Press releases & Statements


27 March 2020


Dear Partners,

As the current outbreak of the Coronavirus Disease (COVID-19) continues to develop, Fairtrade Africa is committed to taking precautionary measures in response to COVID-19 to safeguard both staff and its producers from the risk of exposure, noting with great concern the nature of the outbreak, with many countries in Africa affected.

At Fairtrade Africa, the health of our employees and producers is our primary concern. In light of global precautions and building upon recommendations from health experts Fairtrade Africa, as of 17th March, took a decision to have all its employees work from home. As such, all planned activities including meetings, events, workshops and staff field visits have been postponed until further notice. Nonetheless, staff remain available to support remotely.

Our staff are in regular touch with producers albeit remotely and are providing the necessary support, while also adhering to local Government authority requirements from within their respective countries. Producers on their part have also reached out to their members and have suspended some of their operations including all in-person meetings/training and workshops till further notice following the directives from their respective governments. Members are encouraged to adhere to the directives and advisories that have been put forward by the local health and government authorities.

“As Fairtrade, we, together with the rest of the world, stand in solidarity with our producers, and workers at this time, to ensure that we all take the necessary measures to keep safe and adhere to the safety precautions prescribed globally. Our vision to ensure a world where producers are empowered to earn their livelihoods and contribute to sustainable development in their communities means a lot to us at this time when sections of most vulnerable people are likely to be affected by the impact of the situation.” Said, Dr Nyagoy Nyong’o, Executive Director, Fairtrade Africa.

While it is too early to tell on the impact, we want to assure the general public that we will contribute our part as an organisation to ensure the safety and health of our employees, workers and producers.  We continue to collaborate with civil society organisations and other NGOs to advocate for policies and interventions that will help to cushion farmers and workers at this stage.

As we continue to shine more light on the positive side of this unfolding situation, we are proud of our many workers and producers who are on the front line to ensuring food supply and have put in measures to protect their co- farmers and workers by adapting to new ways of working. For those farmers whose activities have been greatly impacted, we still stand with them to assure them of our support.

Together with the entire Fairtrade system, Fairtrade Africa cares and we show our solidarity to all those who have been affected by the pandemic so far. We wish to reiterate the need for hygiene and safety protocols to ensure we keep safe and healthy at this time.

We are still committed to our mission:  “A world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future.”

We will continue to update you on any news, emerging issues, or changes in our regular operations.




                                                                                                                          16 March 2020


Faces Behind Our ChocolateFairtrade Foundation has launched the latest report on The Invisible Women Behind Our Chocolate which reveals some of the challenges of women in cocoa production in West Africa. The report was out doored as part of activities supporting Fairtrade UK’s “She deserves a Living Income Campaign” which throws more light on the challenges that women cocoa farmers face and the need to address the issues that continue to push women in the cocoa sector to live below the average standard of living. The report highlights the contribution of women in these countries as part of the labour force, despite the fact that only a quarter of these women own land. Fairtrade makes a difference in the lives of these farmers. Through trainings on good agricultural practices that these women receive, as well as the earnings from Fairtrade Minimum Prices and premiums paid to their cooperatives, these farmers are able to earn a decent living condition. Farmers are able to support their household incomes and contribute meaningfully in society. Farmers invest the premiums received into social infrastructure such as include schools, health centres, canteens and water pumps. Producers from Fairtrade certified cooperatives in Cote d’Ivoire were part of a two weeks visit in the UK in February and early March 2020 to support the “She Deserves” campaign. Noelle Yapi is the Gender Champion at Fairtrade Africa -West Africa Network, based in Côte d’Ivoire. She recounts the benefits such opportunities of being part of the campaign afford to female cocoa producers in West Africa. “We are happy to be part of this campaign to bring the issues that women in cocoa production face, for the attention of industry players and stakeholders. Everyone has a part to play in helping to provide a level playing field for women and men in cocoa production. At the end, we bring the communities to be self- sustaining and this is our pride”. Fairtrade introduced the Women’s School of Leadership (WSOL) in 2016 in Cote d’Ivoire, which trains women and men to identify ways of supporting women to build their self- confidence and develop their leadership skills in order to take active part in decision making at home, in their cooperatives and their communities. The trainings also equip women with additional skills that helps them to be self- reliant. More than 60 past and current participants of WSOL have gained resources so that they can contribute to society and engage in income-generating activities. Rosine Bekoin is a graduate of WSOL and Secretary of the Women’s Association at CAYAT Cooperative in Cote d’Ivoire. She believes firmly in the power of women to bring communities out of poverty. Leocadie is a farmer at Capedig from ECOOKIM cooperative in Côte d’Ivoire, elected as best producer in her cooperative. She struggles daily for women empowerment in her community where she leads the women’s association by introducing income diversification projects and the Village Savings and Loans Association (VSLA). #######################################

06 March 2020


Hanna Nduta

Day 5: In the run-up to the International Women’s Day, we are featuring some of the countless inspiring women who work in Fairtrade farms and communities. Today, we shine the spotlight on Hannah Nduta who despite being a high school leaver, is making her way through leadership at Wildfire Flowers in Kenya.

On a working day, Hannah Nduta Maingi will wake up at 5:30 AM, say her morning prayers and whip up some breakfast as she prepares her two children for school. At 7:00 AM, she gets to work, allocates the day’s roles to workers and later on supervises farm activities and coordinates the morning harvest. During the 1-hour lunch break, she will go home, have a meal with her youngest son and return to her station where she will coordinate the second harvest until 3:40 PM. When all other workers have made their way home, she will remain behind, consolidate the day’s production figures and prepare a report for her production manager.

12 years ago, the mother of two could not have imagined her path at Fairtrade Certified Farm – Wildfire Flowers in Naivasha, Kenya. Then joining as a casual laborer, she undertook all manner of tasks from harvesting, cleaning greenhouses to removing dry leaves off rose bushes. She would soon be re-assigned as a general worker and later on a scout, responsible for sniffing out pests and diseases before they became catastrophic.

Recognized for her talents, Hannah was promoted to Team Leader in 2012, a role that involved overseeing a number of general workers, managing the time schedule, ensuring the health and safety of workers among others. In 2016, she was promoted to her current role; Senior Supervisor where she oversees 5 team leaders, coordinates the flower production process and acts as the intermediary between management and workers.

In a sector that is primarily made up of women workers (80%) majority of whom are in the lower cadre, Wildfire Roses is going against the grain in the esteem female flower farm workers are accorded, especially in their capacity as leaders. This is in the spirit of the Fairtrade Standards which require certified producers to give special attention to empowerment of women and equity at the workplace.

A high school leaver, Hannah is an outlier. Her journey at Wildfire Roses has not been by accident. Instead, it has been fueled by small purposive steps and the enabling environment created by the farm’s dedication to Fairtrade Standards, “ we receive a lot of training at work, most of it provided by Fairtrade Africa staff and other expert organizations, I have attended all of them, including training on gender roles and responsibilities,” she explains. Her exposure allowed her to serve as the Gender Committee Chair, “as the chair, I created awareness among employees on the sexual harassment policy, guiding workers on what to do and where to go if they ever found themselves compromised,” she says.

Energetic and optimistic, Hannah is hopeful about the future, “Wildfire Flowers provides opportunities for anyone who is hardworking. I know there is more opportunity for growth, I can see that I will go even further.” Ahead of the International Women’s Day 2020, we ask Hannah, to share a message with women around the world, “do not look down on yourself, you can go far if you are focused,” she concludes.

#IWD2020 #EachforEqual #BalanceforBetter #GenerationEquality

05 MARCH 2020


Agnes Chebii, supervisor at Karen Roses Ltd. in Kenya. Agnes is also the Chairperson for the Karen Roses' Gender Committee

Agnes Chebii, a supervisor at Karen Roses Ltd. in Kenya. Agnes is also the Chairperson for the Karen Roses’ Gender Committee

Day 4: In the run-up to International Women’s Day, we are featuring some of the countless inspiring women who work in Fairtrade farms and communities. Today, meet Agnes Chebii, a mother of four and leader of a team of workers at Fairtrade certified flower farm Karen Roses in Kenya.

Agnes Chebii is a strong woman with many talents. The 41-year old has been working at the flower farm Karen Roses in Kenya (Fairtrade certified since 2009) for 20 years. On top of that, Agnes takes care of four children, leads a team of 30 workers, is chair of the Fairtrade gender committee and organizes the choir of the flower farm.

When she started working at the farm, Agnes would not have dared to dream that a woman would be allowed to take on this much responsibility. She has experienced how the farm changed after certification and the impact Fairtrade has on the lives of workers.

Education: The key to success

Fairtrade is dedicated to making equal access to education and the economic empowerment of women a reality. Whereas promotions used to be awarded primarily to men, today the entire workforce at Karen Roses has the same career opportunities. Vacancies are advertised publicly and every employee can apply for them.

Financed by funds from the Fairtrade Premium, Agnes was able to take part in training courses and to continue her education. In addition to occupational safety and management courses, she also attended advanced training on gender, which enabled her to take the next step: she became chair of the gender committee at Karen Roses.

Clear boundaries to prevent harassment

Many cooperatives and plantations within the Fairtrade system form gender committees, to meet the gender equality requirements set out in the Fairtrade Standards.

Employees at Karen Roses can bring problems or allegations of sexual harassment or assault to the gender committee. The committee members investigate incidents, speak to those involved and, if the allegations are confirmed, take appropriate steps – right up to immediate termination of the employment relationship. “The management of the farm supports us a lot in this type of incident. If needed, we go one level up to the board,” reports Agnes.

New self-confidence for women

Agnes Chebii and many of her colleagues have seized the opportunities that came along with the farm’s Fairtrade certification. The life of women has noticeably changed – not only on the farm but also in the surroundings. Before the Fairtrade certification, women were resigned to more traditional discriminatory treatment. Now they are more confidently standing up for their rights.

“The women in our community have understood that they can do anything that men do. Look at me: I used to be a simple flower worker. Today I am well educated and work in a leading position.”

A promising future thanks to the Fairtrade Premium

Agnes’s four children are her greatest pride. Thanks to the Fairtrade Premium – the additional amount that Fairtrade cooperatives and plantations receive on top of the selling price – all of them were able to attend a good primary school. Her eldest, Evans, studied journalism at the Mount Kenya University – a level of education that would have been utterly unthinkable without a Fairtrade Premium scholarship.

The worker-elected Fairtrade Premium Committee at Karen Roses decides democratically how to use the Premium funds each year. In addition to scholarships, the Premium financed some construction projects for workers’ housing, including metal roofs to better keep out the rain.

Singing to the tune of Fairtrade

Not only during work, but also in her free time, Agnes Chebii is committed to harmonious coexistence in her community. She leads the Karen Roses choir, in which farmworkers pursue a passion for singing together. The choir and the building for rehearsals were made possible by Fairtrade Premium funds. The inscription on the t-shirt that Agnes wears for the choir rehearsal could serve as a heading for her and the development of the entire workforce: “Singing to the tune of Fairtrade.”


03 March 2020



Pham thi Huyen Anh (left), chairwoman of Pô Kô Farms and one of the first women chairwomen of a coffee cooperative in Vietnam.

Day 2: In the run-up to International Women’s Day, we are featuring some of the countless inspiring women who work in Fairtrade farms and communities. Meet Pham thi Huyen Anh, one of the first women to chair a coffee cooperative in Vietnam.

Growing up on a coffee farm in the Central Highlands of Vietnam, Pham thi Huyen Anh never wanted to become a coffee farmer.

“In my mind, being a coffee farmer was extremely difficult and stressful work”, explains Pham. “The farmers must not only work hard to face unpredictable weather and various threats posed by climate change but also battle against the constant price fluctuation.”

But after starting to work for a Fairtrade coffee cooperative around ten years ago, Pham’s view changed. Now, she is Chairwoman of the Po Ko Fair Agricultural Cooperative (known as Pô Kô Farms). Not only that, she sits on the Board of Fairtrade’s Network of Asian producers, representing the voice of the next generation of coffee farmers.

“Today I am the chairwoman of Pô Kô Farms because of Fairtrade. I appreciate all the good things that I have learned from it. We have made the structure of Pô Kô Farms much stronger to improve the income of our coffee farmers, to allow women farmers to develop and shape a future for themselves, their families and their community, and to provide educational support to our kids in the region.”

Pô Kô Farms is based in Kon Tum Province, in the Central Highlands of Vietnam, one of the country’s most favourable areas for coffee growing. Coffee is the main source of income for the cooperatives small-scale farmers, so unstable prices and their dependence on natural conditions made their lives very difficult. Pô Kô Farms was one of the first Vietnamese coffee cooperatives to become Fairtrade certified. In 2009, 43 farmers (six of them women) formed a farmers group. By 2017 the producer organization had grown to 118 members, with women making up almost half of them. At this time, Pô Kô Farms decided to bring about a change in its governance structure, by encouraging the younger generation and women to be part of their board. It is one of the few cooperatives in Vietnam that has female board members and a chairwoman.

“As a woman and a coffee farmer hailing from a very remote area of Vietnam, I can clearly relate to and understand the challenges faced by the women in our region. Therefore, we encourage women to be more confident to raise their voice”, says Pham.

The cooperative has invested in several projects and activities to support women and children, including houses for underprivileged families, a kindergarten and scholarships for children. They also seek to create jobs for women wherever possible: Most of the cooperative staff are daughters of coffee farmers.

Pham is clear that Fairtrade has really made a difference to the lives of the farmers, and their cooperative.

“The Fairtrade Premium and learnings received from Fairtrade’s Standards, policies, and programs have brought about amazing changes in the way we run and conduct our business….Today Pô Kô Farms is recognized as one of the renowned Fairtrade coffee cooperatives in Vietnam that provides high-quality robusta coffee.”

“Fairtrade has changed our way of thinking, not only by focussing on providing good quality coffee but also supporting each other and strengthening our community to shape a better life for all our coffee farmers and their families.”

02 March 2020

A STRONG VOICE-FOR FARMERS AND WOMEN  Day 1: In the run-up to International Women’s Day, we are featuring some of the countless inspiring women who work in Fairtrade farms and communities. Today, meet Wendy Rodriguez who, after fleeing from what was then a violent and drug-ridden climate in Northern Peru, returned to work for Fairtrade cocoa cooperative, Acopagro. Every morning Wendy Rodriguez jumps on her motorbike, says goodbye to her daughter, Zoe, and her husband, Hernan, and ventures onto the arduous roads of San Martin, a region in the heart of Peru’s Amazon rainforest. Her job is to visit the members of Acopagro, a Fairtrade and organic cocoa cooperative that has been working for more than 20 years to help its farmers make their own way out of poverty. Getting to each of them is no easy task: the cooperative itself is based in the town of Juanjui, but its 2100 farmer members live in the forest and are spread out all around the region. Sometimes the only way to get from one place to another is to take one of the motorboats which sail along the Huallaga river. But Wendy always finds a way to get to the farmers. For many of them, she is the voice and face of their cooperative. She is the one who encourages them in difficult moments, who listens to them, motivates them to take part in cooperative life and to speak up. She is also responsible for ensuring their empowerment and that their needs are heard. She collects their needs and brings them to the General Assembly, which deliberates how they can be met using Fairtrade Premium funds. Thanks to Fairtrade, their houses are now lighted with electricity. Running water is still on the wishlist and is dependent on getting enough Fairtrade sales. Wendy can remember all too painfully what life was like here before Fairtrade. When Acopagro was founded 22 years ago there was no cocoa here, just cocaine. Farming families were hostages of illegal drug trafficking and victims of violence and threats. Wendy recalls: “One day a militia entered our house. I was a baby at that time, I remember my mother screaming. They took my dad and later we found out that he had been killed. He worked in a bank where drug-trafficking money was laundered.” This traumatic experience left a deep mark on Wendy, as did the personal sacrifice of her mother, who was forced to raise her two daughters on her own. “Thanks to my mother I had an education. Then, for a few years I left Juanjui, a place that had brought so much suffering to my family.” After some time, though, Wendy felt that she had to go back home and deal with her past. Becoming involved with Acopragro enabled her to realise that there was a positive alternative to violence. The cooperative was created thanks to a United Nations project at the end of the nineties to convert cocaine plantations to organic cocoa farming. Since then Acopagro has grown and developed a lot. “When our cocoa is bought on Fairtrade terms, we can grant our members social and health services, and technical assistance for their farming,” explains Wendy. “ Last year 1600 members had eyesight tests and 950 women in the cooperative took part in a health campaign for the prevention of uterine cancer. In an area like this, where violence and machismo are endemic, the work we do for these people is really important.”    

17th February 2020

HIGHER FAIRTRADE PRICE BOOSTS IVORIAN COCOA FARMERS’ INCOMES BY $15 MILLION IN Q4 ivory_picBonn, 14 February 2020 – Sales of Fairtrade certified cocoa from Côte d’Ivoire in the fourth quarter of 2019 increased farmers’ earnings by approximately $15.1 million USD (€13.8 million) compared to non-Fairtrade cocoa, according to preliminary figures released by Fairtrade International. The higher earnings are due to the difference between the guaranteed Fairtrade Minimum Price and the current Ivorian government-set cocoa price. Fairtrade increased its Minimum Price for cocoa by 20 percent to $2,400 per tonne at FOB (point of export), effective 1 October 2019. This means that Fairtrade certified cooperatives in Côte d’Ivoire are currently receiving almost $236 more per tonne on top of the government-set FOB price. More than 140 Ivorian cocoa cooperatives sold approximately 64,000 tonnes on Fairtrade terms from October through December 2019, according to available trader reports. The cooperatives are now distributing the earnings, including the full amount of the difference between the Fairtrade and government prices, to their farmer members as required by the Fairtrade Standards. This effectively raises the farm gate price that Fairtrade farmers receive by 17 percent. Payments to cooperatives and to farmers are being audited by Fairtrade’s independent certifier, FLOCERT. “I’m very happy,” said Ettien N’Guessan, who has been a cocoa farmer for more than 40 years. “I can take care of my children’s needs.” He also plans to invest in some farm improvements. “Cocoa farmers deserve to earn a decent living just like anyone else,” said Anne Marie Yao, West Africa Regional Cocoa Manager for Fairtrade Africa. “The additional funds going into the pockets of these farmers are the tangible result of people choosing Fairtrade chocolate. It makes a big difference.” In addition to the Fairtrade Minimum Price, certified cooperatives also receive the non-negotiable Fairtrade Premium of $240 per tonne, which was also increased by 20 percent as of 1 October. Each cooperative will democratically decide at their annual General Assembly how to invest their Premium in their businesses and communities. The Fairtrade Premium earned on Q4 sales is estimated at more than $15.3 million. About two-thirds of the world’s cocoa is grown by smallholder farmers in Côte d’Ivoire and Ghana. More than 190,000 Ivorian cocoa farmers are members of Fairtrade certified cooperatives. The Ivorian and Ghanaian governments announced last year their own mandatory Living Income Differential of $400 per tonne to ensure that all farmers receive a higher minimum farm gate price. This should take effect in October 2020. At the same time, Fairtrade is working with chocolate companies and retailers to test various interventions that impact price, income diversification and other components of a holistic strategy to enable cocoa farmers to earn a living income. “The additional money that farmers are receiving as the result of the Fairtrade Minimum Price is a step in the right direction, as is the government’s Living Income Differential for all cocoa farmers starting in October 2020,” said Jon Walker, Fairtrade International’s senior advisor for cocoa. “However, many cocoa farming households will still not be earning a living income even with these higher prices. That’s why Fairtrade is working with cooperatives, their commercial partners and governments to test what factors work in enabling farmers to actually achieve a living income. This includes price but also income diversification and cost efficiency, for example. It’s essential for chocolate industry players to continue to step up their commitments, since that’s the only way farmers will truly see a sustained impact.” The FOB reference price (‘valeur FOB garanti’) set by the government of Côte d’Ivoire’s Conseil du Café-Cacao is 1,297,948 XOF/metric tonne, for deliveries between 1 October 2019 and 31 March 2020. Using the exchange rate valid on 30 September 2019 (1 XOF = 0.00167 USD), 1,297,948 XOF equals approximately 2,164.08 USD. Considering the new FT minimum price of 2,400 USD/metric tonne, FLOCERT set the ‘Fairtrade Minimum Price Differential’ at 235.92 USD/metric tonne. This differential applies to all deliveries from producer organizations to the first buyer as of 1 October 2019. Per the Fairtrade Standard for Cocoa, certified producer organizations must pay this differential in full to their farmer members. The farm gate price is what farmers actually receive when selling their cocoa to a cooperative or buyer. The farm gate price set by the Conseil du Café-Cacao for the current season is 825,000 XOF/metric tonne (equivalent to 1,377.75 USD/tonne using the above exchange rate). The Fairtrade Minimum Price Differential of 235.92 USD is therefore 17 percent of the current government farm gate price of 1,377.75 USD. Final audited sales figures for 2019 will be published by Fairtrade International later this year] ##################################################################

12th February 2020

CHANGES TO EU ORGANIC RULES THREATENS FARMERS’ LIVELIHOODS. New EU organic regulations, due to come into force in 2021, will limit the size of organizations, forcing small-scale farmers to restructure their cooperatives, and creating high costs when they are already struggling to make ends meet. At Biofach, the world’s largest organic fair, Fairtrade urgently calls on the European Commissioner for agriculture, Janusz Wojciechowski, to abandon these changes and instead find solutions which do not negatively impact small-scale farmers and their communities. The new EU Organic Regulation includes rules for the certification of organic farmers in a cooperative or producer group. The proposed changes will limit such groups to 1000 members, and individual farm size to five hectares. Fairtrade farmers have voiced extreme concern at the planned changes. Close to half of all Fairtrade producers also farm organically and around 100 Fairtrade small producer organizations, representing more than 400,000 smallholder farmers stand to be affected due to their size. Worldwide it will impact more than 2.6 million organic producers, according to the Research Institute of Organic Agriculture (FiBL). Being able to group together in larger cooperatives or associations enables small-scale farmers to reduce costs, make joint investments and, crucially, negotiate from a position that would otherwise be beyond their reach. The proposed changes would force Fairtrade and organic certified cooperatives to split into smaller groups, taking away their right to self-determination and increasing their costs and paperwork. Moreover, it risks making them into weaker entities that will struggle to compete and survive in global supply chains. The regulation will also require producer organizations who export or process their product (for example coffee cooperatives who roast and export their own coffee), to set up a separate entity for this purpose. This again creates additional costs and burden for producers, and will prevent many of them from moving up the value chain, which is widely recognized as a crucial way for smallholders to make their own way out of poverty. For Abel Fernandez, manager of Fairtrade and organic certified producer organization CONACADO in the Dominican Republic, the proposed changes are disastrous. CONACADO brings together more than 150 cocoa cooperatives, representing more than 10,000 small-scale farmers. “This EU regulation is against rural development and against international cooperation. It limits opportunities for disadvantaged groups and for small producers like our members to grow. It also has the potential to damage, or even destroy existing businesses like ours, as we will not be able to stem the additional costs and red tape.” Fairtrade International CEO, Dario Soto Abril says: “The new organic regulation is completely at odds with the EU’s self-proclaimed commitment to the UN’s Sustainable Development Goals of ending poverty and promoting sustainable production and consumption. It risks making organic certification too costly and complicated for small-scale farmers, shutting them out of European markets and the sales they need to feed their families. Fairtrade urgently calls on Commissioner Wojciechowski to abandon these changes and instead find solutions which work for the millions of people who depend on small-scale organic farming for their livelihoods.” While Fairtrade recognizes the challenges of certifying large groups, the way forward must be to develop stronger assurance systems that can be adapted to different groups sizes, rather than small-scale farmers having to suffer due to the current capabilities of organic assurance bodies. Together with the international organic movement, Fairtrade and its member organizations are seeking urgent discussions with the Agriculture Ministries of EU Member States to find workable solutions for small-scale farmers and their families.

