Roses are a symbol of love, especially for Valentine’s Day. Approximately every third Rose sold in Europe today, comes from Kenya. Despite there being no trace of romance over there, the Rose industry not only brings foreign currency into the country and jobs, but also problems.

Rose 1

With hood and gloves

Helen, a worker with Red – Lands Roses is sorting the roses. In front of her on the table there are dozens of them. All are fresh from the greenhouse next door. Valentine’s Day is a high season for this flower farm, and she has to work with speed.

A short glance at the flower is in order. You remove unnecessary sheaths, cut the stem, bundle together the roses in a bouquet and put them immediately into a bucket. Each handle is fully deep seated in the bucket. Helen has been on the job for over ten years now. “When I started, we did not even have decent protective clothing,” she says. “Sometimes there were gloves, but it always took us a long time to handle the roses. But now everything is OK.”

With a hood and green gloves, Helen has her hair covered and adorns an apron with Red- Lands Roses, logo.  “This is the case for Fairtrade Certified flower farms,” says Nyagoy Nyongo the Head of Fairtrade Africa. “If you compare with other non-Fairtrade farms, then you will find workers in the greenhouses spraying pesticides without protective clothing. In some cases workers may not even be organized and do not know their rights.”

Rose 2

Samuel from the centre of the Kenyan floriculture production based in Naivasha, says: “The flower farms used to be the worst employers. But when the workers in the flower farms organized themselves in unions and negotiated contracts, over the last ten years, the conditions have improved. ”

Rose 3

A female employee in a flower farm. Most of them earn less than 100 euros.

A little more than 10,000 KES is what the workers earn each month. This is less than 100 Euros which is minimal to feed one’s family comfortably.  Things are different on Fairtrade Farms. The Managing Director for Red – Lands, Isabelle Speidel says: “I think the workers benefit the most. If we make good business, there is a premium. And that’s a lot of money; it then flows in projects beneficial to the whole community.”


Rekindling Interest in African Vegetables with Fairtrade

Vegetables consumed in Eastern Africa include familiar names – carrots, kale and cabbage – but these are historically not part of the continent’s diet. Western favorites have at times overshadowed the region’s gloriously-named indigenous vegetables, including cowpea leaves, spider plant and slenderleaf.

These greens are part of Africa’s heritage and are thought to pack a potent punch, with medicinal, immune-boosting and nutritional properties. They are better suited to growing in the local soil, have little need for fertilisers or pesticides, and are more resilient to the ravages of climate change.

The traditional, leafy vegetables have, in the past, been looked down on; sometimes considered old-fashioned and as ‘poor man’s food’.  Now the plants, with their high levels of roughage, zinc, iron, calcium, manganese and Vitamin A, are seen as a way of building food security, as well as a chance to celebrate a rich cultural tradition.

For these reasons, there has been a resurgence in the vegetables’ popularity. A recent report from Fairtrade Africa and Christian Aid highlighted the potential demand for Fairtrade certified traditional vegetables in the Kenyan market.

Fairtrade International recently established the first Fairtrade prices for indigenous African vegetables and it’s hoped this will be an opportunity to protect and rekindle interest in these plants, further boosting their reputation and consumption, first in Kenya, and then other countries in the region.

The announcement forms part of Fairtrade International’s strategy to increase the trade in Fairtrade goods within the emerging markets of Africa, Latin America and Asia; all thought to have great potential for sales. The FAIRTRADE Mark can be increasingly found on produce that is grown and consumed within these regions, as well as on produce which is exported to Europe, North America and regions.

These new prices will help open up the Kenyan market for Fairtrade farmers there – a model the Fairtrade movement hopes to see with more regularity as India, South Africa and other countries increase their sales. There are also nascent Fairtrade movements in Brazil, Argentina, India and The Philippines.

Those who grow traditional vegetables tend to be poor and disadvantaged women, often farming less than half a hectare, in vulnerable communities, and this price mechanism will benefit them, increasing their income and their role within their farming groups.

There is growing demand in Nairobi from health-conscious consumers for specialized restaurants that serve healthy, ethnic foods. African leafy vegetables are perfect ingredients for this market. AMAICA<>, a small but significant restaurant chain, buys its cowpea leaves, spider plant and slenderleaf from groups of women growers and is interested in working with Fairtrade to help certify these groups. Certification will empower the women and ensure a fair price for their work. AMAICA will also be certified as a trader and become the first in the region to serve Fairtrade certified meals.

