Measuring Impact

Measuring Our Impact

Fairtrade Africa takes a proactive approach to capturing organization results and measuring Fairtrade impact. As an organization we consistently monitor and evaluation our progress and performance against our set targets and objectives. We also actively seek to understand what are the kinds of impact Fairtrade has on certified producer organizations, their farmers and workers and why.  We do this both to ensure accountability towards our Fairtrade members and other stakeholders and to learn how we can improve on the work that we do going forward.

Fairtrade International has developed a Monitoring, Evaluation and Learning system, which Fairtrade Africa has approved as the structure by which the organization captures results and demonstrates impact.  This system is compliant with the ISEAL Alliance impacts code for measuring progress and performance for Volunteer Sustainability Standards. To learn more about the ISEAL Alliance impacts code please follow the link here.

Fairtrade Africa’s M&E System

The Fairtrade Theory of Change

A Theory of Change is a visual diagram which shows the types of change that an organization wishes to see in the world and how it contributes to that change. Fairtrade’s Theory of Change shows how its interventions including its standards, policy engagement and producer support lead to the three Fairtrade goals of Empowerment, Make Trade Fair & Sustainable Livelihoods.  Fairtrade also uses the Theory of Change as a conceptual framework to structure its Monitoring and Evaluation system, showing what needs to be measured in order to capture progress towards Fairtrade’s goals.  To see the Fairtrade Theory of Change you can follow the link here.

How FTA monitors and measures impact

Fairtrade International is in the process of developing a monitoring, evaluation and learning (MEL) system. The design of the MEL system was done with input from a consultation process that included a range of Fairtrade stakeholders including Fairtrade farmers and workers from across Africa, South East Asia and Latin America.

The MEL system includes a set of indicators that, when measured, capture results on different levels of the Theory of Change (from outputs to outcomes to impacts). The system also uses different methods and approaches to collecting data that will help us understand our impact and measure our progress.

Fairtrade Africa and Learning

Fairtrade Africa is a learning organization and we use the knowledge we generate to identify ways in which we can improve our organization’s performance.  We ensure that learning activities are included in all our projects and programmes. We also frequently review data collected from a range of different sources and use this as an important guide in our strategic reviews and annual planning cycles.