END #######################

12th February 2020


cocoa2020Africa is holding its first Joint Review and Planning meeting for the year with Cocoa producers from the 10th to the 14th February 2020 in Kumasi, Ghana. The meeting, which is the third of its kind so far, since its inception, was attended by the representatives from Fairtrade Africa West Africa Region, Cocobod, Tony’s Chocolonely, Fairtrade Certified Cooperatives and the Department of Cooperatives under the Ministry of Employment and Labour Relations. The meeting provided an opportunity for all partners to review the West Africa Cocoa Programme which has been implemented with Fairtrade certified Cooperatives for the past 4 years in Ghana and Cote d’Ivoire. The meeting is also to collectively seek improvement and ways of addressing some of the challenges that farmers face with respect to access to market, pricing and addressing the social conditions of farmers. Speaking at the first day of the meeting, Team Leader for Cocoa for Fairtrade West Africa Region, in Ghana, Mr. Abubakar Afful mentioned that Fairtrade remains committed to support organisations to be resilient, self-sustaining and viable organisations with the support of its partners and the most importantly the gallant producers. He stressed that Fairtrade remains committed to ensure that farmers receive the needed support to take advantage of the Living Income Differential introduced by the Ghanaian and Ivorian governments last year, in addition to the Fairtrade Minimum price and Premium. On the part of Tony’s Chocolonely, the Partnership Manager, Henk Veldman indicated that his company is happy working with Fairtrade certified cooperatives as they believe this kind of partnership will bring a lot of impact to the farmers. As a result of this, they have increased the number of cooperatives they are working with in Ghana, from one (1) to three (3). He added that Tony’s Chocolonely as a company believes in five (5) sourcing principles including paying a higher price, ensuring stronger producer organisations and farmers, long term partnership, increasing productivity and traceability. He called on the farmers to work together to advocate for their interest in the cocoa sector to help lift the standard of living of farmers. On their part, the small producer organisations are looking forward to a progressive year while strengthening their organisations to be run as a business to reduce poverty at the community level. They stressed the need for stakeholders such as Cocobod to reach all Cooperatives and farmers with their programmes aimed at fostering a conducive cocoa supply chain. Representing the Fair Trade Ghana Network, President of the network Mr. Johannes Koumedjro said: “The producers are appreciative of Fairtrade’s support in building the capacity of their members in good agricultural practices, financial management, internal management system as well as on social compliance issues such as gender inclusion and social protection”. He entreated the producers to consider value addition such as processing and diversification to increase the income of the farmers. Speaking on behalf of the Ghana Cocobod, “Mr. Prince Kyei Regional Extension Officer- Eastern Region commended the Cooperatives for working together with relevant stakeholders to improve their organisational efficiency. He mentioned that Cocobod’s priority also focuses on encouraging producers to work through Cooperatives. He indicated that Cocobod is providing fertilizers, slashers and pruners to all farmers to increase their yield. This, he said, is aimed at ensuring that Ghana hits the 1 million metric tonnes production target in the coming years. He also called for more collaboration between Fairtrade, cooperatives and Cocobod to bring more impact to the cooperatives. Speaking for the Department of Cooperative, Mr. Richard Mensah commended the cooperatives for coming together to bring the best services to their members. He entreated the farmers to continue to comply with the Cooperative principles and the Fairtrade Standards that will continue to make the societies and unions stronger. Fairtrade continues to work for a world in which all producers can earn a decent income to fulfil their potential. This means advocating at all levels with all relevant stakeholders to bring about equity in trade and improvement in lives of cocoa farmers. -END- #############################################################

4th December 2019

DIGNITY FOR ALL: WOMEN SCHOOL OF LEADERSHIP PROGRAMME 29 flower farm workers in Ethiopia graduate with skills to further leadership and entrepreneurial capacities

WSOL Graduates showcase their certificates

WSOL Graduates showcase their certificates

On 2nd December 2019, 29 male and female flower farm workers in Ethiopia graduated from the Women School of Leadership (WSOL) with new skills to help them build on their capacities in leadership at the workplace and community. Among the graduates were three (3) Persons With Disability (PWD). Women School of Leadership is a project under the Dignity for All (D4A) Programme, supported by the Ministry of Foreign Affairs of Finland through Fairtrade Finland as well as ALDI which is one of the largest retailers in Europe. Implemented in partnership with the Ethiopian Horticulture Producer Exporters Association (EHPEA), the graduation drew participants from Fairtrade Certified Flower farms including Sher Ethiopia, Dummen Orange and Herburg Roses. The 29 graduates are the second group of flower farm workers who have successfully completed training under the Women School of Leadership and have emerged empowered not just on leadership but also on crucial topics such as gender mainstreaming, negotiations, human and women’s rights, saving, income diversification and project management.

Speaking at the graduation ceremony, Beredu Sitea, Gender Committee Chairperson and FPC member at Herburg Roses said, “I have been part of various trainings, but WSOL is different in terms of content and its consistency. It has empowered me to do more in the Gender Committee, I am the voice of many workers now, I wish the training can continue.” Ann Siminita, Compliance Manager at Sher Ethiopia, commended Fairtrade Africa for the project and called for training of more workers across the flower sector as well as the inclusion of more Persons With Disability (PWDs) who form part of the workforce in the sector.“ This will create a change not only in the workplace but also in the communities they come from,” she said. The graduation ceremony did not mark the end of the journey for this cohort of graduates. As a way forward, plans are underway to set up a seed programme through which graduates will receive funding to establish enterprises. A baseline study is underway to determine the seed programme model. Initially implemented in West Africa among Small Producer Organizations (SPOs) in the cocoa sector, this is the first time the Women School of Leadership has been successfully implemented in the Hired Labor (HL). Given the repeated success of the project, part of the future plan is to further roll it out among flower farms in Kenya. The attendance of Eddah Kang’ethe, Human Resources Manager at Branan Estate in Thika, Kenya who speaking at the graduation ceremony pledged to cascade lessons from Ethiopia is a first step towards this. ######################################################################

29th November 2019


Fairtrade Africa has won the Best Certification Scheme of the year, at the maiden edition of the Ghana Cooca Awards held on Friday 22nd November 2019. The Awards were received by the Executive Director, Dr, Nyagoy Nyongo, the Head of Region, Mr. Edward Akapire and the Regional Cocoa Manager for West Africa, Anne Marie Yao. The Ghana Cocoa Awards celebrates excellence in the cocoa industry for different players and stakeholders. As an organisation committed to empowering farmers and producers across Africa and the Middle East, Fairtrade represents 1,050,000 producers and 628 POs across 33 countries. Fairtrade’s certification label is more than a Standard Fairtrade Africa provides pre-certification and post certification to member producer organisations to strengthen their organisations in line with Fairtrade Standards. In Ghana, Fairtrade Africa works with over 120,000 cocoa farmers in 10 Cooperative Unions across the country. Fairtrade certification has brought immense benefits to farmers. The Fairtrade standards ensure that cocoa is produced in an environmentally sustainable way through the introduction of good agricultural practices. The organisation introduced environmental projects such as the Dynamic Agro Forestry Project which was established to enable and improve competitiveness and risk diversification for smallholder farmers through facilitating their engagement in multiple product markets with a market oriented approach while addressing deforestation. The project encourages practices such as tree planting, no burning and diverse cropping on the same piece of land outside the cocoa season. The project being piloted in Ghana promotes the cultivation of yam and other associated products for income generation and food security. Towards building sustainable cocoa production Through its West Africa Cocoa Programme, Fairtrade Africa supports cocoa farmers to increase their yield by adopting practices such as the development of business strategic plans, policies on gender and social protection, climate resilience, risk assessment and internal management systems. Fairtrade’s sustainability programmes include a component on fair pricing based on a minimum price and also a premium that goes directly to the farmer cooperatives who take collective decisions on the use of the premium for developmental projects. Fairtrade also advocates for child protection and child rights by introducing models like the Youth Inclusive Community Based Monitoring and Remediation (YICBMR) module which gives the responsibility to the cooperative and the communities to be involved in the entire process geared towards reducing the incidence of Child labour. The unique approach of this module is that it involves the Youth, opinion leaders and cooperative leadership in dealing with the issue. Children themselves identify potential risks that create unsafe conditions for them in the community, and remediation is put in place to address those challenges. As a result of this module, a number of prevention and remediation related activities have been conducted which have contributed to the increase in school enrolment of children. The Dignity for All (D4A) is a project which started in 2018 that involves schools, the leaders of cooperative unions and opinion leaders of the community. The programme is a four year programme being implemented in the Asunafo North Municipality in partnership with Asunafo North Cooperative Cocoa Farmers’ Union in the Ahafo Region and across all the 67 communities of the Union. Under the project, Fairtrade has so far sensitized 30 communities on Child Protection. The organisation has also trained 30 teachers on Safe School Programme to enable these teachers also support Child Rights Clubs, School based Child Parliaments. Remediation efforts by Fairtrade on this project have also been successfully implemented with the support of the Department of Social Welfare and Community Development. The D4A project has so far reached 6,200 direct beneficiaries as at the end of 2018. Fairtrade supports producer organisations to strengthen their management systems. When Farmer Cooperatives are formalised, they focus on innovation in the face of climate changes, inclusion to support gender mainstreaming, and improvement in their production, distribution and marketing and are in better positions to advocate for equality in trade. These tenets are the foundational blocks for sustainable cocoa production. Receiving the Award on Behalf of Fairtrade Africa, the Executive Director of Fairtrade Dr. Nyagoy Nyongo said: “Fairtrade’s unique approach to empowerment of farmers has brought about significant improvement in the lives of many farmers on the continent. We are happy that Fairtrade’s certification programme has been recognised and we dedicate this award to all our partners, stakeholders and all farmers who we seek to empower to decide on their own future”. At Fairtrade Africa, we believe in empowering Farmer cooperatives to play a significant role in their own development for the attainment of the UN Sustainable Development Goals (SDGs).

28th November 2019


Fairtrade and the global fair trade movement call for trade justice as a key element of climate resilience

28 November 2019 — In the run-up to the global COP25 climate summit, the global fair trade movement urges Parties to the United Nations Framework Convention on Climate Change (UNFCCC) to recognise fair trade policies and practices as a crucial component of addressing the climate crisis. As a part of this movement, Fairtrade is bringing the voice of small-scale farmers to the summit to highlight the urgent need for action by governments and other stakeholders in food supply chains. Faced with droughts, floods, and unpredictable weather changes, more and more smallholder farmers are forced to leave their fields and migrate. Therefore, the fair trade movement calls for urgent, concrete and ambitious action to address these adverse effects of the climate crisis, which put at risk the most vulnerable populations, world food security and, by extension, the achievement of the Sustainable Development Goals. The fair trade movement warns that current unsustainable business models, where the well-being of people and planet are often sacrificed in the pursuit of profits, remain a key driver to the accelerating climate crisis. “Climate change has evolved into a climate crisis. We must now focus on supporting small¬holder farmers in adapting their livelihoods to a crisis that was not of their making. Ensuring the sustainability of agriculture and fair trading terms requires real action from all of us – from smallholder farmers to government, businesses and consumers. We call on the leaders at COP25 to play their part and catalyse climate and trade action,” says Dario Abril Soto, CEO at Fairtrade International. Transparent supply chains, a more equal distribution of value among supply chain actors and observing Human Rights Due Diligence are crucial factors for fundamentally bolstering the climate resilience of smallholder farmers. Moreover, better remuneration, technical support and better access to finance are needed to allow them to make vital investments into climate mitigation and adaptation measures. Fairtrade offers fairer terms of trade so farmers can have more control over their futures. Certified producer organizations receive guaranteed minimum prices when they sell their crop on Fairtrade terms, plus they earn a Fairtrade Premium on top of the selling price which they decide how to spend on their businesses and communities. The Fairtrade Standards encourage pre-financing and long-term contracts so farmers can plan and invest. Fairtrade also supports smallholder farmers in assessing their climate risks and adapting their businesses, such as by switching to more climate resilient plant varieties, diversifying crops, and using water more efficiently. Nevertheless, the sheer scale of the crisis means that we cannot rely on consumers alone to demand more sustainability and trade justice as a way to ensure climate resilience, nor can the burden of adaptation to protect the world’s food supply fall on smallholder farmers alone. “The sad truth of the climate crisis is that it devastates the most marginalized communities, who are the people least responsible for the crisis. This is why in tackling climate change, we must also overhaul global trade and business models to put the interests of these people first,” says Erinch Sahan, Chief Executive at the World Fair Trade Organization. Fairtrade is co-hosting two side events at the COP25 summit to highlight producers’ needs and voices. On 6 December at the German Pavilion, Peruvian cocoa farmer Luis Mendoza Aguilar will join Fairtrade to discuss climate risk insurance (‘The million farmer network: bringing climate risk insurance to vulnerable farmers’). Mr. Mendoza Aguilar is a board member of the Fairtrade producer network for the Latin America and the Caribbean region, and general manager of the Peruvian Association of Small-scale Cocoa Farmers. Fairtrade will also co-host a side event on 4 December at the European Union Pavilion on carbon farming initiatives and lessons learned from climate risk insurance. (end) Contact Fairtrade International, Notes to Editor • Fairtrade International represents an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. The international Fairtrade system – made up of Fairtrade International and its member organizations – represents the world’s largest and most recognized fair trade system. Read more: • The World Fair Trade Organization (WFTO) is a global community of Fair Trade Enterprises. Founded in 1989, it has over 400 members across 70 countries, counting over 330 Fair Trade Enterprises and 70 organisations and networks that support them. Through peer reviews and independent audits WFTO ensures members are mission led businesses that put people and planet first. Read more: • The Fair Trade Advocacy Office (FTAO) speaks out on behalf of the Fair Trade movement for Fair Trade and Trade Justice with the aim to improve the livelihoods of marginalised producers and workers in the South. The FTAO is a joint initiative of Fairtrade International, and the World Fair Trade Organization (Europe and Global). Read more: Signatories to the COP25 position paper on behalf of the Fair Trade movement: -Commerce Équitable France -Coordinadora Estatal De Comercio Justo -Association Equo Garantito -Italian General Assembly of Fair Trade -EZA Fairer Handel -Fair Trade Advocacy Office -Fair World Project -Fairtrade International -Forum Fairer Handel -GEPA – The Fair Trade Company -Oxfam -Polish Fair Trade Association -Scottish Fair Trade Forum -Swiss Fair Trade -World Fair Trade Organization -World Fair Trade Organization -Europe

8th November 2019

FAIRTRADE AFRICA ORGANISES COMMUNITY DURBAR TO RAISE AWARENESS ON CHILD PROTECTION IN COCOA GROWING AREAS IN GHANA Fairtrade Africa has organised a community durbar to raise awareness about tackling child labour in cocoa growing areas in Ghana. As an organisation, Fairtrade Africa believes in empowering farmers to make a change. The durbar event was held on the 31st October 2019 at the Asunafo North Municipal Assembly with the theme for this year’s Child Labour Day celebrations: Children shouldn’t work in fields, but on dreams! The event was attended by teachers and parents of children in the area, representatives of the farmer unions and other local government authorities. Fairtrade Africa is a network of producer organisations which seeks to empower producers to fight for change, by ensuring fair pricing. In West Africa, the organisation also works to address other issues relating to the cocoa sector in the area of social protection, climate resilience and good agricultural practices. As an organisation, Fairtrade works to build capacity of farmers in identifying child social protection issues and working together with appropriate organisations to ensure appropriate monitoring and remediation. So far, Fairtrade Africa has trained more than 7 producer organisations in Ghana, representing more than 10,000 farmers, on issues relating to social protection. Fairtrade standards also ensure that farmer organisation adhere to strict regulations relating to fundamental human rights which include ensuring the rights of children are respected. Children have basic human rights that need to be protected. One fundamental right is a right to education and to safe environments to help them develop to their fullest potential. Fairtrade works with its member organisations to create awareness about the need to send children to school. Also, Fairtrade is committed to ensuring that through these capacity building and training activities, awareness is created on the need for children to go to school. Another way Fairtrade helps to address child protection for vulnerable groups in communities is through the Dignity for All Programme (D4A) – Cocoa Impact Project. Dignity for All (D4A) is a Finnish funded development cooperation programme which includes advocating for child protection in cocoa growing communities.. The Cocoa Impact project is being implemented in the Asunafo North Municipality in partnership with this Union, Asunafo North Cooperative Cocoa Farmers’ Union, and across all the 67 communities of the Union. Under the project, Fairtrade has so far sensitized 30 communities on Child Protection and formed 21 community child protection committees. The organisation has also trained 30 teachers on Safe School Program and to also support Child Rights Clubs and School based Child Parliaments. Remediation efforts by Fairtrade on this project have also been successfully implemented with the support of the Department of Social Welfare and Community Development. The project has so far reached 6,200 direct beneficiaries as at the end of 2018. Speaking at the event, the Business Development Advisor for the D4A Cocoa Impact Project in Ghana Mr. Anthony Bright Kwakugah emphasised that: “The D4A Cocoa Impact Project a.k.a ‘Enabling Rights and Protection of Children and Vulnerable Persons in Ghana Cocoa Growing Communities’ recognises that the protection of children from violence, abuse, neglect and exploitation (child labour) and the promotion of their rights and that of vulnerable adults is everybody’s responsibility. The Project also recognises that the role of the community is vital towards ensuring that adequate protection services and structures exist for children and vulnerable adults”. Fairtrade’s activities support the UN Sustainable Development Goals (SDGs) by advocating for practices that promote human development, reduce inequalities and ensures decent living for all. ######################################################################################################