“AMAICA is pleased to be at the forefront of promoting these vegetables which are so nutritious and so much at the heart of African tradition,” explains Pamela Muyeshi. “We are delighted to be working with Fairtrade in securing a guaranteed fair price for the women who grow them.”

AMAICA distributes the vegetables to its eateries in Nairobi, including its new outlet at Jomo Kenyatta International Airport, where they are used in various dishes. The restaurant chain has built a reputation as a location for authentic, traditional meals and other branches will soon be opened outside the capital. Other restaurant chains are expected to follow AMAICA’s lead and serve the Fairtrade greens. The AMAICA group, together with six other restaurants, are estimated to use more than 30,000kg of traditional vegetables every month.

Frank Olok of Fairtrade Africa, the Fairtrade producer network for Africa and the Middle East, says the new vegetable prices are significant for Fairtrade sales within Kenya.

“This will go a long way to increase and diversify market opportunities for Fairtrade Africa members, by promoting south-to-south markets,” he says. “We expect more producers to start selling their traditional African vegetables on Fairtrade terms.”

The first National Fairtrade Organisation in a producer country was set up in South Africa five years ago. South Africa is currently the fastest growing Fairtrade market. Fairtrade Marketing Organisation of East Africa (FMOEA) is the second organization to launch on the continent. It opened its doors in May 2013 and currently promotes Fairtrade products in Kenya. It will be targeting other countries in eastern Africa in the future.

Fairtrade is thought to be effective in parts of the world where the inequalities within a society are obvious for local consumers to see. It can also be a real boost to farmers to see their produce for sale locally, bearing the FAIRTRADE Mark.

“Fairtrade certified producers in Africa are keen to expand these markets for Fairtrade products,” adds Frank. “We enthusiastically welcome south-to-south trade.”



As the year comes to an end, we at Fairtrade Africa, wish you blessings of warm and good cheer this holiday season.  It is also that time of the year where we pass our utmost gratitude for the support you have accorded us so far.

This year, 2014, has been a special year for us; we wish to thank our donors, project partners, members, Fairtrade campaigners and supporters worldwide for supporting us live our mission. We started out by laying out our strategic objectives, in February, which will guide us through to the end of 2015. Find more details on our strategic focus here.

In May, we set up a Ways of Working workshop, dubbed ‘the WoW workshop’, whose goal was to achieve a better understanding of the architecture of our work within the Fairtrade system and accompanying interrelationships. We hosted the Programmatic Approach Reference Group in October. We see a promising future for Fairtrade, as a system, as we strive to achieve a more coherent and strategically aligned program delivery.

This1.Karibu was also the year of producer services integration from Fairtrade International to Fairtrade Africa. We continue to be committed to this, despite the challenges, and are fully aware that the success of Fairtrade in Africa depends on successful integration.

Amidst the scare of Ebola, we have sensitized our staff through training and we hope that the New Year will be Ebola free.  Finally, we welcome your collaboration with us as we seek to unlock the power of farmers and workers in Africa. Let us charter newer avenues of partnerships as Fairtrade Africa celebrates its tenth year next year.

Buy Fairtrade! Talk Fairtrade! And show your love for African farmers and workers.

Nyagoy Nyong’o

Executive Director, Fairtrade Africa

 Cheers to a new year and another chance for us to get it right. ~Oprah Winfrey


Fairtrade Farmers Call for Climate Action: Statement by the Fairtrade Producer Networks on the Occasion of COP20

One year ahead of the meeting in Paris, where nations will gather to agree on a new international climate change treaty, the twentieth United Nations Conference of the Parties (COP20) in Lima from 1-12 December 2014 will play a fundamental role in defining the future of our planet.

The Intergovernmental Panel on Climate Change (IPCC) recently completed its fifth assessment report, produced by hundreds of scientists around the world. The report removes any doubt on human responsibility for global warming and highlights the urgency of substantially reducing emissions of greenhouse gases to keep global warming below the critical 2 °C level.

Civil society also united for an unprecedented protest in New York on the eve of the UN climate Summit in September. Members of Fairtrade Producer Network for Latin America and the Caribbean (CLAC) were among the over 400,000 participants. Thousands more took part in solidarity events in 162 countries.

Civil society and the scientific community are making a clear call to governments to reach ambitious mitigation commitments by all countries according to their responsibilities and according to their respective capabilities. A collective decision is needed to end the era of fossil fuels and begin the new era of renewable energies and sustainable development.