23rd October 2019

FAIRTRADE WELCOMES THE CLEAR CALL BY THE GOVERNMENTS OF COTE D’IVOIRE AND GHANA TO THE COCOA INDUSTRY TO FOCUS ON PAYING THE LIVING INCOME DIFFERENTIAL FOR INCREASED FARMER INCOMES With global cocoa prices stuck at unsustainably low levels, Fairtrade welcomed in June 2019 the announcement by the governments of Côte d’Ivoire and Ghana to raise the farm gate price to $1,820 per tonne for all farmers. Fairtrade see this as a real opportunity to drive change at scale for farmers in the two countries, which together produce more than 60 percent of the world’s cocoa supply and who have been hit hard by a collapse in cocoa prices in 2017. Fairtrade has publicly supported the governments’ implementation of the Living Income Differential, the additional sum to be paid per each tonne of cocoa that ensures the practical increase of the price that is paid to farmers. And we have already adapted our Fairtrade standard to recognise the Living Income Differential in support of governments’ target for a farm gate price of $1,820 per tonne. This means that for deliveries from October 2020, when the government Living Income Differential becomes active, all partners buying cocoa on Fairtrade terms will, through their Fairtrade commitments, be paying the Living Income Differential set by the governments. In this context, Fairtrade welcomes the clear call to action for the cocoa industry made by the governments of Cote D’Ivoire and Ghana at the World Cocoa Forum in Berlin on October 23rd. After announcing a review of all certification and sustainability schemes, the governments’ ask that prioritise paying the Living Income Differential is a priority ahead of any own sustainability programme is clear. In addition to the public support for the Living Income Differential, Fairtrade has already taken additional significant measures to increase the amount cocoa farmers earn, recognising, as the governments do, the need for improved livelihoods. As the only certification scheme to have publicly campaigned for farmers’ right to a living income, Fairtrade is committed to continue to work alongside the governments to make this a reality. Fairtrade is the only certification scheme to focus on price, and as such is already making a tangible and significant difference to farmers’ incomes. This includes an increase to our mandatory Fairtrade Minimum Price – which acts as a safety net for farmers – by 20 percent for conventional cocoa from October 1st 2019 by 20 percent. In addition to the Fairtrade Minimum Price, cooperatives selling cocoa on Fairtrade terms receive a Fairtrade Premium of $240 per tonne for the benefit of their members and their communities – this has also increased by 20 percent from October 2019. Unlike other schemes, the cooperatives receive 100% of this value. The cooperatives agree democratically at general assembly how this amount is spent. In addition to recent changes to our Fairtrade Minimum Price, Premium and pricing standards, Fairtrade brings additional benefits. Producers have 50% of the voting rights at the highest authority in Fairtrade, General Assembly, underlying the model of representation. The Fairtrade standards provide a framework through which Small Producer Organisations implement practices for the benefit of their members, the wider community and the environment. Fairtrade contributes further to the empowerment of Small Producer Organisations and their members through the West Africa Cocoa Program, which focuses on SPOs becoming strong and viable organisations responsive to their members’ needs. Fairtrade believe that a decent price for farmers operating in democratically run cooperatives forms the basis on which other sustainability goals can be achieved and that the Living Income Differential and Fairtrade certification are complementary. We look forward to collaborating with the governments of Ghana and Côte d’Ivoire and based on all the steps we have taken so far to improve farmers’ livelihoods we believe that Fairtrade shares the governments’ objectives and that Fairtrade certification and services to farmers can work in harmony with the Living Income Differential. #######################################################################################

18th October 2019

FAIRTRADE HELPS IMPROVE RIGHTS OF FARMERS AND WORKERS IN AFRICA, LATIN AMERICA AND THE CARIBBEAN Finnish DevelopmentFairtrade is committed to empowering smallholder producers and workers improve their livelihoods and contribute to through community development. Fairtrade Finland through Fairtrade Programmatic Approach has partnered with Fairtrade Africa (FTA) and Fairtrade in Latin America and the Caribbean (CLAC) to implement a four –year long (2018-2021) Ministry of Foreign Affairs (MFA) – Finland Development Cooperation Programme (in Africa, the programme is known as “Dignity for All” (D4A) and in Caribbean and Latin America, it is called the “Finland Programme”). In addition to Fairtrade Finland, the programme also receives support Gustav Paulig and Aldi Uk. The programme partners organised a joint global review workshop to assess mid-term programme implementation progress which has so far reached a total of 104,540 direct beneficiaries two years after commencement The Global programme review meeting was held from 7th to 11th October 2019 at Haile Resort in Ziway, Ethiopia. The meeting was attended by a total of 22 participants from across the implementing countries. In Africa, the programme is implemented in Ethiopia, Ghana, Malawi, and South Africa, while in Latin America, it is implemented in El Salvador, Nicaragua, Dominican Republic, Ecuador, Colombia, Bolivia, Argentina and Brazil, Guatemala and Honduras. There was a review of the past achievements of the programme, accessing opportunities and new challenges, as well as reviewing plans for the remaining phase of the project. Cross learning and interaction among the different stakeholders enabled participants to identify best practices from each other’s projects. The Finnish funded programme aims at ensuring: (i) a right to sustainable livelihood for producer households, (ii) a right to sustainable livelihood for worker households as well as (iii) ensuring fair and sustainable trading. The four year programme which begun in 2018, has so far achieved remarkable impact in the area of advocating for workers’ rights, gender awareness and empowerment, climate change adaptation and social inclusion across Africa and Latin America. In addition to the workshop’s activities, participants visited D4A Coffee and Flower Projects at Fairtrade certified producer organisations such as Sidama Union, Herburg, Sher and AQ flower farms, all in Ziway, where there was in-depth engagement with right-holders regarding ongoing interventions in the programme’s focus areas. The participants also visited Fairtrade Premium projects including Sher Ethiopia elementary, primary and a secondary schools and an ultra-modern in and out patient hospital with Maternity and Specialist services. Promoting Workers’ Rights In South Africa, D4A Programme focuses on promoting decent work within the wine sector, where more than 12,000 migrant workers have benefitted from different trainings and capacity building programmes organised by Fairtrade Africa. In Ghana, as part of efforts to address workers’ rights within the Banana sector, Fairtrade Africa has embarked on series of awareness creation and engagement with different stakeholders within the Banana Industry. More than 3,150 workers have benefitted from different trainings that focus on gender, sexual harassment and living wage negotiations. Fairtrade Africa has helped through partnership with Banana link, Fairtrade International and Trade Unions such as the International Union of Food, Agricultural, Hotel, Restaurant, Catering, Tobacco and Allied Workers’ Associations (IUF), Industrial and Commercial Workers’ Union (ICU) and General Agricultural Workers’ Union of Ghana (GAWU) to promote the development and adoption of a Banana Occupational Health & Safety (BOHESI) Manual for workers in the Banana Industry. In Malawi, Fairtrade Africa works with key players within the tea sector to advocate for decent work for vulnerable persons within the sector, reaching a total of 6,400 direct beneficiaries including women and persons with disability. Social inclusion and protection for vulnerable groups Through the programme, Fairtrade Africa works in Ghana to promote social protection within the Cocoa value chain, with focus on helping to tackle child labour through a child right’s approach. Fairtrade Africa engages with different stakeholders within producer organisations, the educational sector and local authorities, to promote the importance of education for children in cocoa growing communities. Activities organised include the establishment of child parliaments in schools, capacity building for teachers and other awareness campaigns. The programme has so far reached 6,200 direct beneficiaries. In Honduras, the programme through Fairtrade Latin America (CLAC) focuses on addressing issues of child labour within the coffee sector by capacity building and trainings. The programme also advocates for gender empowerment for women in coffee. So far the programme has impacted 3,420 direct beneficiaries as at end of 2018. In Ethiopia, Fairtrade Africa helps to address issues of sustainable coffee production and works to promote gender awareness and living wage within the coffee sector. Fairtrade Africa through D4A Flowers Project has organised and implemented Gender awareness trainings through its Women School of Leadership modules that empower producer organisations on gender awareness and mainstreaming in the Flower sector. The programme has been effective in driving gender policies across the producer organisations. Participants of such trainings have also been empowered to contribute to social change by advocating for the rights of women in the workplace, at home, and in the communities they live in. Within the coffee sector, the programme through D4A Coffee Project has reached about 52,000 beneficiaries, whiles it reached 20,000 beneficiaries within the flowers sector. Konst Mirktu is a woman farmer at Fairtrade-certified Sher Ethiopia Flower farm who benefited from the Women School of Leadership training. The training received helped Konst to advocate for development of a gender policy within her organisation. “The management and leadership training modules have helped me. I am cascading this knowledge to other workers who were not part of this training. As a member of the gender committee, together with my colleagues, we have been able to advocate for effective policies to ensure that female workers’ rights are respected, such as the push for 4 months maternity leave for female workers and having breastfeeding time at work”. The programme also includes a disability inclusion framework as a cross-cutting focus area to advocate for the promotion of the right to decent work for persons living with disability. Gebewe Beyan is a 36 year old physically challenged Teacher at the SHER Kindergarten & Elementary School built by Sher Flower farm in Ethiopia, with funds from Fairtrade premium that the SHER Ethiopia Flower Farm, as a Fairtrade-certified producer organisation received. The school gives priority to orphans and vulnerable children and has 98% pass rate of all its 6,000 students. It is considered as one of the top ranking schools in the country. Gebewe comes from a community which is about 5 km away from Sher Flower farm and has been teaching Information Technology for the past 8 years, at the ICT Centre of the School, which has 30 computers. He studied ICT from the Ethiopian Public Service College. He is happy because the children respond well to him. “I feel included and don’t feel discriminated against. As a result of access to decent work, I am able to provide for my family”, he said. Addressing Climate change In Guatemala, the Finland programme through Fairtrade Latin America (CLAC) works with Fairtrade certified honey producers to improve their capacity to adapt to climate change and also to build their capacity for public advocacy and engagement within Latin America Honey network. The programme has so far reached 1,319 direct beneficiaries. Under the Finland programme, there is also a Climate change Exchange project, being conducted in countries such as El Salvador, Nicaragua, Guatemala, Ecuador, Bolivia, that that aims to increase the small farmers’ recognition as main actors in the climate change adaption process. Promoting Finnish Development Cooperation for 2020 and beyond At the end of the workshop, participants showed commitment to further leverage on the current successes of the programme to address broader issues of addressing human rights for workers and vulnerable groups across the implementing countries. Monitoring and Evaluation of the programme enabled the partners identify opportunities for growth and promotion of a dignified life for all in support of Sustainable Development Goals (SDGs) Goals and Fairtrade’s vision of ‘ensuring a world where all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on the future’.We look forward to leveraging on the key learnings and achievements of the programme for implementation of the remaining two years and as we plan for the next phase of the programme” said Teemu Sokka, Fairtrade Finland representative for the programme ########################################################

16th October 2019

ZERO HUNGER STARTS WITH PAYING FARMERS A FAIR PRICE by Darío Soto Abril, CEO, Fairtrade International Coffee and chocolate. Many of us struggle to get through a day without one – or both – of our favour-ite luxuries. Yet, for the millions of small-scale farmers around the world who grow the cocoa and coffee beans we love, the price of an espresso or chocolate bar is a cruel joke. While consumers eat more than US$100 billion worth of chocolate each year and drink two billion cups of coffee every day, many growers around the world struggle to make a decent living. On the international markets, coffee prices are at their lowest ever in real terms. In May 2019, Arabica beans were trading at 86 cents a pound – the lowest since 2004. The price of cocoa collapsed by 33 percent at the end of 2016 and has still not fully recovered. The continuing global slump in prices means many coffee and cocoa farmers can’t pay for the basics like food, housing and education. The global markets for both commodities are notoriously volatile. Over production, climate change, currency exchange rates and government policies all influence prices. But the overall trend is clear: traders, processors, brands and retailers are making fat profits while farmers get paid a pittance. Many cocoa farmers in West Africa – which supplies two-thirds of the world’s cocoa – earn less than a dollar a day. Meanwhile, Central American coffee growers need be-tween US$1.20 and US$1.50 a pound simply to break even – yet the current global price hovers around US$1. Fairtrade believes the best way to eliminate extreme poverty is to pay farmers and workers a fair price for their crops. Our own research last year showed that only 12 percent of Fairtrade certified cocoa farmers in Côte d’Ivoire were earning enough to afford the basics, and that 58 percent were still living in extreme poverty. That’s why we increased the minimum price by 20 percent from October 2019 as a first step towards a decent income. Coffee and cocoa supply chains already suffer from human rights abuses including child labour, forced labour and trafficking. Focusing on these symptoms of poverty, rather than its root cause (dra-matically unbalanced value distribution in the supply chain) distracts from calling out multinational companies and their part in perpetuating extreme poverty. In this context, achieving zero hunger be-comes significantly harder. Paradoxically, low prices are also bad news for consumers. Some Central American coffee farmers, for example, are simply abandoning their plots and migrating north to the United States. Youngsters are unlikely to opt for coffee or cocoa farming as a career choice that doesn’t pay. Future generations of coffee and chocolate lovers may find their daily fix is scarcer or more expensive. The multinational companies who control global coffee and chocolate supply chains must take a long, hard look at how they do business. Questionable sustainability claims – including in-house certification schemes – are undermined by a willingness to buy at below the cost of production. Many companies that do source Fairtrade certified beans only purchase a fraction of their supplies on Fairtrade terms. Fairtrade’s minimum price provides a safety net to help protect producers from volatile prices, and the Fairtrade Premium enables them to invest in their farms and communities as they wish. But Fairtrade alone will not achieve zero hunger. Companies must stop paying lip service to sustainability and start buying coffee and cocoa at a price that enables farmers to enjoy a decent income. This article was contributed by Fairtrade to the #WorldFoodDayCampaign run by @GlobalCauseUK and @Mediaplanet ##############################################################

15th October 2019

INTERNATIONAL DAY OF RURAL WOMEN: EMPOWERING AFRICAN RURAL WOMEN AND GIRLS FOR CHANGE Collage for International Rural Women's DayFairtrade Africa highlights its commitment to gender empowerment, to mark International Day of Rural Women with the 2019 theme: “Rural Women and Girls Building Climate Resilience”. Research has shown that despite making up almost half of the workforce, the majority of women farmers in developing countries receive lower pay than men, are often unable to own land and are excluded from business loans or agricultural training that male farmers benefit from. At Fairtrade, we believe in empowering women along the agricultural value chain. We do this through programmes designed at empowering women to gain confidence, diversify their income and to take active part in decision making within their farmer organisations. As part of gender inclusiveness also, Fairtrade embeds gender awareness in its capacity building trainings for producer organisations. In a quest to address improvement in livelihoods in the Cocoa sector, Fairtrade Africa trains women in Cocoa in West Africa, through the Women’s School of Leadership which was launched in 2017 in Cote d’Ivoire. The programme is being implemented with partnership from two UK businesses – leading convenience retailer Co-op and the Compass Group UK & Ireland, the UK’s largest food and support services firm, who committed £100,000 (€118,500) in funding to support the programme. Through the programme, the women gain skills in finance, negotiation, and decision-making as well as greater awareness of gender equality and in turn act as role models to impact their community. So far 19 women and 03 men have been trained. The second cohort was launched in April 2019 targeting 30 women and 10 men. More than 15 women coffee and flowers farmers Ethiopia in North Eastern Africa have also benefitted from the Women School of Leadership. Konst Mirktu is a woman farmer at Sher Ethiopia farms who benefited from the Women School of Leadership training. This training was organised as part of a Finnish funded programme “Dignity for All” (D4A), being implemented by Fairtrade in Africa and Latin America. Through the D4A programme, Fairtrade advocates for sustainable livelihood for farmer households, worker households and sustainable trading by supporting gender empowerment, social inclusion and protection for vulnerable groups as well as advocating for climate resilience. Konst is happy about the training received from the Women’s School of Leadership. The training received helped Konst to advocate for a gender policy within her organisation. “The management & leadership training modules have helped me. I am cascading this knowledge to other workers who are not part of this training. As a member of the gender committee, together with my colleagues, we have been able to advocate for effective policies to ensure that female workers’ rights are respected, such as the push for 4 months maternity leave for female workers and having breastfeeding time at work”. Fairtrade certified producer organisations are also empowered to support their female members to diversify their income. Janet Aframea is a 62 year old cocoa farmer in the Eastern Region of Ghana. Through the climate smart agricultural practices she learnt from Fairtrade, she has been able to significantly increase her yield. In addition to growing cocoa, she grows bananas. Through farming, she is able to provide for her family and pays her children’s school fees. She says: “I have benefitted a lot from the training I received from Fairtrade. Today, I am able to pay for my children’s school fees. One of my children is currently at the university, and I am happy that my earnings from farming have helped him reach this height in his academic life”. In Eastern and Central Africa, Fairtrade represents 73 producer organizations in coffee and 40 in tea. Besides providing certification support, Fairtrade’s work in coffee has been geared towards helping small holder farmers improve production, build farmer resilience to the impact of climate change and promoting the inclusion of women in the coffee value chain. Through the Growing Women in Coffee Project which ended in 2018, Fairtrade successfully worked with women coffee farmers in Kabng’etuny and Kapyikai Women in Coffee Associations in Kenya. With the previous, Fairtrade trained women 300 women in Good Agricultural Practices for increased coffee production. Most notable was the campaign in Kapyikai encouraging men to transfer ownership of coffee bushes to more than150 women resulting in greater independence and income. The hallmark was the collaboration between the two associations to launch Zawadi Coffee- the first Fairtrade Certified coffee owned by small holder women coffee farmers in Kenya. Through the Climate Academy Project, Fairtrade Africa is also working to build the resilience of coffee farmers to the effects of climate change. This has seen the distribution of 300 improved cook stoves to women coffee producers in Kenya. Consequently, women now spend less time collecting firewood. Extra time is used on more productive activities such as a small businesses which cooperative members have been empowered to start through training on Alternative Income Generating Activities (AIGA). Training on AIGA coupled with funds from the Village Saving and Loaning Association (VSLA) whose formulation is facilitated by the Climate Academy Project, has seen women draw significant economic benefits. Catherine Ndunge, a coffee farmer and member of Musilili Farmers’ Cooperative Society is one beneficiary: “Coffee is good but the payment method discourages us since we receive payment an year after delivery. We can’t use the money to buy food or invest in other sustainable businesses. Also, many farmers do not know how to manage the huge coffee payment that comes once in a year. VSLA has helped me to get money to take my child to a good boarding school, buy a goat and hen, improve my house and above all start a green grocery business. The grocery helps me get money to repay the VSLA loan. I can also buy input for the coffee using money received from VSLA. My family’s life has changed since I joined the VSLA group in Musilili FCS.” In our work with small holder farmers, the crucial role that women play in ensuring the sustainability of rural households and communities, improving rural livelihoods and overall wellbeing of communities continues to be more evident. They make significant contributions to agricultural production, food security, nutrition, land management and building climate resilience. As such, Fairtrade Africa will persist in its work to push for the meaningful inclusion of women in the entire agricultural value chain. -END- ###############################################################################################

1st October 2019

WAKE UP: SIX REASONS TO CHOOSE FAIRTRADE COFFEE coffeMany of us start the day with a cup of coffee (ok, maybe more than one…). But with our morning lattes relying on the hard work of more than 25 million smallholder farmers around the world, we should also spare a thought for what goes into growing those delicious beans. Here are six important reasons to choose Fairtrade on International Coffee Day – and every day! It tastes great. Think you have to sacrifice quality for fairness? Think again! At a competition last year in Kenya, four out of the top 10 coffees were Fairtrade certified. More than half of Fairtrade coffee sold is also certified organic. Fairtrade’s regional producer networks are training farmers how to continue improving their quality, and also how to market it successfully. The Fairtrade Minimum Price is a safety net for farmers facing plunging coffee prices. The global market price for arabica coffee fell to a 12-year low last year, to below US$1 per pound. That’s well below the cost of production for many farmers, and means families are struggling to survive. One study found that two thirds of coffee farmers in Nicaragua, Guatemala and Mexico experience three to eight ‘thin months’ of extreme food scarcity from when their earnings run out to the beginning of the next harvest season. Unable to make a living, coffee farmers are making the difficult choice to migrate to cities or abroad. The Fairtrade Minimum Price guarantees that farmer cooperatives earn at least $1.40 per pound (or $1.70 for organic), plus the additional Fairtrade Premium of 20 cents per pound that they decide for themselves how to invest. Together that’s 65 percent more than the average market price of $0.97 cents per pound over the first six months of this year. This isn’t the first time prices have plunged. Coffee prices are highly volatile, making it impossible for farmers to plan. Fairtrade’s Minimum Price is a source of security, protecting farmers when market prices dip too low, and allowing them to earn more when the market price is higher. In fact, the chart below shows that the Fairtrade Minimum Price has been in effect for approximately 20 out of the past 30 years. That’s two decades of a crucial safety net, which is now more important than ever with higher farming costs and other economic, social and environmental challenges. Better terms of trade are built into the Fairtrade Standards. Price is just one tool used to support farmers in volatile markets. Based on our experience, companies and traders need to adopt policies like sharing of sourcing plans, applying reasonable payment terms, and facilitating access to pre-harvest financing. The Fairtrade Trader Standard requires just these kinds of things to build long-term, mutually-beneficial relations between producers and buyers, that allow producers to plan for the future and make strategic investments. Fairtrade supports women coffee growers to become leaders and entrepreneurs. The Fairtrade Standards require women to have equal opportunities within their cooperatives. Take Ketra, a Ugandan coffee farmer and an accountant for her cooperative, Ankole Coffee Producers Cooperative Union. “Fairtrade has empowered women to take up big roles in leadership and at managerial levels… I’m an accountant and I’m a farmer at the same time, so it has empowered me. Fairtrade has helped us to grow, to help our farmers grow, to help our children go to school. It has changed our lives.” Ankole is also one of three cooperatives that have recently launched the first Fairtrade robusta coffee brand owned by producers, Butonde Coffee. Climate change affects coffee – and Fairtrade supports farmers to adapt. Without strong climate action, your morning cup of coffee may become a distant memory. Research shows that the areas suitable for growing coffee could halve in a few decades. By 2080 wild coffee could even be extinct. The Fairtrade Premium allows cooperatives to invest in climate adaption, for example by planting drought- or disease-resistant bushes. Fairtrade also works with commercial partners and donors to tackle climate change – for instance, a three-year project with Fairtrade Finland has supported almost 5,000 Honduran Fairtrade coffee farmers to become more resilient to climate change and to recover from a devastating epidemic of coffee rust disease (known as ‘la Roya’). The future of coffee depends on farmers being able to earn a decent living. Fairtrade wants to ensure farmers don’t just survive but thrive. Our living income strategy sets out what a farmer needs to be paid to afford the basics including nutritious food, clothing, housing and education for their children. A fair price is key, but there’s also productivity, quality and cost-efficient farming. At least five cents per pound of the Fairtrade Premium goes to improving productivity and quality. Paul Katzeff, CEO of Thanksgiving Coffee and one of the founders of Specialty Coffee Association of America, agrees that a decent income for coffee farmers is essential. “We need to keep our focus on what is needed to provide a true living income for this generation of farmers as well as the next. I believe that the Fairtrade movement is a way we can bring pricing more closely in line with the actual costs of production, improving the lives of farming families around the world.” We continue to push for change, and to drive benefits for more than 760,000 Fairtrade coffee farmers. As part of that, we’ve just kicked off a review of our coffee standard, which will help smallholder farmers get a fairer slice of the $200 billion global market. In the meantime, grab yourself another cup of Fairtrade coffee and know you’re doing your part to support coffee farmers around the world. #######################################################

17th September 2019

10 WAYS FAIRTRADE HELPS ADVANCE THE SUSTAINABLE DEVELOPMENT GOALS by Kelly Hawrylyshyn, Senior Advisor Global Resource Mobilization, Fairtrade International The world gathers in New York this week for the UN General Assembly to review progress towards global sustainability targets. Here are ten ways Fairtrade contributes to the Sustainable Development Goals (SDGs). 1. The Fairtrade Minimum Price is a safety net for 1.6 million farmers and workers in more than 75 countries, protecting them from volatile markets and ensuring they can better cover their cost of sustainable production to achieve Goal 1: end poverty in all its forms everywhere. Coffee farmers hit by the current global price crash are among those benefitting. 2. The Fairtrade Access Fund has disbursed more than US$128 million to date benefitting 252,000 smallholder farmers in 18 countries, contributing to Goal 2: end hunger, achieve food security and improved nutrition and promote sustainable agriculture. Fairtrade also provides technical support for smallholders – such as the Zawadi women coffee farmers – to add value to their commodities. 3. Fairtrade’s standards contribute to Goal 5: gender equality and the empowerment of women and girls by prohibiting gender discrimination, sexual harassment and gender based violence, as well as promoting entitlements for parental leave, pregnant and breastfeeding women. Fairtrade also runs gender leadership schools and facilitates seed funding for women’s initiatives through the Fairtrade Premium. 4. In line with Goal 8: decent work for all, the Fairtrade Hired Labour Standard ensures more than 200,000 workers making our tea, flowers, footballs and textiles enjoy better working conditions. They benefit from better terms of employment covering working hours and overtime, contracts and temporary work, together with core workers’ rights such as collective bargaining and freedom of association. The standard also ensures they benefit from the use of protective clothing, safe handling of hazardous materials, building safety, grievance procedures and child care. 5. The Fairtrade Standards help Goal 10: reduce inequalities by prohibiting discrimination and promoting equality. Women, youth and migrant workers in rural communities are better equipped and more confident to take part in decision making in their cooperatives and plantations. They are also protected from gender based violence and other forms of discrimination in recruitment, training and promotion, and they gain from technical support and upskilling to secure decent incomes. Among those to gain better treatment are Haitian migrant banana workers in the Dominican Republic. 6. Fairtrade is the only ethical standard working on both ends of the supply chain towards Goal 12: sustainable consumption and production patterns. At one end, producer organisations are supported to comply with Fairtrade environmental and social standards (including no GMO and no child or forced labour). At the other end, traders and buyers are also held accountable through the Fairtrade Trader Standard which covers transparent contracts, fair prices, openness about sourcing and market prospects, pre-financing for producers and compliance with labour and environmental law. 7. Fairtrade is taking action on Goal 13: combat climate change and its impacts on farmers and workers, who are on the frontline of climate risks. Fairtrade promotes climate resilient agriculture through its standards and programmes to protect the environment and biodiversity. More and more farmers are harvesting rain water, planting shade trees, switching to biogas and renewable energy sources, and investing in integrated pest management, organic fertilisers and dynamic agroforestry. The Fairtrade Climate Standard is the first of its kind to address imbalances in the carbon market and ensure a fair financial return for the producers. 8. Fairtrade embeds Goal 16: building effective, accountable and inclusive institutions in its own internal governance and accountability. It is the only global ethical label 50 percent owned and run by farmers and workers themselves. Fairtrade cooperatives, which must abide by the Fairtrade standard requirements of being democratic, transparent and inclusive, can negotiate better deals with traders and access credit, insurance and other financial services. They decide for themselves how to spend the Fairtrade Premium, whether improving productivity or addressing their community’s sustainable development priorities. 9. Fairtrade brings together more than 1.7 million farmers and workers, 1600 producer organisations, and countless trade unions, consumers and campaigners from all over the world to realise Goal 17: global partnerships for sustainable development. More than 2,100 towns, cities, schools, universities and faith based organisations promote the Fairtrade principles. Fairtrade partners with more than 4000 businesses to deliver real impact for farmers and workers, and works with governments to bring about fairer trading practices – essential for sustainable economic growth. That’s why governments support Fairtrade’s approach. 10. The Fairtrade Premium enables rural communities to invest and advance other Global Goals. Since the SDGs were launched in 2015, more than €500 million of Fairtrade Premium has funded schools, healthcare and clean drinking water (Goal 3: good Health and Well Being, Goal 4: quality education and Goal 6: clean water and sanitation). Learn more about these and other amazing examples of Fairtrade premium projects here. ########################################################

13th September 2019

DIGNITY FOR ALL (D4A) WINE IMPACT PROJECT LAUNCH d4a10 September 2019 saw the official launch of the D4A Wine Impact project launch in Cape Town, South Africa. Funded by the Finnish Ministry of Foreign affairs (, the project targets producers and workers on all Fairtrade certified wine estates in South Africa. The goal of the project is to work towards ensuring the right to a sustainable livelihood for worker households through improved terms, conditions and rights at work. More than 60 producers, workers and stakeholders were welcomed by Mr Zachary Kiarie, Head of Region Fairtrade Southern Africa Network, at Barley & Biltong Spice Route, Paarl for this momentous occasion. Continental Programme Manager, Marion Nganga, highlighted the significance of this project as it is the first time the Fairtrade system managed to secure funding for a project in South Africa. With wine estates in the Western Cape being in the news for all the wrong reasons – bad working conditions; worker abuse and low wages, D4A aims to influence effective and sustainable change which will afford farmworkers the right to a life of dignity. Klaas Morkel, a worker and the Projects and Development Coordinator at Bosman Adama (, acknowledged Fairtrade’s role in the upliftment of their community through the Fairtrade Premium that they receive with every sale made on Fairtrade terms. “We have been able to empower our youth and the elderly thanks to Fairtrade. One of our young ladies won silver in Ireland at a karate competition. We have a day-care that takes care of 73 kids which means their parents can focus on work. We are excited to be part of the D4A Wine Impact Project.” “Value must be added to the lives of people in the same way that value is added to the environment. The Fairtrade system is a vehicle through which dignity is restored to the livelihood of farm workers in a dignified manner.” Mario Williams, Fairtrade Officer at Koopmanskloof Wine Estates ( A large turnout and commitment of implementing partners which includes, but not limited to, Department of Agriculture, Department of Social Development, Department of Labour and First National Bank, promises delivery and impact on the five (5) expected outputs: • Increased worker productivity in Fairtrade-certified wine estates • Improved worker welfare in Fairtrade-certified wine estates • Increased gender equality in Fairtrade-certified wine estates • Increased opportunities for vulnerable people (youth, migrant workers, farm dwellers, persons with disabilities, OVC) • Enhanced awareness of freedom of association D4A Wine Impact Project Coordinator for South Africa, Athenkosi Gosani says that her hope is that the D4A Project not only provides an avenue to enhance workers lives but also to foster better working partnerships & relationships between management and workers. Furthermore, for the greater wine sector forums/policy holders to, through the project, work together in achieving something special that trickles downs to all farms associated with Fairtrade Africa. Attendees enjoyed delicious Fairtrade coffee and tea generously donated by Bean There and Heiveld respectively. The project was officially launched by Ms Dikeledi Pitso, Deputy Director of the Department of Agriculture, Western Cape, who assured attendees that the department is looking forward to a fruitful collaboration. For queries please contact Sandra Ndlovu: / +27 71 127 5887 =The End= About Fairtrade Africa Fairtrade is a global movement which addresses the injustices of conventional trade by supporting smallholder farmers and workers to secure better terms of trade. Fairtrade Africa (FTA), a member of the wider International Fair Trade movement, represents Fairtrade certified producers in Africa and the Middle East. FTA currently supports over 420 producer organizations in 32 countries certified to Fairtrade Standards. This in turn enables them to access markets, decent working conditions and fairer terms of trade. ( Fairtrade International is the umbrella organization for Fairtrade worldwide. Through Fairtrade, consumers connect with producers with the aim of reducing poverty through trade. There are currently three Producer Networks (PNs), namely Fairtrade Africa: representing farmers and workers in Africa & the Middle East; CLAC: representing farmers and workers in Latin America & the Caribbean, and NAPP: representing farmers and workers in Asia & the Pacific. SOUTH AFRICA falls under Fairtrade Africa: Southern Africa Network (FTA-SAN) ###################################

12th September 2019

FAIRTRADE LEADS THE FIGHT FOR DECENT INCOMES FOR COCOA FARMERS With global cocoa prices stuck at unsustainably low levels, Fairtrade is moving a step closer towards securing a decent income for impoverished cocoa farmers – many of whom earn less than US$1 dollar a day. “Most cocoa farmers are unable to afford decent housing, food and education, and that will continue as long as chocolate traders, manufacturers and brands fail to address the issue of price,” said Fairtrade International CEO Darío Soto Abril. “Many farmers still live in extreme poverty.” As part of the solution to the huge power imbalances in cocoa supply chains, the Fairtrade Minimum Price – which acts as a safety net for farmers – will increase by 20 percent for conventional cocoa from October 1st, and even more for organic. At the same time, the Fairtrade Premium will also rise by 20 percent. Growers decide for themselves how to spend the Premium – for example by building community facilities or investing in their farms to improve productivity or diversify crops. “Fairtrade’s new Minimum Price and Premium for cocoa will help lift many growers out of extreme poverty and move towards a decent income,” said Soto Abril. “However, there’s still a long way to go before farmers earn enough to enjoy a decent standard of living.” Alongside an increase in the Fairtrade Minimum Price and Premium at the beginning of October, revised living income reference prices have been set for Ghana and Côte d’Ivoire which show the price farmers need to receive for their cocoa in order to enjoy the basics such as decent housing, nutritious food and education. The Fairtrade Living Income Reference Price is based on what farmers need to earn for a decent standard of living, taking into account variables such as viable farm size, sustainable yields, production costs and potential savings from growing food for home consumption on the farm. After a revision of the preliminary reference values, they have now been updated to US$2.20 per kilo of cocoa at the farm gate for Côte d’Ivoire and US$2.10 for Ghana. “Several brands have already committed to this vision. Tony’s Chocolonely, a leading chocolate brand with a track record of paying additional funding to farmers, has committed to paying the revised Living Income Reference Price from October. Oxfam Fair Trade and Belvas have already been committed to the Fairtrade Living Income Price for several months. “It’s a great start, but we want to work with many more chocolate companies to help farmers achieve a decent income,” said Soto Abril. Together with the new Minimum Price and Premium, the Fairtrade Living Income Reference Price comes into effect a full year ahead of a planned ‘living income differential’ announced by the governments of Ghana and Côte d’Ivoire. Fairtrade has welcomed the government initiative as an important step towards securing sustainable prices for cocoa farmers. -END- About Fairtrade Africa Fairtrade Africa, a member of the wider International Fairtrade movement represents Fairtrade certified producers in Africa and the Middle East. Fairtrade Africa is owned by its members, who are African producer organisations certified against international Fairtrade standards producing traditional export commodities such as coffee, cocoa, tea, cotton, bananas, mango and non-traditional commodities including shea butter and rooibos tea. Currently, the organisation represents over 1,050,000 producers across 33 countries in Africa. About Fairtrade International Fair trade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. The international Fairtrade system – made up of Fairtrade International and its member organizations – represents the world’s largest and most recognized fair trade system. Media contacts: For further information please contact #####################################################################################

3rd September 2019

FAIRTRADE COCOA PREMIUM IMPROVES HEALTH CARE IN HERMANKON DIES AND KETESSO IN COTE D’IVOIRE Hopital_ KetessoA community hospital and laboratory are ensuring that no one is left behind in accessing improved health care in Cote d’Ivoire, thanks to Fairtrade premium paid to certified farmers. Cobadi, a member of Fairtrade Africa- West Africa Network, is a small producer organisation which has helped to rehabilitate a community hospital in Hermankono Dies in Cote d’Ivoire with an investment of 5.8 million XOF (the equivalent of 8842 Euros). This amount was from Fairtrade premiums received for the 2016 cocoa crop year. This initiative underscores the commitment of Fairtrade to ensure that its members own their own development by ensuring improved livelihoods and better lives. Thanks to the refurbished hospital, the people in the community can now benefit from health care facilities. Kouakou Kouadio Severin is a Community Health Nurse at the hospital. She describes the condition of the hospital prior to the refurbishment: “The first day, when I arrived in this community and saw this hospital, as a civil servant, I was really discouraged. When it rained, water seeped into the rooms and made it difficult for us to attend to patients.” Now Kouakou Kouadio Severin can smile at the long term impact this renovation will have on health care delivery in the area: “I am very happy that Cobadi has invested in the hospital rehabilitation and it facilitates our daily work. Thank you so much to Cobadi and its board members.” Cooperative Agricole Aniaman de Ketesso (C2ak) is a Fairtrade Certified cooperative based in Ketesso. The cooperative has equipped a laboratory room for medical analysis up 10 million with Fairtrade premium. Ketesso is a village situated far from Aboisso in Cote d’Ivoire. The absence of a laboratory for medical analysis was a big challenge for the people of Ketesso and the surrounding village with a total population of about 52 000 persons. Hitherto, all the patients who needed blood sample analysis, would wait for at least 24 hours to receive the test results. This fact increased the risk of delayed access to medical care. With the coming of the laboratory equipment, health care delivery has improved, and laboratory analysis results can be obtained in good time to ensure the appropriate intervention. Fairtrade narrows the gap between the rich and the poor, and creates economic and social change. By helping producers to access markets for their produce at better trade terms, Fairtrade helps to empower communities to own their development. ##################################################################

28th August 2019

FAIRTRADE PREMIUM EMPOWERS FARMER COOPERATIVE TO PROVIDE POTABLE WATER IN SIANA COMMUNITY IN GHANA boreholeAs part of its commitments to empower certified farmers to strengthen the communities they live and work in, Kukuom Cooperative Union in Ghana, a member of Fairtrade Africa, has built a water facility in Siana, one of its member communities, to provide potable water. The funding was possible due to the payment the farmers received from Fairtrade premiums which are competitively priced to enable cocoa farmers gain favourably from the global commodity trade to undertake development activities in their communities. The borehole was commissioned at an event which was held on the 28th August 2019 and was attended by senior officials of Fairtrade Africa, the chiefs and community leaders. The GHS 15,000 project is located on the premises of the Siana District Assembly Primary and Junior High School serving the people in the entire community. The project is being implemented as part of the Youth Inclusive Community-Based Monitoring and Remediation (YICBMR) programme that Fairtrade initiated. YICBMR is an effective participatory and rights based model that is used by Fairtrade to address child protection issues. The YICBMR approach puts the youth and children at the centre of social protection. The programme is being implemented under the supervision of the district department of social welfare. The Kukuom Cocoa Farmers and marketing Union Limited is currently piloting this model. The idea of building the borehole was introduced to ensure that children take full advantage of all their school hours instead of walking long distances to fetch water from nearby streams and rivers. Speaking at the commissioning event, the Executive Director for Fairtrade Africa, Dr. Nyagoy Nyongo commended the cooperative union for taking a firm stand to ensure that the local community addresses water and sanitation. She added: “Fairtrade Africa advocates for better trade and pricing for its member producers so that they are empowered to fulfil their potential and decide on their future. By providing access to water in communities like Siana, farmers ensure that their communities are not left behind in working towards sustainable development goals. Nana Gyamera, Head of the Kukuom Farmers Union expressed his appreciation at how the 29 producer associations are committed to improving their own social conditions by addressing issues such as social protection. “This borehole initiative shows that as a cooperative, our farmers are concerned about contributing towards the education of our children and supporting them with the conducive and safe places to harness their potential.” Akua Nyarko is a parent whose two children attend the school. “We are happy that this borehole will provide water for our community. This means that our people will no longer be exposed to the risks of water borne diseases. The water will also help the school canteen to provide meals made with clean drinking water” The Chief of Siana, Nana Kwadwo Boadi II, commended Kukuom Union and Fairtrade for the initiative to address water and sanitation (WASH) in the community whiles ensuring the right for every child to be in school. Fairtrade Africa is committed to ensuring that farmers benefit from global trade in a way that helps them not only to improve their livelihoods, but also to empower their current and future generations to live a decent life. And for Siana community, this aspiration also includes having access to safe, drinking water for all! ############################################

13th june 2019

FAIRTRADE INTERNATIONAL PRESS RELEASE: FOR IMMEDIATE RELEASE FAIRTRADE WELCOMES NEW COCOA FLOOR PRICE IN COTE D’IVOIRE AND GHANA AS BENEFIT FOR FARMERS Bonn, June 13 – Fairtrade today welcomed the announcement by the governments of Côte d’Ivoire and Ghana to implement a floor price for cocoa of US$2,600 per metric tonne. Farmers in the two countries, which together produce more than 60 percent of the world’s cocoa supply, have been hit hard by a collapse in cocoa prices in 2017. “We believe in sharing the benefits of trade more equally, and welcome this move by the governments to shore up cocoa farmers’ incomes” said Jon Walker, Fairtrade International’s Senior Advisor for Cocoa. “We will be actively engaging with the cocoa regulatory bodies in each country to understand how the Fairtrade structure, including our minimum price, will fit in with their plan.” The challenges in the West African cocoa sector are well known, with a Fairtrade study in April 2018 showing that 58% of Fairtrade certified cocoa farming households in Côte d’Ivoire had incomes below the extreme poverty line. Following an extensive global consultation process, Fairtrade International last year announced that as of 1 October 2019, the Fairtrade Minimum Price for conventional cocoa would increase by 20 percent to $2,400 per metric tonne, with additional increases for organic cocoa. The Fairtrade Premium for cocoa farmers and their cooperatives will also increase by 20 percent to $240 per metric tonne. The Fairtrade Minimum Price serves as a safety net when market prices are low, while allowing farmer cooperatives to earn more when prices are higher. Fairtrade plans to consult with the governments of the two countries once details of the floor price and its implementation are confirmed to determine how the Fairtrade Minimum Price will work within the floor price structure. Regardless of the selling price, Fairtrade cocoa farmers will continue to enjoy the benefits of the Fairtrade Premium, which is the highest fixed premium of any global scheme. In 2017, more than 220,000 Ivorian and Ghanaian cocoa farmers and their coops earned $27 million in Fairtrade Premium which they invested in projects of their choice. Read More.