Small farmers and rural workers are among the groups most affected by the devastating impacts of climate change; however, their voice is not being heard in the negotiations. In response, the CLAC, on behalf of the three Fairtrade Producer networks representing more than 1.4 million farmers and rural workers fighting for a fairer trade worldwide, will be advocating at the COP20 in Lima for the interests of vulnerable and marginalized communities.

According to Fairtrade producers in the Latin America region, climate change is negatively affecting their crops and beekeeping at several stages of the production cycle. From Mexico to Chile, extreme weather events are affecting all crops and livestock, disrupting the delicate ecological balance needed to ensure food security of farm families, rural communities and urban consumers. These impacts are also being experienced by small producers in Asia and the Pacific, Africa and the Middle East

The three Fairtrade Producer Networks, Fairtrade Africa, NAPP, and CLAC together express the urgent need for action to identify and implement adaptation and mitigation measures to prevent the negative impacts of climate change. We need to influence and participate in formulating and implementing national and global policies to ensure that the resources required for adaptation are mobilized, as part of government’s strategies and policies.

Through Fairtrade, producers are empowered to combat poverty, strengthen their position and take more control over their lives. However, climate change threatens to erode the benefits of these efforts, leaving the “playing field” even more unfair and unbalanced.

Although Fairtrade provides great support, much more is needed to help smallholder farmers face these challenges and be able to continue to feed the world. There is an immediate urgent need to increase resilience to climate change and access more funding opportunities for climate change adaptation. Fairtrade producers urge governments and international actors involved in the agricultural sector to work together towards achieving food security and sovereignty for the regional and global population. Development based solely on unlimited growth of production and consumption is unsustainable, for both people and planet. For more details on COP20 please visit the conference website.

Read more on our: COP20 – Fairtrade Climate Change fact sheet and COP20 – Fairtrade adaptation case studies


Who’s got the power? New study confirms imbalances in agricultural supply chains

Brussels, 18 November 2014. Have you ever wondered how come those local apples in season remain more expensive than bananas all year long? Why do poor farmers get poorer just as the international price of their products rise non-stop? Why is environmental damage increasing even as large companies prove they are implementing sustainability programmes? With city dwellers increasing and rural population dwindling, who will produce the food the hungry urbanites will demand?

The new study opens the door to the answers. “Who’s got the power? Tackling imbalances in agricultural supply chains”, released today in Brussels by the Fair Trade movement[1] reveals how the growing integration –and concentration of power- in the supply chain of agricultural products is having a serious effect not only on producers far away from the supermarket shelves, but all along the supply chain, the environment and onto the choices available to consumers. Unfair trading practices (UTPs)[2] appear, and they are not accidental but structural.

Olivier De Schutter, co-chair of the International Panel of Experts on Sustainable Food Systems and former UN Special Rapporteur on the Right to Food, says in the foreword to the study that “the need to improve the governance of food systems, in order to avoid instances of excessive domination by a small number of major agrifood companies, is hardly ever referred to in international summits that seek to provide answers to the challenges of hunger and malnutrition. This report helps to fill that gap”.

The study identifies common patterns of concentration involving the main elements of the supply chain, the one exerting pressure on the other all the way down to the producers. The more these elements are integrated with one another, the stronger is the pressure exerted onto the next link in the supply chain:

  1. Consumers
  2. Retailers (supermarket chains)
  3. Branded products manufacturers
  4. Traders of produce
  5. Processors/Refiners
  6. Producers/Farmers
  7. Input producers (seeds, fertilizers, etc.)

In sheer size, the Consumers (7 billion) and the Producers/Farmers (2.5 billion) are by far the most numerous. However, most of the value share of the transaction (up to 86%) stays with numbers two to five. But trying to present the problem as one between consumers on one side, and farmers and workers on the other, is meaningless. The degradation of the trading and living conditions of farmers and workers, whether inside or outside Europe, creates important risks of unavailability and unaffordability of products for consumers in the midterm, reducing their welfare in the end.

Addressing concretely the global nature of the problem and its consequences, the study emits no less than 16 practical recommendations to policy-makers, businesses and workers all over the world. The European Union has a clear responsibility to prevent and punish UTPs, considering the superior purchase power of its 550 million inhabitants, as well as the numerous trade agreements it has with produce exporting countries. Transactions do not occur in a legal vacuum but national legislation needs to be adapted to counter the power concentration trend, and it is clear that no solution will be found in isolation, which is why the study includes action proposals to all seven links of the supply chain as well as to multilateral instances such as the Food and Agriculture Organization (FAO).