10th june 2019


7th May 2019

NEW APP TO REDUCE THE USE OF HIGHLY TOXIC PESTICIDES IS NOW AVAILABLE IPM_SM_AppFairtrade, along with a coalition of certification schemes promoting safer pest control, announces a new free app designed to support the reduction of highly toxic pesticide use. Reducing the use of highly toxic pesticides and offering relevant information about non-chemical pest control alternatives is key in a world where around two million tons of pesticides are consumed every year and where around 25 million agricultural workers experience unintentional pesticide poisonings annually. The new app, called Pesticides and Alternatives, brings a wealth of scientific knowledge directly to the phones of farmers and plantation managers in developing countries so they can identify the least toxic pest control methods for their crop and typical pests. It contains information on non-chemical pest control alternatives from agricultural knowledge resource CABI for 2700 pests and diseases. Farmers can also search for and get to know the pesticide restrictions of nine certification systems – including Fairtrade – for more than 700 pesticide active ingredients. As part of its initial release, the app also contains toxicity information related to all registered pesticides for relevant crop and pest species for Mexico and India, as well as by crop for Brazil, Colombia and Kenya. The toxicity information comes from government authorities, international agreements and/or academic institutions. Fairtrade standards include strict requirements on pesticide use and handling, including that farmers receive training on non-chemical methods to control pests. With the new app, small-scale farmers and larger plantations will more easily be able to find alternatives to the more than 200 hazardous pesticides prohibited by Fairtrade standards. Many Fairtrade producers are also organic certified and follow those additional standards – for instance, about 60 percent of all Fairtrade bananas are also organic. The development of the app was possible thanks to the ISEAL Innovations Fund, the scientific support of the Oregon State University’s Integrated Plant Protection Center (OSU-IPPC), data facilitation from CABI and the collaboration of the IPM Coalition members: Better Cotton Initiative, Bonsucro, Fairtrade, Forest Stewardship Council, GEO Foundation, Global Coffee Platform, Rainforest Alliance, Roundtable on Sustainable Biomaterials, and the Sustainable Agriculture Network (SAN). Currently the app is available in English, Spanish and Portuguese, and a video explaining the app is also available in English, Spanish and Portuguese. The Pesticides and Alternatives app can be found on GooglePlay or Apple Store. This project was possible thanks to a grant from the ISEAL Innovations Fund, which is supported by: mm Communication Desk ################################################

1st May 2019



Neema George and Ezekiel Loth working in the greenhouses at the Fairtrade certified Mount Meru flower farm, Tanzania
© Fairtrade Austria / Georges Desrues


Zuhura Alussa, a worker at the Fairtrade certified Mount Meru flower farm, Tanzania
© Fairtrade Austria / Georges Desrues

The foothills of the beautiful Arusha national park in Tanzania are an unlikely setting for a quiet revolution in workers’ rights. In the shadow of the extinct Mount Meru volcano – at 4,500m the fourth highest peak in Africa – labourers on the Mount Meru flower farm grow more than 30 varieties of roses for export, mainly to Europe. It’s hard, hot and humid work in the vast greenhouses, despite the modern ventilation systems. The workers put in long hours growing, cutting and packing the delicate flowers for consumers in developed countries to enjoy all year round. Until recently, they earned the national minimum wage of 100,000 Tanzanian Shillings a month – about €40. That’s when Fairtrade stepped in. In 2017, we took a decisive step towards improving wages in the flowers and plants sector, by changing our Flower Standard to include a minimum base wage. Newly certified Fairtrade flower farms had to pay the base wage from day one, whilst existing ones had one year to reach 85 percent, and two years to arrive at 100 percent. Mount Meru, which has been Fairtrade certified since 2008, was one of many flower farms which had to comply with the new requirements. Since the revised standard came in, workers at Mount Meru have seen a 30 percent rise in their wages. In addition to the base wage, nearly all workers get additional payments depending on their roles and responsibilities at the farm. “I appreciate what Fairtrade has done, because the farm had to increase the base wage” says one worker who is also a union member. “The economic situation is still difficult but Fairtrade has certainly helped. On behalf of the workforce, I want to say that we really appreciate the change that Fairtrade has brought about.” Fairtrade acknowledges that workers’ wages around the world – not just on flower farms -are often way below what they and their families need to enjoy a decent life. That’s why – as co-founders of the Global Living Wage Coalition – we campaign for a wage which allows workers to enjoy a decent standard of living. “We shouldn’t underestimate how difficult it is to get a living wage for agricultural workers,” says Wilbert Flinterman, Fairtrade International’s Senior Advisor Workers’ Rights and Trade Union Relations Relations. “Living wages should be based on collective bargaining agreements which are economically sustainable and can be claimed by workers as a right. They shouldn’t be subject to the whims of the market and volatile price fluctuations.” At Mount Meru, as on other Fairtrade certified farms, workers also receive the unique Fairtrade Premium – 10 percent for every stem sold – which they can choose to invest in healthcare, education or other projects of their choice. The farm sells approximately 15 percent of its production under Fairtrade conditions, for which it receives Fairtrade Premium money. “We have benefited from an increase in salaries but there is more than that,” says Mount Meru employee Sirila Ion. “Because of Fairtrade, my children and even my husband could go to school and further their education. Besides this, the entire community benefits from Fairtrade projects such as a clean water supply for the workers’ village and a new canteen and workers’ kitchen.” The Fairtrade Premium has also been used to finance school fees for children as well as to provide continuing education opportunities to the workers and their families. “Fairtrade has supported not only my education but also the education of my brother, who is now a hotel manager, and of my sister,” says Damian, another Mount Meru worker. “I have also been able to build a house with the revolving fund set up with money from the Fairtrade Premium.” Communication Desk ################################################

17th APRIL 2019

AFRICA’S SPECIALTY COFFEE SHINES ON AT THE SPECIALTY COFFEE EXPO 2019 The Specialty Coffee Expo 2019 took place from 10th to 14th April, 2019 at the Boston Convention & Exhibition Centre in Boston, Massachusetts, USA. This year, more than 11,000 industry leaders and professionals came together for the exhibition organized by the Specialty Coffee Association (SCA). Fairtrade Africa & its member coffee producers from DRC, Ethiopia, Kenya, Rwanda, Tanzania and Uganda participated in the trade fair. Out of the 21 samples collected from respective countries, 16 samples were cupped during the private and public cupping sessions. Thereafter, 8 of the finest samples were identified by potential coffee buyers. Key outcomes from the private cupping sessions and meetings were deals and prospects clinched by various producers. Oromia Union for instance received an offer for 18 containers, an additional 5 buyers committed to making their offer once the volumes were decided upon. Yirgachefe Union and Dukundekawa received an offer for 8 and 2 containers respectively. In general, POs established significant linkages with potential buyers from Canada, USA, Japan and other countries. SCA 2019 also featured workshops, lectures, a Scientific Poster Session and the Coffee Skills Program – providing a wealth of knowledge to participants. On the other hand, Fairtrade smallholder coffee farmers conveyed a strong message to coffee industry actors by wearing black ribbons as a symbol of mourning on the dramatic decline of coffee prices – $90 cents per pound- whereas production costs are rising and climate change resulting in lower productivity. Kind Regards, Communication Desk ################################################

14th FEBRUARY 2019

A FAIR VALENTINES FOR FLOWER FARM WORKERS valentine_ftaSometime in the late third century A.D, Claudius II ascended the throne in Rome. As emperor, Claudius felt unwed men served best as solders and went ahead to outlaw marriage for young men in Rome. The citizenry was mortified, and over the next few weeks organized secret marriages with the help of a few members of the clergy who were also dismayed by this sudden injustice. Among these men, was a young priest by the name Valentinus. Soon however, Claudius got wind of the secret ceremonies, he ordered everyone involved captured and thrown in prison. During his time in jail, Valentinus fell in love with his jailer’s daughter, who visited him in prison. Before he was executed, Valentinus sent a letter to the girl and signed it, “From Your Valentine” — an expression we still use today. The handwritten cards, chocolate hearts, and red roses have become staples of the annual tradition. Although Valentine’s Day with all its pomp is celebrated as an expression of love, investigation into just how rosy flower farming has been within the East African region have been of concern to buyers within the European markets. Published reports highlight the perceived industry’s bleak situation in reference to workers living and working conditions; whilst gains in the sector are overlooked. However, the flower industry in East Africa has evolved from its early days of operation, and great strides have been made by farms that have embraced the Fairtrade model. This model is continuously championing for improved conditions of flower farms and specifically aiming for a living wage. Fairtrade Standards include a list of requirements to safeguard the rights of farm works. These are based on the International Labour Organisation’s (ILO) conventions on work’ rights, representation and organization, also ensuring that workers have freedom of association and freedom to make collective agreements. The Standards also require farms to increase real wages annually. The incremental wage increases and timelines are negotiated with elected worker representatives. Back in 1982, Kenya exported its first cut-flowers to the European market. The consignment contained Statice flowers popular in Europe-from Oserian flower farm-a certified Fairtrade Producer. This inaugural flower export initiative was the brain child of Hans Zwager, a Dutch World War II Marine turned entrepreneur, who turned a large cattle ranch on the shores of Lake Naivasha, to one of the largest exporters of roses into Europe. 36 years later and Kenya has become the third largest exporter of cut flowers in the world accounting for around 35% of all sales in the European Union. Currently, there are over 220 flower farms within the East African region of which 60 number are Fairtrade Certified. So how does Fairtrade benefit flower farm workers? Let’s say you buy a bouquet of red roses for your loved on Valentine’s Day, and you specify that you only want roses that are Fairtrade Certified. The purchase will cost you ten percent higher of the non-Fairtrade Certified flowers. This extra cost, known as a Fairtrade Premium price, is ploughed back to flower farmers and workers. In 2016, 810 million flower stems were sold under Fairtrade. This translated into total premium earnings of more than 6.5 million euros for workers on Fairtrade certified flower farms. In 2016, East African region produced approximately 10 billion stems annual of which 3.5 billion were produced under Fairtrade Farms. In order to manage the Fairtrade Premium for the benefit of the workers, the flower farm appoints a Fairtrade Premium Committee -made up of employees- that draft an annual Fairtrade Premium plan prioritizing investments in social, economic or environmental projects of their choice. Some of these initiatives include: • Enhanced environmental integrity; • Improved working conditions for workers –of workplace safety, and; • Enhance livelihood via premium projects or house allowance. Since its inception back in 2005, Fairtrade Africa has been instrumental in the empowerment of African producers, championing for better prices of their produce enhancing sustainable farming, and improving the livelihoods of workers and the larger community. With low wages throughout the flower sector, Fairtrade’s efforts to secure living wages for flower estate workers are vital. Fairtrade Standards require Fairtrade certified flower farms to pay at least the minimum legal wage for the regional average. Unfortunately, these amounts are generally quite low and far from a living wage. In some countries there are no legal minimum wages for flower workers under these circumstances; Fairtrade has limited influence on the initial base wages from which to work. As a first step in addressing this, Fairtrade revised the Standard requirement and under the new Standard there is progress towards a level playing field with the requirement that base wages paid to workers do not fall below the global poverty line of $1.90 per day for flower Whilst the overall market for Fairtrade flowers has been growing steadily over the last decade, the percentage of producer sales on Fairtrade terms remains relatively low between 20 to 30 percent on average. So this year, as you honor a loved one by gifting them a bouquet of roses, look for a bunch that is Fairtrade as a sure symbol of your love and passion, HAPPY VALENTINE’S DAY! By Muthoni Ngure ###########################################################################

6th FEBRUARY 2019

THE YOUNG ENTREPRENEUR CHALLENGE FUND IS OPEN! The Young Entrepreneur Challenge Fund is open! Through the Young Entrepreneur Challenge Fund, Access Agriculture is requesting young people to propose innovative ideas to make a business, or expand their existing business, around the dissemination of agricultural videos. Through this competitive grant, the most inspiring and promising young entrepreneurs will receive a Digisoft smart projector. Click on link for more information: #################################################################

23rd JANUARY 2019

OSERIAN VOTED BEST CUT FLOWERS AND BULB GROWER oserianOserian Development Company Limited (Oserian) received a Gold Award for Best Cut flowers & Bulbs Grower at the International Grower of the year Awards 2019 (IGOTY), held in Essen, Germany. The awards organized by the International Association of Horticultural Producers (AIPH), recognizes top ornamental growers in the horticultural industry. This year’s 10th AIPH IGOTY saw top ornamental growers from; Belgium, China, Denmark and Kenya bag awards in various categories, bolstering best practices in horticultural production. The categories are: • FINISHED PLANTS AND TREES : Plants and trees ready for final sale. • YOUNG PLANTS : Cuttings, plugs, liners, seedlings, etc., sold for growing on. • CUT FLOWERS AND BULBS : Flowers and foliage cut for indoor decorative use and bulbs. • SUSTAINABILITY AWARD : Best practice and innovation in improving sustainability. Oserian is a leader in Fairtrade cut flower production in Kenya and the first grower of Roses in Africa. The farm aims to be the leading grower of ethically produced flowers in Africa. Oserian holds the highest levels of accreditation to meet the various needs of clients across the globe. It has invested heavily in ethical production and in its ethos – ‘People, Planet and Profit’ – which gives consumers a living story of the flowers the farm produces. The awards champion outstanding achievement in the sector and offer a unique opportunity to benefit from international networking across ornamental horticulture industry. ###################################################

22nd JANUARY 2019

COMPANIES TO INSPIRE AFRICA SATEMWA TEA ESTATES, a Fairtrade Africa producer, has been nominated by the UK Department for International Development (DFID), in the second edition of the London Stock Exchange Group’s Companies to inspire Africa 2019, as one of Africa’s most dynamic growth businesses. The businesses nominated highlight high-growth and are crucial to the future of the African economy, capable of driving transformative economic growth in their home countries, Africa and beyond. There are 360 companies from 32 different countries across the continent represented in this report, boasting an incredibly impressive average compound annual growth rate of 46%, up from 16% last year. On average, each firm employs over 350 people, with an average compound annual employee growth rate of 25%. To be included in the list, companies need to be privately held, and show an excellent rate of growth and potential to power African development. SATEMWA TEA ESTATES, founded in 1923, is the last family owned and run Tea Company in Malawi. In the last 15 years SATEMWA has been driving African tea sector by: • Diversification towards bespoke single estate white, green, oolong, black and dark orthodox whole leaf specialty teas for the high value low volume market; • Value addition at origin through branded retail products for the local & export market, and; • Inclusive business partnerships with small holder farmers to set up new value chains for high quality herbs & flowers. The report was produced in partnership with African Development Bank Group, CDC Group, PWC and Asoko Insight and sponsored by Instinctif Partners and Stephenson Harwood. To find out more about London Stock Exchange Group’s Companies to Inspire Africa 2019’ report please visit For more information, contact: Muthoni Ngure Email: Website: Please follow us on Twitter @FairtradeAfrica ########################################

3rd DECEMBER 2018

COCOA FARMERS TO EARN MORE THROUGH A HIGHER FAIRTRADE MINIMUM PRICE cocoa-priceFairtrade International will raise the Fairtrade Minimum Price for conventional cocoa from $2,000 to $2,400 per metric tonne at the point of export (FOB), marking a 20 percent increase. For organic cocoa, the Fairtrade price will be $300 above the market price or the Fairtrade Minimum Price, whichever is higher at the time of sale. This is a change from the current minimum fixed price of $2,300 per metric tonne for Fairtrade certified organic cocoa. World cocoa prices plunged by more than a third last year, and it is farmers who bear the brunt of price volatility. Fairtrade is the only certification scheme that has a mandatory minimum price, which acts as a safety net for farmers when market prices fall while allowing them to benefit when prices rise. For reference, the current cocoa price set by the government of Côte d’Ivoire, the world’s biggest cocoa producer, is $2,124[1] at FOB. Fairtrade buyers pay farmer organizations the differential when the Fairtrade Minimum Price is higher. The additional Fairtrade Premium will be increased from $200 to $240 per metric tonne, the highest fixed premium of any certification scheme. This is an amount on top of the selling price, paid directly to farmer organizations to spend on projects of their choice. The Premium helps to build strong and viable cooperatives that can respond to their members needs and strengthen them as long-term business partners for buyers. In 2017, Fairtrade cocoa farmer cooperatives earned nearly $43 million in Fairtrade Premium to invest in their communities and businesses. The new price structure, agreed by the Fairtrade Standards Committee, a multi-stakeholder body which includes farmer and trader representatives, will take effect on 1 October 2019. The decision follows a lengthy consultation process across the cocoa supply chain with Fairtrade farmers, traders, manufacturers, and chocolate brands. The challenges in the West African cocoa sector are huge, with a Fairtrade study in April 2018 showing that 58% of Fairtrade certified cocoa farming households in Côte d’Ivoire had incomes below the extreme poverty line. The new Fairtrade Minimum Price will allow average Fairtrade cocoa growing households to earn above the extreme poverty line. Fairtrade expects to review its cocoa Minimum Price and Premium again in three years. “This is good news for West Africa’s cocoa growing communities,” said Fortin Bley, an Ivorian cocoa farmer and chairperson of Fairtrade Africa’s West African Network. “Farmers have been badly squeezed by low world prices, so the higher Fairtrade Minimum Price and Premium help to level the playing field for a more sustainable future.” Full technical information for implementation of the new Fairtrade Minimum Price and Premium will be provided in a formal price announcement in February 2019. New Living Income Reference Price sets target level The review of the Fairtrade Minimum Price and Premium is linked to a wider Fairtrade strategy to work towards a living income for cocoa farmers. Under that strategy, Fairtrade International has also established a Living Income Reference Price for cocoa in Côte d’Ivoire and Ghana, providing the first target price for the industry based on living income benchmarks and consultation on farm costs. This target price is based on what the ISEAL Living Income Community of Practice has calculated would be needed in each country to support the average cocoa farming household’s basic costs for food, housing, clothing, health care, education plus a small provision for emergencies, and then factors in productivity benchmarks and the cost of sustainable production. The basis for this price model was also validated through a consultation process with producers, industry and civil society. The Fairtrade Living Income Reference Price, which is calculated at farm gate level rather than FOB because it refers to farm income, is $2,668 per metric tonne of cocoa in Côte d’Ivoire and $2,300 in Ghana. (For comparison, the new Fairtrade Minimum Price at FOB level would equate to approximately $1,600 per metric tonne at farm gate level in Côte d’Ivoire at today’s rates.) The Living Income Reference Price should enable full-time cocoa farmers to earn a living income if implemented as part of a holistic strategy that also includes increased productivity and diversified crops.[2] Unlike the Fairtrade Minimum Price, the Living Income Reference Price is not mandatory. The increase in the Fairtrade Minimum Price closes about a quarter of the gap between the average Ivorian cocoa farmer income and a living income, as a first step in a gradual and collective approach to bridging the difference. “It’s a sad truth that most cocoa farmers in West Africa are living in poverty,” said Darío Soto Abril, global CEO of Fairtrade International. “The price that farmers are paid is a critical aspect that needs to increase so that cocoa farmers can afford a decent standard of living for their families. We are committed to working together with our partners, and welcome other bold efforts across the industry to make living incomes a reality.” Fairtrade will develop projects with committed partners to test the Fairtrade Living Income Strategy, including price and diversification initiatives, and share learning that will move the cocoa industry closer to supporting a living income. For further information, please see the Q&A or contact: Muthoni Ngure +254 202 721930 +254 ()0) 704 180 169 ________________________________________ [1] Set in West Africa CFA francs (XOF) at 1,201,838 per metric tonne. [2] Note: Fairtrade acknowledges and respects the current Ivorian government ban on productivity projects. To reach a living income the average farm size would need to produce 800kg of cocoa per hectare, roughly double the current level. #############################################

2nd NOVEMBER 2018

FAIRTRADE AFRICA LAUNCHES THE FAIRTRADE AFRICA PREMIUM ALUMNI ASSOCIATION (FAPAA) fapaaOn Friday, 2 November 2018, FTA launchedthe Fairtrade Africa Premium Alumni Association (FAPAA) in Kenya in a bid to drive educational mentorship programs and to strengthen its ties with the youth who have, over the years, acquired educational support from the premium money Fairtrade farmers and workers receive. Speaking during the launch of the Alumni program Dr. Nyagoy Nyong’o, Executive Director Fairtrade Africa, said there are plans to rollout similar programs in other African countries where FTA has presence. “Fairtrade will continue to support producers to plough back the Fairtrade Premium fund to socially sustainable programs like education for children from economically disadvantaged backgrounds.”The inaugural alumni project is currently being implemented in Kenya with a focus on beneficiaries from flower producers located across the country. You can read up on individual alumni stories on the attached brochure. Please be encouraged to share your own stories and send to: ########################################  


FARMERS TO BENEFIT FROM BROADER ACCESS TO BETTER TERMS OF TRADE fairtrade_charterToday, more than 50 local business leaders joined their international counterparts in launching the International Fair Trade Charter that sets down the fundamental values of Fair Trade and defines a common vision towards achieving the Sustainable Development Goals (SDGs). Local producers and workers face many barriers to securing their fair share of the gains of trade. Fair Trade takes a holistic approach to these challenges, in which disadvantaged groups are empowered to work for the changes they need, according to their situation and context. The Charter, initiated by Fairtrade International and the World Fair Trade Organization, defines new models that build a stronger economy and environment for all. It is a document that not only brings the Fair Trade Movement together, but also presents the hope and vision of Fair Trade as a solution and viable alternative to a global economy that is driving inequality, poverty and ecological crisis. The contribution of Fair Trade both in terms of economic, social and ecological impact remains significant across the world, in our region and in Kenya. In 2016 for example, Fair Trade Producers in Africa registered a total turnover of over 287 million Euros. In Kenya, the combined turnover of Fair Trade producers was about Euro 57 Million for the same period. Main products in Africa – Coffee, cocoa, flowers, bananas, tea, sugar, wine, handicrafts, textile, body and cosmetic products, cashew nuts, macadamia. Kenya – coffee, flowers and tea The social impact of Fair Trade– over 1 million smallholder farmers, artisans, and workers and their families in Africa derive their livelihoods from the various Fair Trade values chains and 400,000 in Kenya. Speaking during the launch, Fairtrade Director Nyagoy Nyong’o reiterated that even though global trade has grown tremendously in the last few decades, there still remains uneven distribution of its gains. “Central to the International Fair Trade Charter is a common understanding that the benefits of global trade must be shared more equally across farmers, workers, companies and consumers. By supporting artisans, farmers and workers to build democratic organisations, Fair Trade seeks to empower them to take more control over their own future”, she said. The International Fair Trade Charter sets out a different vision: a world in which justice, equity and sustainable development are at the heart of trade structures, business models and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential. The global Fair Trade movement urges policy-makers, business leaders, citizens and consumers to embrace the vision of the International Fair Trade Charter, to create a global trading system populated by supply chains and models of business that truly leave no one behind. The Kenya Government has already launched the National Implementation Plan for the SDGs, with an express commitment that no one will be left behind. The Roadmap envisages working under five thematic areas including advocacy and awareness creation, engagement of all stakeholders, mainstreaming of the SDGs into National Development Processes, Domesticate and localising the SDGs agenda and Support and building the capacity of Devolved units to implement SDGs. Delivering the remarks of Dr, Chris Kiptoo, and Principal Secretary of Trade in Kenya, Mr. Peter Njoroge, and Director International Trade said that the food security and manufacturing of Kenya’s big four agenda resonates with the ambitions of Fair Trade to better improve the buy Kenya build Kenya narrative and help boost industrial growth through increasing value addition to agricultural products currently under Fair Trade umbrella. By supporting Fair Trade producers and businesses, advocating to transform the rules of global trade and buying Fair Trade products, such as Kazuri beads, Undugu Shops, Kericho Gold Attitude Teas, Dorman’s Safari Coffee, Zawadi Women’s Coffee and Fish Hoek wines that are locally available, we can all act to make sustainable and fair development a reality, and give the world a fighting chance of reaching the goals it set for itself three years ago. For more information, contact: Muthoni Ngure Fairtrade Africa Email: Website: Please follow us on Twitter @FairtradeAfrica ###########


LAUNCH OF THE INTERNATIONAL FAIR TRADE CHARTER “Today, 25 September 2018, marks the launch of the International Fair Trade Charter. More than 250 organizations around the world are uniting to launch an International Fair Trade Charter that sets down the fundamental values of Fair Trade and defines a common vision towards achieving the Sustainable Development Goals (SDGs). Central to the International Fair Trade Charter is a common understanding that the benefits of global trade must be shared more equally across farmers, workers, companies and consumers.”Fair Trade Charter-English,Fair Trade Charter_French ###########

27TH AUGUST 2018

THE MAJOR ARABICA COFFEE PRODUCING COUNTRIES STRENGTHEN TIES AGAINST PRICE CRISIS brasilRepresentatives of coffee production in Brazil and Colombia met today at the Brazilian Ministry of Agriculture, Livestock, and Supply (MAPA) in Brasília to discuss the world coffee prices crisis and the economic imbalance within the production chain, which impoverishes producers, and the actions to be taken to confront this scenario. Currently, international coffee prices are below production costs, jeopardizing the economic sustainability and survival of 25 million coffee families worldwide. A major concern are the external factors that negatively affect the international prices and producers, such as the financial speculation of actors outside the chain, who, in a constant and perverse way pressure coffee prices, forcing migratory movements motivated by poverty and the expansion of illicit crops in some countries...more ##########

27TH JULY 2018

FAIRTRADE ANNOUNCES NEW BOARD APPOINTMENTS We are pleased to usher in new board members as appointed during The African Assembly on 22nd May 2018. The composition of the FTA board constitutes; Mary Kinyua, who takes up the post of Board Chair from the outgoing Chair Mr. Charbel El Fakhri who held the position from May 2016 to May 2018. New faces to the board include; Mohamed Hafida, appointed as the new Vice Chairman, Madele Mouton, appointed as a member, Fortin Bley, retains his seat as a member, George Kproye, appointed as a member, Wambui Chege, retains her seat as an Independent Member and Msampha Kondwani, appointed as an Independent Member. The African Assembly is the highest authority of Fairtrade and comprises all authorised representatives from the four regions, Eastern and Central Africa Network (ECAN), West Africa Network (WAN), Southern Africa Network (SAN), and Middle East and North Africa (MENA) and associate members who have observer status.

Mary Kinyua Mary Kinyua -Chair. Mohammed HafidaMohamed Hafida -Vice Chair.
Fortin Bley Fortin Bley -Member. Madele Mouton Madele Mouton -Member.
Wambui Chege Wambui Chege -Member and Chair of governance committee. Msampha Kondwani Msampha Kondwani -Member and Chair of finance committee.
George Kporye George Kporye -Member and chair of HR committee.

We would like to congratulate all our new board members and welcome them to the Fairtrade Africa.

24TH JULY 2018

350,000 SMALL SCALE FARMERS AND WORKERS IN KENYA TO BENEFIT FROM NEW PARTNERSHIP Fairtrade_ARSO_Partnership_SigningNairobi, Kenya, Tuesday, July 24, 2018: Over 350,000 farmers and workers in Kenya are set to benefit from a new partnership signed today between Fairtrade Africa (FTA) and The African Organisation for Standardisation (ARSO). The farmers drawn from the coffee, tea and vegetable sectors will be able to fetch better prices from their produce and have better access to African and global markets following the signing of the agreement meant to harmonise trade standards. The partnership with ARSO whose mandate includes implementation of the Eco Mark Africa (EMA) label will promote the issuance of dual marks for products licensed to use the Fairtrade mark. The mark means that products produced by small-scale farmer organisations or plantations meet Fairtrade social, economic and environmental standards while the Eco Mark Label will further guarantee a sustainable measurement of assessing the environmental footprint of a product. Speaking in Nairobi during an event to sign up the partnership, Dr Nyagoy Nyong’o, Executive Director, Fairtrade Africa, said that Fairtrade is at the forefront of global certification scheme in partnering with ARSO to deliver benefits to farmers and consumers under the Continental Free Trade Area. “The African farmer is investing a lot in sustainable production but not getting any sufficient market for his/her product. In keeping with the Sustainability goal number 17, Fairtrade is committed to building partnerships for sustainable development for farmers to get an opportunity to get more market within Africa and also outside Africa, “she said. The EMA certification will encourage African producers to access south to south markets with sustainably produced goods and services. EMA will support in particular, Small and Medium sized Enterprises (SMEs) to get certified and gain access to niche markets”, said Dr Hermogene Nsengimana, ARSO’s Secretary General. “The partnership is also set to expand intra African trade through cooperation in promoting and advancing the application of standards to support sustainable and ethical production, socially-inclusive business, community development and consumption of agricultural produce across the continent”, he said. Fairtrade Mark is the most worldwide recognized and trusted sustainability label.  In Europe, Fairtrade has become a trusted brand which allows consumers to make a change through their own shopping habits. Fairtrade products differentiate themselves from others in the market and fetch better prices for farmers and producers. ###### About Fairtrade Africa Fairtrade Africa was established in 2005 and is the independent non-profit umbrella organisation representing all Fairtrade certified producers in Africa. Fairtrade Africa is owned by its members, who are African producer organisations certified against international Fairtrade standards producing traditional export commodities such as coffee, cocoa, tea, cotton, bananas, mango and non-traditional commodities including shea butter and rooibos tea. Currently, the organisation supports over 500 producer organisations and represents over one million smallholder farmers and workers across 32 countries in Africa, ensuring they get better prices, decent working conditions and fairer terms of trade, while also contributing to the sustainability of the environment. For more information, contact: Muthoni Ngure Fairtrade Africa Email: Website: Please follow us on Twitter @FairtradeAfrica

20TH JULY 2018

FAIRTRADE ROLLS OUT A 1.1 MILLION EURO CLIMATE ADAPTATION PROJECT FOR COFFEE FARMERS IN ETHIOPIA Fairtrade_Coffee 17Ethiopia, Friday, July 20, 2018: Fairtrade Africa has rolled out Phase 3 of its Climate Academy Project in Ethiopia to increase coffee Small Producer Organisations resilience and adaptive capacity through training and subsequent application of insights, skills and techniques designed to better adapt to climate change. The Climate Academy Project is a Dutch Postcode Lottery funded project with funding to the tune of 1.1 million euros. The first two Phases are being implemented in Kenya targeting Small Producer Organisations in Kericho and Nandi counties. The Ethiopian project is implemented in collaboration with Fairtrade International, the Max Havelaar Foundation in the Netherlands, Food Cabinet and the International Institute of Coffee Research. The goal of the project is to increase coffee farmers’ resilience to climate change by systematically building their capacity. Fairtrade’s unique benefits, such as the Fairtrade Minimum Price and Premium, and our Standards which foster organizational development, environmental and financial sustainability, and greater autonomy provide a strong foundation for farmers to begin implementing climate change adaptation measures. But we also recognize that producers need additional support and funding to effectively deal with the multi-faceted effects of climate change. Climate change impact is significantly affecting coffee farmers in Ethiopia. Regional studies have shown that climate suitability for the Arabica coffee bean that traces its birthplace back to Ethiopia, is affected by climate change within current regions of production. Increases in temperature and changes in precipitation patterns is decreasing yield, reducing quality and increasing pest and diseases. This is putting the livelihood, food security and wellbeing of farming families at risk. Coffee production is vital to the Ethiopian economy, aside from its cultural value; coffee is the country’s single largest source of export revenue, worth more than $860-million in the 2016-2017 production years. The project targeting six primary producer groups from Oromia Coffee Farmers’ Cooperative Union, western region of Ethiopia, seeks to strengthen Coffee farmers through provision of institutional and management capacity to help them effectively tackle climate change; improve resilience to climate change through sustainable agricultural land management practices; promote an energy switch to renewable energy; increase opportunities for households of smallholders coffee farmers to diversify and engage in alternative income generating activities and facilitate in the development  of the Climate Academy Guide for adoption to other producer organisations. According to a 2017 research undertaken by researchers from the Royal Botanic Gardens at Kew in the United Kingdom and scientists in Ethiopia, rising temperatures and decreasing rainfall could render as much as 60% of Ethiopia’s coffee-growing areas unsuitable for cultivation by the end of the century. This will affect over 15 million farmers and the 15% of the country’s population dependent on the coffee industry. ##### About Fairtrade Africa Fairtrade Africa was established in 2005 and is the independent non-profit umbrella organisation representing all Fairtrade certified producers in Africa. Fairtrade Africa is owned by its members, who are African producer organisations certified against international Fairtrade standards producing traditional export commodities such as coffee, cocoa, tea, cotton, bananas, mango and non-traditional commodities including shea butter and rooibos tea. Currently, the organisation supports over 500 producer organisations and represents over one million small holder farmers and workers across 32 countries in Africa, ensuring they get better prices, decent working conditions and fairer terms of trade, while also contributing to the sustainability of the environment. For more information, contact: Muthoni Ngure Fairtrade Africa Email: Website: Please follow us on Twitter @FairtradeAfrica

20th JUNE 2018

EMPOWERMENT OF WOMEN COCOA FARMERS IN COTE D’IVORE women leadership groupA total of 20 women will today graduate from the first pilot programme of the Women School of Leadership (WSL) in Abengourou East of Côte d’Ivoire. These graduates are the first cohorts of the program that aims to empower women through information, skills and mentorship to become leaders in Fairtrade Small Producer Organisations (SPOs) as well as in their local communities. Women cocoa farmers in Côte d’Ivoire face many barriers to attaining leadership positions in their local communities or in their local SPOs. The main barriers include traditional, social and cultural norms around the roles of women in communities, limited access to agricultural inputs, information, credit and extension services. Most notably, female producers are less likely to own land due to traditional ownership structures where land is inherited by the men. In this case, these women are less likely to be SPO members with the number ranging from 5% to 26% in the area around Abengourou. Fairtrade Africa in partnership with Cooperative Group Limited and Compass Group UK & Ireland initiated this one-year pilot project in Abengourou targeting 7 Cocoa Producer Organisations. The programme was launched in May 2017 and the first group of 19 women and 3 men joined the school. The course is delivered over 1-year and comprises of 4 sessions of 4 days training and an ongoing mentorship programme. It delivers training in subjects including negotiation skills, managing finances and human rights. Through the training, the women gain the necessary skills to generate more income, and the confidence and skills to set up businesses and be leaders in Fairtrade certified cocoa cooperatives. Speaking during the graduation ceremony, Dr TsiTsi Choruma, Fairtrade Africa’s Chief Operating Officer highlighted Fairtrade’s commitment towards achieving gender equality and the empowerment of women and girls in focus of the 5th sustainable development goal. “Côte d’Ivoire is the largest cocoa producing country in the world, yet estimates show that only four per cent of cocoa farmers are women. This programme is structured to address issues that are hindering women to actively participate in the growing of cocoa. In line with Fairtrade’s 2016 – 2020 Fairtrade Gender Strategy, contributing to women’s economic empowerment is a key priority as continued underinvestment in women limits development, slows down poverty reduction and economic growth”, she said. Closing the gender gap in agriculture requires positively engaging men in exploring solutions that emanate from men themselves. The WSL program facilitated the training of three men who after graduating with the women will act as Gender Ambassadors to support the women in advocating for gender issues in the community and in the cooperatives. This will ensure that women cocoa farmers who are often relegated to post-harvesting activities are involved in almost all stages of the production process. For more information, contact: Muthoni Ngure Fairtrade Africa Please follow us on Twitter (@FairtradeAfrica) and Facebook at

23rd MAY 2018


Africa Fairtrade Convention 2018More than 400 delegates comprising representatives of smallholder farmers, workers, producers and other stakeholders from across the continent convened in Nairobi yesterday to discuss how to improve trade conditions and global-markets access during the sixth edition of the Africa Fairtrade Convention (AFC).

The delegates discussed a mix of strategies that they can adapt to gain a share in the global supply chains and markets. The delegates likewise explored ways of strengthening networks, building relationships and developing new trade frontiers for sustainable trade. The annual convention aims to improve livelihoods through Fairtrade alliances.

“This year’s convention is geared towards improving partnerships in trade for Sustainable Development Goals and improving the livelihoods of Fairtrade certified farmers in Africa. I urge players to take advantage of our global recognition to penetrate new markets and receive better earnings from their produce,” Fairtrade Africa Executive Director, Dr. Nyagoy Nyong’o said during the three-day event.

Themed ‘Partnerships for Impact’, the bi-annual convention brought together smallholder farmers, workers, non-governmental organizations, governments, agricultural producers, international traders and micro-financers from Africa and beyond to discuss how to improve trade.

Fairtrade is one of the top-tier global organizations that grants certifications to producers and farmer organizations that meet certain standards. These standards include protection of workers’ rights and the environment. Products with Fairtrade mark sell at premium price at the market thus allowing producers and farmers to earn higher income from their produce.

“Fairtrade has made it possible for smallholder farmers to move large volumes of products to the market. The extra shillings we pay on top of the Fairtrade minimum price is invested by the farmers in social, environmental and economic projects in their communities. Such projects include schools, health centers, boreholes among others. This improves the welfare of the communities,” Dr. Nyong’o said.

Since 2005, Fairtrade Africa has supported more than 100 producer organizations in Kenya and over 500 in Africa. These producer organizations traditionally export commodities such as coffee, tea, cotton, cut flowers, bananas, pineapples, mango and non-traditional commodities to foreign markets.

Some of the organizations that attended the event include , ECOOKIM from CDI, Daltex from Egypt and Iriani KTDA Tea Factory. The event was held at KENYA SCHOOL OF MONETARY STUDIES

For more information, contact: Muthoni Ngure Fairtrade Africa Westcom Point, Mahiga Mairu Rd Westlands, Nairobi PO Box 3308 – 00200 Kenya Please follow us on Twitter @FairtradeAfrica and Facebook.


Collaboration with Fairtrade Africa to empower Kenyan Coffee Farmers.

Nairobi 22nd January 2018: Artcaffe Coffee & Bakery in collaboration with Fairtrade Africa is pleased to announce the launch of the #CoffeewithDignity campaign.

The ART of brewing an honest cup. This collaboration is aimed at empowering Kenyan coffee farmers by ensuring they receive a fair price and a sustainable source of income for their beans. More importantly, it is designed to educate local consumers about the importance of ethical coffee consumption. Together Artcaffe & Fairtrade Africa is taking the lead in bringing Fairtrade consumption right to the Kenyan market.

Coffee lovers will now be able to order the signature Fairtrade blend in outlet as an alternative to the house blend or purchase it ground and pre-packaged as a takeaway option for consumption at home or at work.  Available at all Artcaffe outlets across the city.


Identifiable by the iconic Fairtrade seal, Artcaffe’s richly roasted blend comes from the Kabare Farmers Co-operative Society in Central Province. A co-opactively dedicated to sustainable coffee practices. This particular blend is wonderfully aromatic and medium bodied.

The launch of the #CoffeewithDignity campaign comes at a time when consumption in coffee locally has been growing. Artcaffe Coffee & Bakery estimates an increase of 19% in 2017 alone in coffee consumption.  Not only is coffee culture seeing an upward trend, there is a genuine interest by the growing middle-class towards supporting sustainable development within the country.

The Fairtrade Coffee Facts

  • There are 171,650 farmers working across 21 small producer organisations producing Fairtrade coffee in Kenya.
  • Total production of Fairtrade coffee is aprox. 29,209 metric tonnes.
  • Between 2013-2015, Fairtrade coffee farmers received a premium of Euros. 232,147
  • Through the Fairtrade premiums, coffee co-ops have been able to: Develop Scholarship funds for their communities, invest in medical centres, invest in women co-ops, tackle youth unemployment and build sustainable coffee farming practices. This is the difference Fairtrade makes.

 “Fairtrade Africa is excited to bring this international brand to Kenya in partnership with Art Caffe. Our farmers have worked hard to meet the standards and it is really good that the best can also be enjoyed at home. Through Fairtrade, the Kenyan coffee drinker can be assured that the farmers have received a fair price and together we can impact, empower and enable our farmers.” Executive Director of Fairtrade Africa, Dr Nyagoy Nyong’o.

Alfonce Nzyuko Regional Manager at Artcaffe Coffee & Bakery noted “At Artcaffe we care about the farmers who supply our richly aromatic coffee beans. Every Kenyan coffee farmer deserves to get a fair price and be treated with respect for their beans. We want to ensure that everyone can enjoy Kenyan coffee for years to come. We encourage all our Kenyan coffee drinkers to ask for the Fairtrade blend. Together let’s empower our farmers.”

The Artcaffe Fairtrade Coffee Blend is available in outlet for Ksh290 served in a French press. It is also available for purchase as a 250g ground box for Ksh690.

Join the campaign through the conversation hashtag #CoffeeWithDignity and through Artcaffe’s social media platforms @ArtcaffeKenya

Fairtrade Africa Unveils Rift Valley’s Black Gold!

Fairtrade Africa, in collaboration with Fairtrade Foundation and Solidaridad East & Central Africa, is pleased to announce the launch of Kenya’s FIRST ever value-added Fairtrade-certified Coffee by smallholder women farmers and Rift Valley’s FIRST ever value-added coffee from 32 co-operative societies for sale, on 1st and 2nd February 2018 at Kipkelion Coffee Mill, Fort Ternan Kericho, County and Kapkiyai Multi-purpose Cooperative Society, Tinderet, Nandi County respectively. This initiative is part of the 3–year ‘Growing Women in Coffee Project,’ implemented from March 2015 to February 2018.