In order to address and resolve the issues the study recommends actions to adopt a comprehensive strategy based on:

  • A vision of consumer welfare that goes beyond purchasing power and recalls its inherent link with farmers’ and workers’ welfare.
  • Measures to rebalance business power in agricultural chains in the short term, currently the law of the strongest has the upper hand.
  • Mechanisms to enhance transparency in agricultural chains so that stakeholders can better identify the risks of abuse of buyer power and unfair trading practices.
  • A renewed European competition policy framework capable of better regulating such abuses.
  • Enforcement mechanisms to stop Unfair Trading Practices (UTPs) within food supply chains serving the EU market, with authorities able to investigate claims and punish abuses.
  • Initiatives to promote and widely spread fair trading practices in the mid to long run.


Notes to Editors:

a)      The presentation and debate of the findings of the report is scheduled for 18 November 2014 at 12.30 at the European Parliament, please consult details at:

b)      Please find attached and via the following links the Abstract and the Full versions of the study by BASIC (Bureau d’Analyse Sociétale pour une Information Citoyenne) titled “Who’s got the power? Tackling imbalances in agricultural supply chains”, November 2014. Available at

c)       To book interviews with the authors of the report or the experts from the commissioning organizations, please contact Peter Möhringer at, mobile: +32 485 76 23 81).

d)      For background information about the campaigns against UTPs organized by the Fair Trade movement members, please see compilation in PDF attached.

e)      For more information about the organizations commissioning this study, please follow these links: Fairtrade International; World Fair Trade Organization; Fair Trade Advocacy Office; Traidcraft; Plate-forme pour le Commerce Equitable; Fair Trade Germany


Fairtrade housewarming at the European parliament

8 October 2014 (Brussels) – The European Parliament Fair Trade Working Group hosted a Fair Trade BreakfastLarge numbers of renowned and new Members of the European Parliament attended in support of Fair Trade, marking a successful start to the new legislative term.

Linda McAvan, Chair of the European Parliament’s Committee on Development and of the Fair Trade Working Group, welcomed the 50 Members of the European Parliament (MEPs) from all major political groups, officials from Permanent Representations of European Union Member States, as well as Fair Trade movement actors and network representatives.

Haggai Onguka, First Counsellor, Embassy of the Republic of Kenya & Mission to EU(left), Dr Nyagoy Nyong’o, Executive Director-Fairtrade Africa, and Sergi Corbalán, Executive Director of the Fair Trade Advocacy Office.

Amongst the speakers addressing the crowd was Dr. Nyagoy Nyong’o, Executive Director of Fairtrade Africa where she presented the work of her organisation for Fairtrade certified producers in Africa.

In his  keynote speech Bernd Lange, the Chair of the Committee on International Trade in the European Parliament, spoke about the importance of fairness in international trade.

Giorgio Dal Fiume, President of the World Fair Trade Organization–Europe presented in his speech what Fair Trade Organisations in Europe are doing to raise awareness and support small producers in the South.

For more details visit: Fair Trade housewarming at the European Parliament


Fairtrade response to Guardian article on “Fair Trade Scandal”

Six in ten of all farmers and workers in Fairtrade are now in Africa. Increasing their market access on Fairtrade terms is the challenge now.

In response to an article on Guardian Global Development, which reproduced an extract from the book “Fair Trade Scandal”, Barbara Crowther, Fairtrade Foundation’s Director of Policy & Public Affairs, said:

“The Fairtrade system welcomes constructive debate, as we seek to continually strengthen our system and approach. It is a reality the in many of the commodities where Fairtrade operates – such as coffee and bananas – Latin America has traditionally dominated market access. Overcoming Africa’s historic exclusion from world trade markets is a long and slow process, but one we are actively engaged with. Fairtrade International’s response to Mr Syllah’s book can be found here:

“By focusing on figures from 2009, the article does not fully capture the changes in Fairtrade in Africa over the last five years. For example in 2012, the number of Fairtrade certified producer organisations in Africa grew by 23%, and six in ten of all farmers and workers in Fairtrade are now in Africa. Increasing their market access on Fairtrade terms is the challenge now. Fairtrade is working to boost the productivity and sales for African co-operatives in the commodities where they have a competitive advantage, such as with cocoa growers in Cote d’Ivoire or coffee growers in Rwanda and Democratic Republic of Congo. Since 2005,  Fairtrade Africa has worked to strengthen the position of farmers and workers, and to contribute to greater sustainable development in Africa, and we are working with businesses to encourage them to do more to boost the volumes that are sourced from African producers. Producers and traders across Africa are also now engaged in establishing Africa-Africa Fairtrade supply chains, starting in South Africa and the Kenya & East African markets.