 This is a historical achievement which aligns to Kenya’s Vision 2030, ‘Brand Kenya Initiative’ and UN SDGs, towards achieving Women’s Economic Empowerment and Poverty Eradication through coffee value addition was pioneered by the Chairman of Kabng’etuny Farmers’ Co-operative Society Mr. Samson Koskei. In 2012, he in pursuit of Fairtrade certification, Mr. Koskei committed to empowering over 300 women coffee farmers by appealing to male co-operative members to: transfer at least 50 coffee bushes to their wives and daughters, thereby enabling them to ‘own assets’; register as members of co-operative societies; open bank accounts; and, participate in training and capacity development exercises. The women were, thus, able to sell their coffee and directly receive the proceeds. Today, there are more than 500 smallholder women coffee farmers from Kabng’etuny and Kapkiyai Cooperative societies directly exporting ethically grown and fully traceable Fairtrade-certified coffee. They are now ready to explore the Kenyan market under brand name ‘Zawadi Coffee.’

Women Women

Fairtrade Africa’s ‘Growing Women in Coffee Project,’ has also pioneered value-addition of all other coffee milled from 32 smallholder coffee co-operative societies at Kipkelion Union, branded, ‘Kipkelion Union Champion Coffe.,’ The coffee which is on sale in Kenya – even as the producers prepare to achieve certification by Fairtrade – will also be launched alongside Zawadi Coffee.

Fairtrade Africa is a not-for-profit umbrella organization that represents and supports more than one million Fairtrade-certified producers and workers in Africa. Speaking ahead of the launch, Fairtrade Africa’s Executive Director Dr. Nyagoy Nyong’o commended the relentless efforts by all beneficiary smallholder coffee farmers under this project. She made special mention of Mr. Samson Koskei for taking the first step to transform the lives of thousands of smallholder coffee farmers in Rift valley by championing women’s inclusion in the coffee value chain. Fairtrade Africa appreciates Growing Women in Coffee Project donors and implementing partners. The Project benefitted from a total financial contribution of  KES 80 million from the Big Lottery Fund, Guernsey Overseas Aid Commission (GOAC), Jersey Overseas Aid Commission (JOAC) and the Dutch Postcode Lottery. The County Government of Kericho donated a commercial coffee roasting machine worth KES 8 million.

“Fairtrade Africa is excited that, for the first time, the communities from Kenya’s largest tea growing counties will finally get a chance to serve and taste that unique cup of the Great Rift Valley coffee that makes it the Home of Champions!” adds the Project Manager, Marion Ng’ang’a.

Levelling the ground for women in Kenya’s flower industry

8 March 2017 This International Women’s Day, we shine a spotlight on the challenges faced by women in the flower industry, and on one Kenyan woman’s quest to make their voices heard. As a widow and a mother of three sons, Rosemary Achieng is all too aware of the challenges women face to balance the demands of work and family. The 47-year-old is a supervisor at Panda Flowers, a Fairtrade certified farm on the shore of Lake Naivasha in Kenya.

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“Being a single parent, a permanent employment contract and a secure income is incredibly important,” says Rosemary. This is especially true in the Kenyan flower industry, where women face daily challenges including low salaries, poor workplace conditions, exposure to pesticides, and discrimination. “Fairtrade has changed a lot,” says Rosemary, who is one of around 450 women in the 900-strong workforce at Panda Flowers. “Women and men now have the same rights. There are regular working hours, fixed leave days, and significantly improved safety regulations.” Working on a Fairtrade certified farm has given Rosemary a home of her own, and two of her sons are now studying at university thanks to bursaries paid for by the Fairtrade Premium. “I am happy and proud that my sons have been able to study. Fairtrade has had a very positive impact not only on our working conditions, but also on our family life,” she says. Fairtrade Premium projects have also led to benefits for women in the wider community, such as a maternity clinic at Lake Naivasha financed in part by Fairtrade Premium money. Now the women have a safe place to give birth. More work to be done This positive picture is far from complete, however. Rosemary knows tough challenges remain, particularly in the area of leadership, where female participation is still low: “We are all the same and anyone who is qualified can become a leader,” she says. Rosemary is more qualified than most: after 13 years in the job she now sits atop the health and safety committee, and was previously head of the gender committee for six years. Fairtrade has established gender committees on each of Kenya’s Fairtrade flower farms. “The gender committee is so important because it ensures everyone is treated equally,” she explains. “That is especially important for the women workers, as they are often not aware of their rights. I organized trainings to equip them with the relevant knowledge. Now they are much stronger than before.” Women workers are encountering very deep prejudices on the fringes of the flower industry, too. Fairtrade research on flower farms has revealed that widespread use of casual female labour increases the risk of human rights abuses, discrimination and sexual harassment. In Kenya and around the world, Fairtrade’s 2016-2020 Gender Strategy seeks to tackle unequal power relations and promote gender equality in producer organizations. The strategy aims to build women’s power and autonomy so they can step up into roles that have traditionally been denied them, and better influence their own situations and conditions. Fairtrade is also working with local partners to strengthen women’s rights and address issues of harassment. For example, in 2016 Fairtrade Africa, the Kenya Flower Council, and Workers’ Rights Watch launched a model sexual harassment policy for all Kenyan flower farms, a first for the industry. A voice for Kenyan flower workers Rosemary hopes that Fairtrade flower sales will continue to increase, so that all flower workers can benefit from better living and working conditions in future. This hope has carried her to Germany, where she is meeting with campaigners, schools and political representatives, and actively promoting women’s rights back home. “I’m looking forward to speaking to the public about my work and the impact of Fairtrade” says Rosemary. ******* 31st January 2017

Gearing up for the launch of the Women’s School of Leadership

DSC_004031st January 2017 Gearing up for the launch of the Women’s School of Leadership Fairtrade Africa organised a train the trainer workshop for 11 gender focal persons from 16th -27th January 2017. The training was aimed at equipping the focal persons with knowledge on human rights, gender and women leadership. Participants were drawn from all Regions of Fairtrade Africa as well as representatives from NAPP (National Association of Asian & Pacific Producers). Moving forward, the focal persons will be cascading the training down to producer organisations and supporting them in sensitising their members on gender. improving their policies to be more inclusive as well as implementing gender programs in their organisations. This training also comes ahead of the launch of the Fairtrade Africa Women School of Leadership, which is slated for May 12th 2017 in Abidjan Côte d’Ivoire. The launch will immediately be followed by the commencement of a year-long training, broken down into 10 modules aimed at supporting marginalised women farmers and the next generation of farmers to attain Power and Agency through deliberately strengthening their:

  1. Human capital (e.g. knowledge and skills, Leadership skills, influencing and advocacy skills, business skills )
  2. Social capital (e.g. groups, networks, alliances, partnerships and mentorship programs)
  3. Financial capital (e.g. diversified financial base, access to loans, own savings)
  4. Physical capital and access to sustainable resources (e.g. Individual  and community assets, land, water, energy,  forests, productive tools)

This approach will be implemented to generally strengthen the positioning and roles of women in Fairtrade while specifically aiming at: Esther gender workshop 2–Enhancing gender equality through improved gendered producer organisational policies and practices -Reducing poverty, discrimination and violation of women to enhance quality of  life -Strengthening women’s capacities  and knowledge of agro -production and trade settings in order to attain enhanced benefits -Increasing Women’s  ownership, voice and leadership in Farmer Organisations attaining inclusive growth . The courses that will be covered in the module include:

  • Human Rights and Women’s Human Rights
  • Fairtrade Standards and Gender Strategy
  • Developing Self-Confidence,  Self-Esteem and Resilience
  • Group Cohesion and Principles of Cooperation
  • Women and Leadership
  • Women and the Economy
  • Women Understanding Money
  • Income Diversification and Project Management
  • Strategic Negotiation and Influencing
  • Masculinity and Gender Equality

Speaking during the tail end of the workshop, Dr Tsitsi Choruma said she was confident of the Fairtrade team that had been trained for the two weeks and she looks forward to the modules being rolled out across the Fairtrade system. In order to ensure that the vision of inclusive and empowered producer organisations is realised, FTA has a Gender Manager, Serah Mwangi, based in the Secretariat, who will work closely with the regional gender focal points to deliver the Fairtrade Gender Strategy. *******

 19th October 2016

Africa’s first Fairtrade certified gold co-operative offers hope to gold miners living in poverty

Syanyonja Artisan Miners’ Alliance (SAMA) has become the first artisanal small scale mining co-operative in Africa to become Fairtrade certified, bringing much needed hope to impoverished communities who risk their lives to mine the rich gold seam that runs around Lake Victoria. SAMA is one of nine previously informal groups from Uganda, Kenya and Tanzania which has benefitted from a pilot project launched by Fairtrade in 2013. This innovative program aims to extend the benefits of Fairtrade gold to artisanal miners across East Africa. In that short time, SAMA has undergone training in business and entrepreneurship, as well as safe use of mercury, internal control systems, labour rights and better working conditions, health and safety and more. Previously, daily contact with toxic chemicals used to process gold meant members risked disease, premature births and even death.  Fairtrade gold was first launched in 2011, and SAMA now joins Fairtrade certified gold mines MACDESA, AURELSA and SOTRAMI in Peru. The co-operative produces just 5 kg gold per year, but nevertheless has the potential to significantly benefit many people in the local community through better conditions through certification. It is expected that Fairtrade and organizations like Cred Jewellery will support the miners, ensuring their gold can be refined and made available to jewellers in the UK and other markets. Gonzaga Mungai, Gold Manager at Fairtrade Africa said: “This is a truly momentous and historical achievement and the realisation of a dream that is many years in the making. Gold production is an important source of income for people in rural economies. Congratulations to SAMA, it sets a precedent which shows that if groups like this can achieve certification, then it can work for others right across the African continent.” The Fairtrade Gold Standard encourages better practice and changes to come in line with international regulation around the production and trade of so-called ‘conflict minerals’. Under the Standard, miners are required to:

  • Uphold a human rights policy preventing war crimes, bribery, money laundering and child labour
  • Clearly represent where the minerals were mined
  • Minimise the risks of conflict minerals through robust risk assessments and collaboration across supply chains
  • Report to buyers and trading partners regarding the risks of conflict minerals

Now in its second phase, the programme will focus on supporting other mining groups in the region to access affordable loans and explore a phased approach to accessing the Fairtrade market, allowing more mining co-operatives across Africa to participate in the programme. Gonzaga added: “Sourcing African metals from smallscale miners in the Great Lakes Region is the responsible thing to do. For a long time companies have avoided buying gold from this region, with devastating consequences for impoverished communities who were already struggling. It has driven trade deeper underground, as unscrupulous buyers pay lower prices and launder illegal gold into legitimate supply chains. That’s why we have chosen to work with these groups to help them earn more from their gold within a robust compliance system that offers social, environmental, and economic protections.” The Fairtrade gold programme offers a small but scalable solution to sustainable sourcing of gold from the region in line with Section 1502 of the Dodd-Frank Act in the US, OECD Due Diligence Guidance and recent EU Supply-Chain Due Diligence proposals which could come into effect in 2016. This means that up to 880,000 EU firms that use tin, tungsten, tantalum and gold in manufacturing consumer products could be obliged to provide information on steps they have taken to identify and address risks in their supply chains for so-called ‘conflict minerals’. Please download images here

– ENDS –

Growing our cocoa, raising our voices: A film made by women cocoa farmers in Côte d’Ivoire

´So the cocoa has been sold, but it´s not me who sold it. I didn´t earn anything for it´ explains Léocadie Voho. ´We do all the work, but it´s the men who sell the cocoa. We have never sold cocoa. We, the women, work but we don´t earn anything.´ Léocadie Voho is one of the 25 women cocoa farmers who have documented and dramatized their experiences, challenges and aspirations as woman in cocoa growing communities in Côte d´Ivoire in the film ´growing our Cocoa, Raising our Voices.´ On the International Day of Rural Women, Fairtrade is delighted to present this new film highlighting the experiences of these women farmers. As Fairtrade develops its programme work in gender, we know that we need to understand more about the lives and experiences of the women who work in Fairtrade supply chains. ‘Growing our Cocoa, Raising our Voices’ was made by women living near Daloa, in western Côte d’Ivoire. The 25 women are all linked to two Cooperative societies, ECOOJAD and CAPEDIG which form part of the Fairtrade certified ECOOKIM cooperative union. Some of the women were cooperative members in their own right, while others are married to cooperative members. ECOOKIM’s vision to help their members increase their share of the cocoa value chain led them to participate in this initiative to strengthen the position of their female members. Participatory video specialists from KIT, a research institute in the Netherlands, trained the women in how to use the cameras and microphones. The women practised interviewing each other and speaking on camera. They discussed and debated which topics and issues to showcase in the film, and developed the storyboards together. After four intensive days of training, the women returned to their villages to shoot their films on location. The final film, a mixture of theatre and documentary, captures the challenges faced by women who work hard to produce cocoa, but see little of the direct benefit from sales. The women express their practical needs for higher prices and for better access to pesticides and transport for their crop. They talk about their hopes to become a more active part of their cooperatives, and interview the cooperative president and director to raise their concerns with them. Beyond cocoa production, the women speak passionately about the challenges for women to get a good education, the need for better employment possibilities for women, and their vision for a more equal society.  As Awa Ouedraogo explains in the film ´What I want is for women to be working in an office…because women and men, we all have the same potential.  There is no job today that a man can do that a woman cannot do.´ The women edited their films together and premiered them to representatives from their cooperatives and from Fairtrade. At the end of the project they spoke about what they had learned, and the difference that being part of the project had made for them. In particular, the women appreciated the opportunity to learn new skills and work with technology. They really enjoyed the rare chance to meet and exchange ideas with women from other villages. And they were able to use the project as a platform to explore their experiences of cocoa production and the cocoa cooperatives – and to present their views and concerns to the managers of those cooperatives. Aïssata Rado explains what being part of the project has meant for her: ‘I’ve learned such a lot: how to use a camera and a microphone, how to interview people and how to film.’ She spoke about how the women bonded through the project: ‘We came from different places, we didn’t know each other. Now we eat, sleep, take bath together, and laugh together.’ And she talked about what she would do differently after the project: ‘The workshop has given me greater strength. I am going to contribute, make more of an effort to be part of the cooperative. That will help my cocoa production to be more successful.’ The true value of the film, as Tsitsi Choruma, Senior advisor for Gender at Fairtrade International explains is that “giving women a voice, enables confidence building and strengthens their self-esteem and their ability to negotiate their rightful space in communities and Producer Organisations. And as Ahou Héléne N´guessan, one of the cocoa farmers involved say´ Before, women here were in the dark. Our film brings us into the light.” The final film will be used as a tool for training and to spark discussion and debate on gender issues with other cooperatives across Africa and beyond.  Nyagoy Nyong´o, Executive Director of Fairtrade Africa explained ´The film has provided a valuable insight into the realities women cocoa farmers face on a day to day basis in Côte d´Ivoire. We plan to use the film to facilitate discussions on gender issues with Cocoa cooperatives through our Cocoa network and also to identify other ways it can be shared with cooperatives across Africa to generate learning.´ Fairtrade is very grateful to all the women who participated, and to ECOOKIM and its member cooperatives ECOJAD and CAPEDIG for their support to make the project happen. This project was commissioned by Fairtrade Africa, Fairtrade International and Fairtrade Foundation as part of a bigger field study of Fairtrade´s impact in Cocoa growing in West Africa which is due to be published later in the year. The films are available in short and long versions with English and French subtitles: Long version English Long version French Short version English Short version French ECOOKIM is a cocoa cooperative in the Ivory Coast, founded in 2004 and Fairtrade certified since 2010. ECOOKIM’s members grow cocoa on a total of 22,800 hectares and are spread across four regions of the Côte d’Ivoire. Last year ECOOKIM used Fairtrade Premium funds towards increasing the quality of their members’ cocoa and the productivity of their cocoa farms, leading to 90 per cent of ECOOKIM’s farmers being able to deliver cocoa at the quality required by the international market and able to be sold on Fairtrade terms. Visit ECOOKIM’s website to find out how you can source Fairtrade certified cocoa and coffee *******

Mars and Fairtrade extend partnership to certify cocoa for MARS® Bars

The iconic chocolate brand partners with Fairtrade to boost cocoa sustainability and further support farmers Mars Chocolate UK and Fairtrade Foundation extend partnership to source Fairtrade certified cocoa for MARS® Bars in UK and Ireland

  • Mars is the first UK company to commit to Fairtrade’s new Cocoa Sourcing Programme, building on Mars’ ongoing commitment to certify its entire cocoa supply as being produced in a sustainable manner by 2020
  • Mars is initiating an innovative new approach with Fairtrade cocoa cooperatives in Cote d’Ivoire enabling farmers to boost sustainable production and cocoa yields and improve local livelihoods
  • Building on the Fairtrade certification of MALTESERS® in 2012, this takes total Fairtrade premiums paid by Mars globally to cocoa cooperatives in West Africa to over US$2m per year by 2016

Mars Chocolate UK and The Fairtrade Foundation announced  that they are extending their global cocoa partnership with a commitment to source Fairtrade certified cocoa for all MARS® Bars in the UK and Ireland by autumn 2015. Mars is the first UK company to announce a commitment under the new Fairtrade Cocoa Sourcing Programme, which specifically aims to deliver more opportunities for cocoa farmers to sell on Fairtrade terms and connect them with businesses that actively support efforts to improve farmer livelihoods. In 2009, Mars was the first global chocolate company to commit to certify its entire cocoa supply as being produced in a sustainable manner by 2020. In the UK, this new commitment from the MARS® Bar brand builds on the success of Mars’ partnership with Fairtrade on MALTESERS®, announced in 2011 and the Fairtrade Cocoa Sourcing programme model which was launched in partnership with Mars Chocolate Germany and the TWIX® brand in 2014. It will take the total premiums paid by Mars globally to Fairtrade cocoa cooperatives in West Africa to over US$2m per year by 2016. Mars is guided by its principle of Mutuality, creating ‘mutual benefits’ for partners throughout the supply chain and this extended partnership between Mars and Fairtrade is rooted in a shared belief in putting farmers first. It is an innovative new approach working hand-in-hand with cocoa cooperatives in Cote d’Ivoire, through which farmers themselves will be empowered both financially and with expert support. It will see Fairtrade cooperatives investing certification premiums in a full productivity package, including training, fertilisers and improved high yielding and disease resistant crops, enabling Fairtrade farmers to dramatically increase their yields and incomes helping to enhance local livelihoods. An initial project with one of the cooperative groups supplying the cocoa for MARS® Bars will begin in 2015 and Mars and Fairtrade International have made a joint pledge to extend the programme to more West African cocoa cooperatives covering Mars’ existing Fairtrade cocoa volumes over the coming years. MARS® Bars that source Fairtrade certified cocoa will appear in stores from October 2015 in the UK and Ireland. Speaking about the commitment, Blas Maquivar, President, Mars Chocolate UK, said: “I’m really proud that our iconic MARS® Bar brand is at the forefront of Fairtrade’s new Cocoa Sourcing Programme. It’s a crucial next step in our global commitment to certify that 100 percent of our cocoa has been produced in a sustainable manner by 2020 and it means that all three of our top UK chocolate brands now source certified cocoa, supporting farmers to improve productivity and yields and ultimately leading to improved income and better quality of life for farmers, their families and their communities. “This partnership brings us one step closer to sustainable, ethically sourced cocoa becoming the norm in the chocolate industry.”  Mike Gidney, Chief Executive of The Fairtrade Foundation, said: “What a great kick off for Fairtrade Fortnight 2015! We’re entering a new era in Fairtrade’s work with cocoa farmers in West Africa, increasingly connecting forward-looking businesses like Mars more directly to entrepreneurial cocoa cooperatives who themselves want to be at the forefront of product quality, productivity and rural community improvement.  Cocoa farmers constantly tell us they’re anxious to sell more of their crops on Fairtrade terms, and we know how it can start to change their lives when they receive fairer rewards for their efforts. That’s why we launched the Fairtrade Cocoa Sourcing Programme, and to have Mars leading the way is fantastic news, both here in the UK and on the ground with cocoa cooperatives in Cote d’Ivoire.” ****- ENDS -****

Problems with love

Roses are a symbol of love, especially for Valentine’s Day. Approximately every third Rose sold in Europe today, comes from Kenya. Despite there being no trace of romance over there, the Rose industry not only brings foreign currency into the country and jobs, but also problems. Rose 1 With hood and gloves Helen, a worker with Red – Lands Roses is sorting the roses. In front of her on the table there are dozens of them. All are fresh from the greenhouse next door. Valentine’s Day is a high season for this flower farm, and she has to work with speed. A short glance at the flower is in order. You remove unnecessary sheaths, cut the stem, bundle together the roses in a bouquet and put them immediately into a bucket. Each handle is fully deep seated in the bucket. Helen has been on the job for over ten years now. “When I started, we did not even have decent protective clothing,” she says. “Sometimes there were gloves, but it always took us a long time to handle the roses. But now everything is OK.” With a hood and green gloves, Helen has her hair covered and adorns an apron with Red- Lands Roses, logo.  “This is the case for Fairtrade Certified flower farms,” says Nyagoy Nyongo the Head of Fairtrade Africa. “If you compare with other non-Fairtrade farms, then you will find workers in the greenhouses spraying pesticides without protective clothing. In some cases workers may not even be organized and do not know their rights.” Rose 2 Samuel from the centre of the Kenyan floriculture production based in Naivasha, says: “The flower farms used to be the worst employers. But when the workers in the flower farms organized themselves in unions and negotiated contracts, over the last ten years, the conditions have improved. ” Rose 3 A female employee in a flower farm. Most of them earn less than 100 euros. A little more than 10,000 KES is what the workers earn each month. This is less than 100 Euros which is minimal to feed one’s family comfortably.  Things are different on Fairtrade Farms. The Managing Director for Red – Lands, Isabelle Speidel says: “I think the workers benefit the most. If we make good business, there is a premium. And that’s a lot of money; it then flows in projects beneficial to the whole community.” ******End*******

Rekindling Interest in African Vegetables with Fairtrade

Vegetables consumed in Eastern Africa include familiar names – carrots, kale and cabbage – but these are historically not part of the continent’s diet. Western favorites have at times overshadowed the region’s gloriously-named indigenous vegetables, including cowpea leaves, spider plant and slenderleaf. These greens are part of Africa’s heritage and are thought to pack a potent punch, with medicinal, immune-boosting and nutritional properties. They are better suited to growing in the local soil, have little need for fertilisers or pesticides, and are more resilient to the ravages of climate change. The traditional, leafy vegetables have, in the past, been looked down on; sometimes considered old-fashioned and as ‘poor man’s food’.  Now the plants, with their high levels of roughage, zinc, iron, calcium, manganese and Vitamin A, are seen as a way of building food security, as well as a chance to celebrate a rich cultural tradition. For these reasons, there has been a resurgence in the vegetables’ popularity. A recent report from Fairtrade Africa and Christian Aid highlighted the potential demand for Fairtrade certified traditional vegetables in the Kenyan market. Fairtrade International recently established the first Fairtrade prices for indigenous African vegetables and it’s hoped this will be an opportunity to protect and rekindle interest in these plants, further boosting their reputation and consumption, first in Kenya, and then other countries in the region. The announcement forms part of Fairtrade International’s strategy to increase the trade in Fairtrade goods within the emerging markets of Africa, Latin America and Asia; all thought to have great potential for sales. The FAIRTRADE Mark can be increasingly found on produce that is grown and consumed within these regions, as well as on produce which is exported to Europe, North America and regions. These new prices will help open up the Kenyan market for Fairtrade farmers there – a model the Fairtrade movement hopes to see with more regularity as India, South Africa and other countries increase their sales. There are also nascent Fairtrade movements in Brazil, Argentina, India and The Philippines. Those who grow traditional vegetables tend to be poor and disadvantaged women, often farming less than half a hectare, in vulnerable communities, and this price mechanism will benefit them, increasing their income and their role within their farming groups. There is growing demand in Nairobi from health-conscious consumers for specialized restaurants that serve healthy, ethnic foods. African leafy vegetables are perfect ingredients for this market. AMAICA<>, a small but significant restaurant chain, buys its cowpea leaves, spider plant and slenderleaf from groups of women growers and is interested in working with Fairtrade to help certify these groups. Certification will empower the women and ensure a fair price for their work. AMAICA will also be certified as a trader and become the first in the region to serve Fairtrade certified meals. “AMAICA is pleased to be at the forefront of promoting these vegetables which are so nutritious and so much at the heart of African tradition,” explains Pamela Muyeshi. “We are delighted to be working with Fairtrade in securing a guaranteed fair price for the women who grow them.” AMAICA distributes the vegetables to its eateries in Nairobi, including its new outlet at Jomo Kenyatta International Airport, where they are used in various dishes. The restaurant chain has built a reputation as a location for authentic, traditional meals and other branches will soon be opened outside the capital. Other restaurant chains are expected to follow AMAICA’s lead and serve the Fairtrade greens. The AMAICA group, together with six other restaurants, are estimated to use more than 30,000kg of traditional vegetables every month. Frank Olok of Fairtrade Africa, the Fairtrade producer network for Africa and the Middle East, says the new vegetable prices are significant for Fairtrade sales within Kenya. “This will go a long way to increase and diversify market opportunities for Fairtrade Africa members, by promoting south-to-south markets,” he says. “We expect more producers to start selling their traditional African vegetables on Fairtrade terms.” The first National Fairtrade Organisation in a producer country was set up in South Africa five years ago. South Africa is currently the fastest growing Fairtrade market. Fairtrade Marketing Organisation of East Africa (FMOEA) is the second organization to launch on the continent. It opened its doors in May 2013 and currently promotes Fairtrade products in Kenya. It will be targeting other countries in eastern Africa in the future. Fairtrade is thought to be effective in parts of the world where the inequalities within a society are obvious for local consumers to see. It can also be a real boost to farmers to see their produce for sale locally, bearing the FAIRTRADE Mark. “Fairtrade certified producers in Africa are keen to expand these markets for Fairtrade products,” adds Frank. “We enthusiastically welcome south-to-south trade.” ****** HAPPY HOLIDAYS SPREAD THE CHEER! As the year comes to an end, we at Fairtrade Africa, wish you blessings of warm and good cheer this holiday season.  It is also that time of the year where we pass our utmost gratitude for the support you have accorded us so far. This year, 2014, has been a special year for us; we wish to thank our donors, project partners, members, Fairtrade campaigners and supporters worldwide for supporting us live our mission. We started out by laying out our strategic objectives, in February, which will guide us through to the end of 2015. Find more details on our strategic focus here. In May, we set up a Ways of Working workshop, dubbed ‘the WoW workshop’, whose goal was to achieve a better understanding of the architecture of our work within the Fairtrade system and accompanying interrelationships. We hosted the Programmatic Approach Reference Group in October. We see a promising future for Fairtrade, as a system, as we strive to achieve a more coherent and strategically aligned program delivery. This1.Karibu was also the year of producer services integration from Fairtrade International to Fairtrade Africa. We continue to be committed to this, despite the challenges, and are fully aware that the success of Fairtrade in Africa depends on successful integration. Amidst the scare of Ebola, we have sensitized our staff through training and we hope that the New Year will be Ebola free.  Finally, we welcome your collaboration with us as we seek to unlock the power of farmers and workers in Africa. Let us charter newer avenues of partnerships as Fairtrade Africa celebrates its tenth year next year. Buy Fairtrade! Talk Fairtrade! And show your love for African farmers and workers. Nyagoy Nyong’o Executive Director, Fairtrade Africa  Cheers to a new year and another chance for us to get it right. ~Oprah Winfrey ******** Fairtrade Farmers Call for Climate Action: Statement by the Fairtrade Producer Networks on the Occasion of COP20 One year ahead of the meeting in Paris, where nations will gather to agree on a new international climate change treaty, the twentieth United Nations Conference of the Parties (COP20) in Lima from 1-12 December 2014 will play a fundamental role in defining the future of our planet. The Intergovernmental Panel on Climate Change (IPCC) recently completed its fifth assessment report, produced by hundreds of scientists around the world. The report removes any doubt on human responsibility for global warming and highlights the urgency of substantially reducing emissions of greenhouse gases to keep global warming below the critical 2 °C level. Civil society also united for an unprecedented protest in New York on the eve of the UN climate Summit in September. Members of Fairtrade Producer Network for Latin America and the Caribbean (CLAC) were among the over 400,000 participants. Thousands more took part in solidarity events in 162 countries. Civil society and the scientific community are making a clear call to governments to reach ambitious mitigation commitments by all countries according to their responsibilities and according to their respective capabilities. A collective decision is needed to end the era of fossil fuels and begin the new era of renewable energies and sustainable development. Small farmers and rural workers are among the groups most affected by the devastating impacts of climate change; however, their voice is not being heard in the negotiations. In response, the CLAC, on behalf of the three Fairtrade Producer networks representing more than 1.4 million farmers and rural workers fighting for a fairer trade worldwide, will be advocating at the COP20 in Lima for the interests of vulnerable and marginalized communities. According to Fairtrade producers in the Latin America region, climate change is negatively affecting their crops and beekeeping at several stages of the production cycle. From Mexico to Chile, extreme weather events are affecting all crops and livestock, disrupting the delicate ecological balance needed to ensure food security of farm families, rural communities and urban consumers. These impacts are also being experienced by small producers in Asia and the Pacific, Africa and the Middle East The three Fairtrade Producer Networks, Fairtrade Africa, NAPP, and CLAC together express the urgent need for action to identify and implement adaptation and mitigation measures to prevent the negative impacts of climate change. We need to influence and participate in formulating and implementing national and global policies to ensure that the resources required for adaptation are mobilized, as part of government’s strategies and policies. Through Fairtrade, producers are empowered to combat poverty, strengthen their position and take more control over their lives. However, climate change threatens to erode the benefits of these efforts, leaving the “playing field” even more unfair and unbalanced. Although Fairtrade provides great support, much more is needed to help smallholder farmers face these challenges and be able to continue to feed the world. There is an immediate urgent need to increase resilience to climate change and access more funding opportunities for climate change adaptation. Fairtrade producers urge governments and international actors involved in the agricultural sector to work together towards achieving food security and sovereignty for the regional and global population. Development based solely on unlimited growth of production and consumption is unsustainable, for both people and planet. For more details on COP20 please visit the conference website. Read more on our: COP20 – Fairtrade Climate Change fact sheet and COP20 – Fairtrade adaptation case studies ***** Who’s got the power? New study confirms imbalances in agricultural supply chains Brussels, 18 November 2014. Have you ever wondered how come those local apples in season remain more expensive than bananas all year long? Why do poor farmers get poorer just as the international price of their products rise non-stop? Why is environmental damage increasing even as large companies prove they are implementing sustainability programmes? With city dwellers increasing and rural population dwindling, who will produce the food the hungry urbanites will demand? The new study opens the door to the answers. “Who’s got the power? Tackling imbalances in agricultural supply chains”, released today in Brussels by the Fair Trade movement[1] reveals how the growing integration –and concentration of power- in the supply chain of agricultural products is having a serious effect not only on producers far away from the supermarket shelves, but all along the supply chain, the environment and onto the choices available to consumers. Unfair trading practices (UTPs)[2] appear, and they are not accidental but structural. Olivier De Schutter, co-chair of the International Panel of Experts on Sustainable Food Systems and former UN Special Rapporteur on the Right to Food, says in the foreword to the study that “the need to improve the governance of food systems, in order to avoid instances of excessive domination by a small number of major agrifood companies, is hardly ever referred to in international summits that seek to provide answers to the challenges of hunger and malnutrition. This report helps to fill that gap”. The study identifies common patterns of concentration involving the main elements of the supply chain, the one exerting pressure on the other all the way down to the producers. The more these elements are integrated with one another, the stronger is the pressure exerted onto the next link in the supply chain:

  1. Consumers
  2. Retailers (supermarket chains)
  3. Branded products manufacturers
  4. Traders of produce
  5. Processors/Refiners
  6. Producers/Farmers
  7. Input producers (seeds, fertilizers, etc.)

In sheer size, the Consumers (7 billion) and the Producers/Farmers (2.5 billion) are by far the most numerous. However, most of the value share of the transaction (up to 86%) stays with numbers two to five. But trying to present the problem as one between consumers on one side, and farmers and workers on the other, is meaningless. The degradation of the trading and living conditions of farmers and workers, whether inside or outside Europe, creates important risks of unavailability and unaffordability of products for consumers in the midterm, reducing their welfare in the end. Addressing concretely the global nature of the problem and its consequences, the study emits no less than 16 practical recommendations to policy-makers, businesses and workers all over the world. The European Union has a clear responsibility to prevent and punish UTPs, considering the superior purchase power of its 550 million inhabitants, as well as the numerous trade agreements it has with produce exporting countries. Transactions do not occur in a legal vacuum but national legislation needs to be adapted to counter the power concentration trend, and it is clear that no solution will be found in isolation, which is why the study includes action proposals to all seven links of the supply chain as well as to multilateral instances such as the Food and Agriculture Organization (FAO). In order to address and resolve the issues the study recommends actions to adopt a comprehensive strategy based on:

  • A vision of consumer welfare that goes beyond purchasing power and recalls its inherent link with farmers’ and workers’ welfare.
  • Measures to rebalance business power in agricultural chains in the short term, currently the law of the strongest has the upper hand.
  • Mechanisms to enhance transparency in agricultural chains so that stakeholders can better identify the risks of abuse of buyer power and unfair trading practices.
  • A renewed European competition policy framework capable of better regulating such abuses.
  • Enforcement mechanisms to stop Unfair Trading Practices (UTPs) within food supply chains serving the EU market, with authorities able to investigate claims and punish abuses.
  • Initiatives to promote and widely spread fair trading practices in the mid to long run.

*END* Notes to Editors: a)      The presentation and debate of the findings of the report is scheduled for 18 November 2014 at 12.30 at the European Parliament, please consult details at: b)      Please find attached and via the following links the Abstract and the Full versions of the study by BASIC (Bureau d’Analyse Sociétale pour une Information Citoyenne) titled “Who’s got the power? Tackling imbalances in agricultural supply chains”, November 2014. Available at c)       To book interviews with the authors of the report or the experts from the commissioning organizations, please contact Peter Möhringer at, mobile: +32 485 76 23 81). d)      For background information about the campaigns against UTPs organized by the Fair Trade movement members, please see compilation in PDF attached. e)      For more information about the organizations commissioning this study, please follow these links: Fairtrade International; World Fair Trade Organization; Fair Trade Advocacy Office; Traidcraft; Plate-forme pour le Commerce Equitable; Fair Trade Germany ***** Fairtrade housewarming at the European parliament 8 October 2014 (Brussels) – The European Parliament Fair Trade Working Group hosted a Fair Trade BreakfastLarge numbers of renowned and new Members of the European Parliament attended in support of Fair Trade, marking a successful start to the new legislative term. Linda McAvan, Chair of the European Parliament’s Committee on Development and of the Fair Trade Working Group, welcomed the 50 Members of the European Parliament (MEPs) from all major political groups, officials from Permanent Representations of European Union Member States, as well as Fair Trade movement actors and network representatives. Haggai Onguka, First Counsellor, Embassy of the Republic of Kenya & Mission to EU(left), Dr Nyagoy Nyong’o, Executive Director-Fairtrade Africa, and Sergi Corbalán, Executive Director of the Fair Trade Advocacy Office. Amongst the speakers addressing the crowd was Dr. Nyagoy Nyong’o, Executive Director of Fairtrade Africa where she presented the work of her organisation for Fairtrade certified producers in Africa. In his  keynote speech Bernd Lange, the Chair of the Committee on International Trade in the European Parliament, spoke about the importance of fairness in international trade. Giorgio Dal Fiume, President of the World Fair Trade Organization–Europe presented in his speech what Fair Trade Organisations in Europe are doing to raise awareness and support small producers in the South. For more details visit: Fair Trade housewarming at the European Parliament ***** Fairtrade response to Guardian article on “Fair Trade Scandal” Six in ten of all farmers and workers in Fairtrade are now in Africa. Increasing their market access on Fairtrade terms is the challenge now. In response to an article on Guardian Global Development, which reproduced an extract from the book “Fair Trade Scandal”, Barbara Crowther, Fairtrade Foundation’s Director of Policy & Public Affairs, said: “The Fairtrade system welcomes constructive debate, as we seek to continually strengthen our system and approach. It is a reality the in many of the commodities where Fairtrade operates – such as coffee and bananas – Latin America has traditionally dominated market access. Overcoming Africa’s historic exclusion from world trade markets is a long and slow process, but one we are actively engaged with. Fairtrade International’s response to Mr Syllah’s book can be found here: “By focusing on figures from 2009, the article does not fully capture the changes in Fairtrade in Africa over the last five years. For example in 2012, the number of Fairtrade certified producer organisations in Africa grew by 23%, and six in ten of all farmers and workers in Fairtrade are now in Africa. Increasing their market access on Fairtrade terms is the challenge now. Fairtrade is working to boost the productivity and sales for African co-operatives in the commodities where they have a competitive advantage, such as with cocoa growers in Cote d’Ivoire or coffee growers in Rwanda and Democratic Republic of Congo. Since 2005,  Fairtrade Africa has worked to strengthen the position of farmers and workers, and to contribute to greater sustainable development in Africa, and we are working with businesses to encourage them to do more to boost the volumes that are sourced from African producers. Producers and traders across Africa are also now engaged in establishing Africa-Africa Fairtrade supply chains, starting in South Africa and the Kenya & East African markets. “Meanwhile it is overly simplistic to suggest geography alone determines wealth or poverty as we all know there are huge disparities of wealth in many Latin American countries, as there are in many African ones too. In Colombia, for example, a Fairtrade workers’ foundation made up of 15 certified farms has used its Fairtrade premiums to build a school because children in their rural villages were having to be taught under trees and in an old disused pigsty. That they have done so through better terms of trade rather than reliance on traditional aid, is something they, and we, can celebrate.” ENDS Happy Valentine’s Day – Saying it with Fairtrade Red Roses 13 February 2014, Nairobi Kenya: Every year millions of people say “I love you” with red roses. For the more conscious buyer, the most beautiful way to say this is with Fairtrade flowers produced by Fairtrade certified farms. Fairtrade Africa and its members work hard to ensure that these beautiful flowers benefit the workers (hired labour) as required in the Fairtrade Hired Labour Standards. You can download the Standard for Hired Labour from here It is, therefore, important that we respond to an article that appears in the Daily Mirror today, on the eve of Valentine’s Day 2014, that posts an incorrect picture on the rights and benefits earned by workers at one of our members’ farm, a highly recognised and committed Fairtade certified flower farm, since 2006, in Kenya namely Finlays Horticulture. On the matter of the female worker earning 4,255 Kenyan shillings – about £30 per month, as Fairtrade, we follow ILO Conventions 100 on equal remuneration and 111 on discrimination as well as ILO Convention 110 in the case of plantations. All workers must work under fair conditions of employment. The company must pay wages in line with or exceeding national laws and agreements on minimum wages or the regional average. Conditions of employment and in particular salaries are in line with or exceed sector CBA regulations, the regional average and official minimum wages for similar occupations. Furthermore, we quote Finlays response that “The pay slips that the journalist were shown, that they have now shared with us, do not come from Finlays Horticulture although the Basic Pay of Ksh 6949.00 and Housing allowance of Ksh 2,000.00 are the rate that our lowest paid worker receives. The article then bases its wage comparisons on the net pay shown on the pay slip of Ksh 4,255.00; this is after the deduction of Ksh 3993.12 to a SACCO a voluntary saving and loan scheme that the worker would have asked us to pay. True disposable income is Ksh 8218.12 a month (£57.43).” In the article, the journalist claims that the workers are expected to pick 8,000 roses an hour. Finlays have responded that this is not only wrong but probably physically impossible saying, “We would expect a skilled picker to handle between 100 and 150 per hour. On a typical day during the two harvesting periods a worker would normally fill 8 to 10 buckets with 80 stems not the 40 buckets at 200 per stem quoted. In between harvesting workers do other crop husbandry tasks.” There are further claims made in the article such as comments about the working day which are incorrect since as per the Fairtrade standard working hours and overtime must comply with applicable law and industry standards. Workers are not required to work in excess of 48 hours per week on a regular basis. Also the article talks about the housing the workers live in. “Finlays Horticulture does not provide housing but pays a housing allowance of Ksh 2,000 per month. In Naivasha, Kshs 2,000/= is sufficient to pay for a house with electricity.” responded Finlays. The worker is quoted as saying “I need proper medical help but I cannot afford a doctor“. It is a Fairtrade minimum requirement that workers are provided with free and regular medical care and advice, which is offered at the workplace at fixed times during working hours. According to Finlays, their farms have health clinics where trained nurses will see workers free of charge. If a worker needs to see a doctor they can use the Finlays run hospital, that is close to the farms and see a doctor for 40Kshs. This is a subsidised rate available to all employees and their dependants. As a comparison the rate in Naivasha town would be Ksh 500. Clearly the benefits of buying Fairtrade flowers for your beloved ones at Valentine’s or indeed everyday of the year are clear. We thank you for your continued support and together we will continue to pursue the continuous ethical and sustainable development of Africa for the benefit of its workers and farmers. *****