“Meanwhile it is overly simplistic to suggest geography alone determines wealth or poverty as we all know there are huge disparities of wealth in many Latin American countries, as there are in many African ones too. In Colombia, for example, a Fairtrade workers’ foundation made up of 15 certified farms has used its Fairtrade premiums to build a school because children in their rural villages were having to be taught under trees and in an old disused pigsty. That they have done so through better terms of trade rather than reliance on traditional aid, is something they, and we, can celebrate.”


Happy Valentine’s Day – Saying it with Fairtrade Red Roses

13 February 2014, Nairobi Kenya: Every year millions of people say “I love you” with red roses. For the more conscious buyer, the most beautiful way to say this is with Fairtrade flowers produced by Fairtrade certified farms.

Fairtrade Africa and its members work hard to ensure that these beautiful flowers benefit the workers (hired labour) as required in the Fairtrade Hired Labour Standards. You can download the Standard for Hired Labour from here

It is, therefore, important that we respond to an article that appears in the Daily Mirror today, on the eve of Valentine’s Day 2014, that posts an incorrect picture on the rights and benefits earned by workers at one of our members’ farm, a highly recognised and committed Fairtade certified flower farm, since 2006, in Kenya namely Finlays Horticulture.

On the matter of the female worker earning 4,255 Kenyan shillings – about £30 per month, as Fairtrade, we follow ILO Conventions 100 on equal remuneration and 111 on discrimination as well as ILO Convention 110 in the case of plantations. All workers must work under fair conditions of employment. The company must pay wages in line with or exceeding national laws and agreements on minimum wages or the regional average. Conditions of employment and in particular salaries are in line with or exceed sector CBA regulations, the regional average and official minimum wages for similar occupations. Furthermore, we quote Finlays response that “The pay slips that the journalist were shown, that they have now shared with us, do not come from Finlays Horticulture although the Basic Pay of Ksh 6949.00 and Housing allowance of Ksh 2,000.00 are the rate that our lowest paid worker receives. The article then bases its wage comparisons on the net pay shown on the pay slip of Ksh 4,255.00; this is after the deduction of Ksh 3993.12 to a SACCO a voluntary saving and loan scheme that the worker would have asked us to pay. True disposable income is Ksh 8218.12 a month (£57.43).”

In the article, the journalist claims that the workers are expected to pick 8,000 roses an hour. Finlays have responded that this is not only wrong but probably physically impossible saying, “We would expect a skilled picker to handle between 100 and 150 per hour. On a typical day during the two harvesting periods a worker would normally fill 8 to 10 buckets with 80 stems not the 40 buckets at 200 per stem quoted. In between harvesting workers do other crop husbandry tasks.”

There are further claims made in the article such as comments about the working day which are incorrect since as per the Fairtrade standard working hours and overtime must comply with applicable law and industry standards. Workers are not required to work in excess of 48 hours per week on a regular basis. Also the article talks about the housing the workers live in. “Finlays Horticulture does not provide housing but pays a housing allowance of Ksh 2,000 per month. In Naivasha, Kshs 2,000/= is sufficient to pay for a house with electricity.” responded Finlays.

The worker is quoted as saying “I need proper medical help but I cannot afford a doctor“. It is a Fairtrade minimum requirement that workers are provided with free and regular medical care and advice, which is offered at the workplace at fixed times during working hours. According to Finlays, their farms have health clinics where trained nurses will see workers free of charge. If a worker needs to see a doctor they can use the Finlays run hospital, that is close to the farms and see a doctor for 40Kshs. This is a subsidised rate available to all employees and their dependants. As a comparison the rate in Naivasha town would be Ksh 500.

Clearly the benefits of buying Fairtrade flowers for your beloved ones at Valentine’s or indeed everyday of the year are clear. We thank you for your continued support and together we will continue to pursue the continuous ethical and sustainable development of Africa for the benefit of its workers and farmers.